COMPANY PROFILE -Darden Restaurants Inc.
Business Sector :Food and Restaurant
Operating Geography :United States, North America, Global
About Darden Restaurants Inc. :
Headquartered in Orlando, Florida, Darden Restaurants Inc. is an American multi-brand full-service restaurant. Darden Restaurant was initially named as Red Lobster which was quite famous and successful among diners and critics. The restaurant’s menu includes Italian, Caribbean and other continental foods such as appetizers, salads, breadsticks, soups, deserts, sea food and beef. The company operates in the US, Latin America and Canada. As of January 2022, the firm owns two fine dining restaurant chains: The Capital Grille and Eddie V’s along with six casual dining restaurant chains: Longhorn Steakhouse, Seasons 52, Olive Garden Italian Restaurant, Bahama Breeze, Yard House and Cheddar’s Scratch Kitchen. In 2022 Darden Restaurant Inc. ranked 465 in Fortune 500 list. The awards and accolades received by Darden Restaurants Inc. are Distinguished Suppliers Award, Gold Plate Award and Best Company for Diversity Award. As of early 2023, Darden Restaurants employed over 156,000 people in more than 1,880 restaurants.
Darden Restaurants Inc. mission statement is “To be financially successful through great people consistently delivering outstanding food, drinks and service in an inviting atmosphere, making every guest loyal.” The Unique Selling Point or USP of Darden Restaurant Inc. lies in being the largest full- service restaurant company and creates an exceptional dining experience for 380 million guests each year by focusing on culinary innovation, engaging atmosphere and attentive services.
Darden Restaurants Inc. Revenue :
US$ 9,630.0 million - FY ending 29th May 2022 (y-o-y growth 25.2%)
US$ 7,196.1 million - FY ending 30st May 2021
Competitive Analysis of Darden Restaurants Inc.
The SWOT analysis for Darden Restaurants, Inc. is presented below in a matrix followed by the detailed analysis report:
| Strengths | Weaknesses |
1. It has a strong financial performance and is fortune 500 company with rank 377.
2. The company owns several intellectual property rights which have significant value and help in marketing efforts.
3. It owns more than 1800 restaurants and has more than 60 franchises, the significant scale provides a competitive advantage.
4. The company has various brands under it catering to a wide variety of cuisines.
| 1. Operates in leased properties, which increases the cost.
2. Allegations of racial discrimination and sexual harassment leading to a lawsuit.
|
| Opportunities | Threats |
1. Due to Covid-19, people prefer ordering online or opting a takeaway from safe and well-established restaurants.
2. Post pandemic there could be pent-up demand for dining out.
3. Post covid era would provide more favorable growth opportunities in the international market.
| 1. The restaurant industry is highly competitive.
2. Continuously changing consumer trends and preferences could adversely impact the demand.
|
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Detailed SWOT Analysis of Darden Restaurants Inc.
Strength
This section is available only in the 'Complete Report' on purchase.
Weakness
1. Operates in leased properties, which increases the cost: Darden’s 1791 restaurants out of 1867 restaurants operate on leased locations as of May 2022. If a particular restaurant’s performance is not up to the mark which is located in a leased property then the company’s inability to cancel their lease would require it to continue its operations in spite of the restaurant performing significantly below targeted levels. Additionally, if the company closes a restaurant in a leased location, it has to perform its obligation under the applicable lease like payment of the basic rent for the remaining term. Thus, ongoing lease obligations at closed or underperforming restaurant locations increases cost. Moreover, another problem the company can face with leased property is that, at the end of the term it may be unable to renew the lease without incurring substantial additional costs. As a result, the company might have to close or relocate a restaurant which involves risks and could negatively impact the operations of the company.
The remaining section under "Weakness" is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for Darden Restaurants, Inc. is presented below in a table followed by the detailed analysis report:
| Political | Economical |
| 1. Biden administration is in favor of increasing minimum wage rate, which would increase the costs. | 1. The economic recession has led consumers to decrease their expenditure on restaurants.
2. Retaliatory tariffs on important U.S. imports and exports have adversely impacted the company.
|
| Social | Technological |
1. Consumers preferring ordering food online and getting it delivered rather than dining in restaurants.
2. Consumers have become health conscious affecting sales.
| 1. Leveraging technology to increase customer experience.
2. Optimizing the digital sales channel for both mobile and desktop.
3. 3. Increase in popularity of interactive chatbot assistants.
|
| Legal | Environmental |
| 1. The CARES Act passed by the government will be beneficial to the industry. | 1. Increase in eco-friendly initiatives being taken in this industry like the Global Ghost Gear Initiative by the company.
2. Increased focus to reduce food and plastic waste.
|
Darden Restaurants Inc. SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
Detailed Pestle Analysis of Darden Restaurants Inc.
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
1. Leveraging technology to increase customer experience: Pandemic has expedited the increasing role of technology in enhancing customer experience in dining. Due to Covid-19, the company accelerated the implementation of online ordering and payment for its brand like Cheddar’s Scratch Kitchen, The Capital Grille, Eddie V’s and Seasons 52 which earlier did not provide this option. All its brands share a secure digital platform to cater to the changing needs of guests. In the fourth quarter of the fiscal year 2020, online order from Olive Garden went up more than 300% compared to previous year and it accounted for 58% of To Go sales. Online order from LongHorn Steakhouse went up by 400% and accounted for 49% of To Go sales. Additionally, the company even provided guests with the facility to order alcohol online from any of its brand where the online sale of it was allowed.
The remaining section under "Technological" is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
Major Brands :
- Olive Garden
- LongHorn Steakhouse
- Yard House
- Cheddar’s Scratch Kitchen
- Eddie V’s
- The Capital Grille
- Seasons 52
- Bahama Breeze
Darden Restaurants Inc. SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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| Darden Restaurants Inc. BCG Analysis |
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| Darden Restaurants Inc. Segmentation, Targeting and Positioning (STP) Analysis |
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| Darden Restaurants Inc. Ansoff Matrix Analysis |
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Check Out Analysis of Other Relevant Companies
References used in Darden Restaurants Inc. SWOT & PESTLE Analysis Report
1. Annual Report - https://s27.q4cdn.com/308865545/files/doc_financials/2021/ar/FY2021-Annual-Report-on-Form-10-K-with-Shareholder-Letter.pdf
2. Lawsuit alleges Olive Garden parent’s tipping policy causes racial discrimination, sexual harassment in latest push against tipped minimum wage - https://www.cnbc.com/2021/04/15/lawsuit-alleges-dardens-tipping-policy-causes-discrimination-harassment.html
3. Biden urges more than doubling minimum wage to US$15 an hour - https://www.bnnbloomberg.ca/biden-urges-more-than-doubling-minimum-wage-to-us-15-an-hour-1.1548800
4. How Olive Garden Is Helping Set The Digital QSR Innovation Table - https://www.pymnts.com/digital-payments/2019/how-olive-garden-is-helping-set-the-digital-qsr-innovation-table/
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Darden Restaurants Inc. SWOT and PESTLE analysis has been conducted by Shreya Gupta and reviewed by senior analysts from Barakaat Consulting.
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