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Deliveroo SWOT & PESTLE Analysis

ID : 52939353| May 2022| 21 pages

COMPANY PROFILE -Deliveroo

Business Sector :United Kingdom, Europe, Global

Operating Geography :Food Delivery

About Deliveroo :

Deliveroo is a British online food delivery service based in London. Deliveroo was established in 2013 by Will Shu and Greg Orlowski. Customers pay a per-order charge, and the company makes money by charging restaurants a commission fee. Customers place orders through the company's app or website, and orders are delivered to them at doorstep. The company partners up with other restaurants to deliver food to customers. Deliveries are executed by contractual drivers that operate on an on-demand basis. In 2021, the company counts over 110,000 riders working for the company. One of the major differentiators from other food delivery companies is the focus on high-quality food offerings. It has a presence in over 200 cities across the United Kingdom, as well as the Netherlands, France, Belgium, Ireland, Spain, Italy, Australia, Singapore, the United Arab Emirates, Kuwait, and Hong Kong. Deliveroo Editions, a subsidiary of Deliveroo, focuses on expanding a network of ghost kitchens—kitchens located off-site from restaurants that prepare delivery-only meals. In March 2021, the company announced its intention to join the London Stock Exchange with an IPO and got listed on 31st March. . In May 2022, Deliveroo forged a partnership with Zoomo, the world leader for electric last-mile delivery vehicles fostering a shift to greener means of transportation.

Deliveroo's Unique Selling Point or USP lies in delivering high-quality food from favourite local restaurants to people's homes and offices, in less than 32 minutes -- through its technology and logistics platform. Deliveroo's mission statement reads, "Our mission is to bring the world's best local restaurants to everyone's home or office. Deliveroo is transforming the way people think about food delivery by offering fast, transparent and reliable delivery from premium restaurants".

Deliveroo Revenue :


£1824.4 million- FY ending 31st December 2021 (y-o-y growth 57%)
£1163 million - FY ending 31st December 2020

Competitive Analysis of Deliveroo

SWOT
PESTLE

The SWOT analysis for Deliveroo is presented below in a matrix followed by the detailed analysis report:

StrengthsWeaknesses
1. Strong emphasis on community integration
2. One of the leading food delivery platforms of the UK
3. One of the pioneers of cloud kitchens
1. Loss of business in Spain
2. Company is yet to report a profit
3. Concerns over fair pay and treatment
OpportunitiesThreats
1. Integrating machine learning and AI into business model
2. Entering grocery delivery business
3. Attracting more customers to premium service
1. New EU labor rules could affect profitability of business
2. Highly competitive market with low barriers to entry
3. Potential caps on commissions from restaurants
4. Facing heat in various countries for abusing riders rights and low wages
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Deliveroo

Strength

1. Strong emphasis on community integration: Deliveroo’s business strategy is strongly focused towards ensuring maximum consumer satisfaction. The company believes that food delivery is a hyperlocal business and food habits tend to differ from neighborhood to neighborhood. How Deliveroo is different from its competitors is that it capitalizes on these differences by changing the product offerings from place to place, thus ensuring that they can cater to the maximum number of people possible. Deliveroo has been largely successful in its quest to integrate the business thoroughly with the local community and now the Deliveroo brand name and logo has been a common phenomenon and easily recognizable across the UK. Apart from connecting local restaurants with the local community, Deliveroo takes other steps towards community integration such as, providing meals to the vulnerable sections of society, supporting clean-up of local spaces such as beaches and parks, raising awareness for social causes such as missing persons, and so on.

2. One of the leading food delivery platforms of the UK: Deliveroo is one of the leading food delivery platforms in the UK and as of 2021; it is the 3rd largest player in the food delivery segment across the UK, coming behind Just Eat and Uber Eats, but ahead of a global player, Dominos. Although Deliveroo operates in other countries such as Australia, Belgium, France, Hong Kong, Italy, Singapore, etc., 54% of its Gross transaction Value (GTV) in 2021 came from the UK and Ireland. During the pandemic, while most companies were making losses and closing down businesses, Deliveroo managed to expand and increase its UK market share to reach 26%. Deliveroo is mostly used in affluent parts of the country, owing to which, the average order value from a Deliveroo order is higher ($32) than an order placed through Just Eats ($29) or Uber Eats ($23).

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • RooFoods Usa Inc.
  • Cultivate Software Ltd.
  • Deliveroo Edition
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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References used in Deliveroo SWOT & PESTLE Analysis Report

1. Deliveroo Market Place - https://corporate.deliveroo.co.uk/our-marketplace/consumers/
2. Deliveroo: an incredible ride to IPO - https://dealroom.co/uploaded/2021/04/Deliveroo-IPO-10-March-2021.pdf
3. Livemint.com - https://www.livemint.com/companies/deliveroo-expects-lower-2022-growth-but-sees-mid-term-path-to-profit-11647530288881.html
4. Deliveroo Annual Report 2021 - https://dpd-12774-s3.s3.eu-west-2.amazonaws.com/assets/9916/4856/5872/Deliveroo_plc_Annual_Report_2021.pdf
5. Deliveroo suspends workers after strike |Reuters - https://www.reuters.com/business/deliveroo-suspends-pay-cut-uae-delivery-riders-after-rare-worker-strike-2022-05-02/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2022). Deliveroo SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/deliveroo/ [Accessed 28 Jun, 2022].

In-text: (SWOT & PESTLE.com, 2022)

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Deliveroo SWOT and PESTLE Analysis has been conducted by Medha Sinha and reviewed by senior analysts from Barakaat Consulting.

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