DBS Bank SWOT and PESTLE Analysis
ID : 529053| May 2023| 18 pages
COMPANY PROFILE -DBS Bank
Business Sector :Banking and Financial Services
Operating Geography :Singapore, Asia, Global
About DBS Bank :
DBS is one of the largest financial services groups in Asia and the biggest commercial banking group of Southeast Asia. Headquartered in Marina Bay, Singapore, it was established in 1968 and was earlier known as The Development Bank of Singapore. The Group offers a range of services that include Personal Banking, Wealth Management and Business Banking. DBS has an employee base of over 33000 and is present in 18 markets globally, including six priority markets in Asia as of early 2023. The Group is one of the leading adopters of digital technology globally and brands itself as the ‘The Digital Bank of Singapore’. It has also been placed upon the Dow Jones Sustainability Asia Pacific Index since 2018, making DBS the first Southeast Asian bank to receive the distinction.
Its mission statement reads 'As we continue to expand, our goal is to embed a set of firm values into the organization so that we will develop a distinctive DBS performance culture with PRIDE! We want our people in DBS to be known for their commitment, innovation and sense of empowerment.' with a vision of “Make Banking Joyful”.
DBS Bank Revenue :
$8.4 billion – FY ended 31 December 2021
$9 billion – FY ended 31 December 2020
Competitive Analysis of DBS Bank
SWOT
PESTLE
The SWOT analysis for DBS Bank is presented below:
| 1. Leading banking player in Asia with diversified portfolio 2. Forefront in leveraging digital technology in financial services 3. Consistently delivering strong performance 4. Robust risk management and mitigation framework | 1. Dependence on Asia-Pacific Market |
| 1. Expansion plans in India and Middle East 2. Developing the Phy-gital Experience 3. Strengthening product portfolio by focusing on gold loans 4. Stepping into metaverse and crypto to increase interaction 5. Partnerships to offer varied services | 1. Large "platform" companies and emerging fintech startups to challenge established players 2. Increased competition from big players |
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Detailed SWOT Analysis of DBS Bank
Strength
This section is available only in the 'Complete Report' on purchase.Weakness
1. Dependence on Asia-Pacific Market: DBS Bank is dependent on the Asia-Pacific market since it accounts for a sizable amount (more than 90%) of their revenue. The bank has a significant presence in various Asia-Pacific nations, including Singapore, Hong Kong, China, India, Indonesia, and Taiwan. These markets account for a sizable portion of the bank's total business, and any economic or political unrest in these nations can have a big influence on the bank's financial performance. Furthermore, the Asia-Pacific area is one of the world's fastest-growing economic regions, and DBS Bank is well-positioned to capitalise on the region's development potential. However, this increases the bank's exposure to the risks of operating in a highly competitive and frequently changing industry.Opportunity
This section is available only in the 'Complete Report' on purchase.Threat
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TABLE OF CONTENTS
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References used in DBS Bank SWOT & PESTLE Analysis Report
1. Annual Report - https://www.dbs.com/annualreports/2021/files/media/dbs-annual-report-2021.pdf
2. DBS remains Singapore’s most valuable brand - https://hubbis.com/news/dbs-remains-singapore-s-most-valuable-brand
3. DBS Group bullish on India, to grow through 'phygital' model, says CEO - https://www.business-standard.com/article/companies/dbs-group-bullish-on-india-to-grow-through-phygital-model-says-ceo-122080700307_1.html
4. Focusing on gold loans, DBS Bank to strengthen its product portfolio - https://www.thehindubusinessline.com/money-and-banking/focusing-on-gold-loans-dbs-bank-to-strengthen-its-product-portfolio/article66364833.ece
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DBS Bank SWOT and PESTLE Analysis
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