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Delivery Hero SE SWOT & PESTLE Analysis

ID : 52982553| Jun 2021| 18 pages

COMPANY PROFILE -Delivery Hero SE

Business Sector :Delivery, E-Commerce, Logistics

Operating Geography :Europe (headquartered in Germany), Asia, Middle East and North Africa, Latin America

About Delivery Hero SE :

Delivery Hero SE, headquartered in Berlin, Germany, is a multinational European online meal delivery business. In May 2011, Niklas stberg, Kolja Hebenstreit, Markus Fuhrmann, and Lukasz Gadowski formed Delivery Hero Holding in Berlin intending to convert Delivery Hero into a global online food ordering platform. The company has 500,000+ restaurant partners in 40+ countries across Europe, Asia, Latin America, and the Middle East. Delivery Hero is expanding beyond food delivery and in the sector of rapid commerce, delivering small batch orders in under one hour. The organisation promotes delivery services in the digital age, allowing clients to order their favourite dishes from the comfort of their own homes, offices, or on the go. The company provides an overview of all restaurants and delivery services via its website or app. Pizza, burgers, organic and prepared foods, groceries, flowers, coffee, pharmaceuticals, and other items are some of the products offered by the company. In May 2021, Delivery Hero SE announced the launch of the Delivery Hero Tech Academy in collaboration with Digital Career Institute ("DCI").
Delivery Hero's Unique Selling Point or USP lies in it being the world's top local delivery platform, collaborating with a broad global network of riders, restaurants, retailers, and partners. Delivery Hero's mission statement reads, "a mission to deliver anything. As the world's leading local delivery platform, we work with a large global ecosystem of riders, restaurants, shops and partners. From prepared meals to groceries, flowers, coffee, medicine… our fleets deliver whatever you need – fast, easy and to your door".

Delivery Hero SE Revenue :


Euro 2,471.9 million - FY ending 31st December 2020 (y-o-y growth 94%)
Euro 1,237.6 million - FY ending 31st December 2019

Competitive Analysis of Delivery Hero SE

SWOT
PESTLE
The SWOT analysis for Delivery Hero SE is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. One of the global market leaders with operations in over 40 countries.
2. Acquired a host of brands and expanded global outreach.
3. Effective marketing strategies tailored for each market.
1. Hasn’t been profitable since inception.
OpportunitiesThreats
1. Expansion in to q-commerce will boost revenue.
2. Covid-19 has given rise to increased demand for delivery services.
3. Acquisition of Woowa Brothers will enable domination in the South Korean market.
4. Food innovation market in thriving and Delivery Hero’s VC fund can invest in them.
1. Regulations related to gig economy workers could result in increased and losing business.
2. Online food delivery market is very intensely competitive and fragmented.
3. Decrease in the availability of delivery drivers.
4. Growth levels expected to fall once lockdown lifts.
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Delivery Hero SE

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Expansion in to q-commerce will boost revenue: In 2020, Delivery Hero expanded its q-commerce business globally. Q-commerce stands for quick commerce wherein small quantities of goods are delivered to customers almost instantly whenever they need it. The company either partners with local vendors to deliver these items or operates small warehouses (‘Dmarts’) which contain basic groceries and are strategically placed in densely populated area. The delivery is done sometimes within 10-15 minutes. Initially Delivery Hero started q-commerce in 2019 but globally expanding this service has been significant to the company’s growing revenue. In April 2021, the company reported a 400% YoY growth of q-commerce orders in Q1 2021. They now work with over 80,000 vendors and operate 600 Dmarts in over 35 countries. Since Delivery Hero already has a considerable customer base that uses its app, adding this supplementary service presents a tremendous opportunity for growth and profitability.

2. Covid-19 has given rise to increased demand for delivery services: Despite the initial stress of lockdown, the pandemic has accelerated the growth of the food delivery industry. Delivery Hero saw a revenue growth of 94.8% in 2020 compared to 2019. In 2020 orders and Gross Market Value (GMV) grew significantly (+95.8% and +66.2% respectively). This was supported by strategic acquisitions but the major stimulus was the increased demand for these services during the pandemic. Another trend in food delivery post pandemic is that the size of orders has increased meaning people are ordering more family sized or multi-purpose meals. This has contributed significantly to GMV. Delivery Hero has a substantial presence in Europe where food delivery orders spiraled in multiple countries. Moreover, an increasing number of people have affirmed that they plan to continue to use food delivery apps post pandemic as well.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Foodpanda
  • Foodora
  • Talabat
  • Instashop
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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Check Out Analysis of Other Relevant Companies

References used in Delivery Hero SE SWOT & PESTLE Analysis Report

1. Annual Report 2020 - https://ir.deliveryhero.com/download/companies/delivery/Annual%20Reports/DE000A2E4K43-JA-2020-EQ-E-01.pdf

2. Delivery Hero around the world - https://www.deliveryhero.com/brands-countries/

3. How Delivery Hero Uses Emotive Marketing To Get A Bigger Slice Of The Food Delivery Market - https://www.forbes.com/sites/peggyannesalz/2019/02/20/how-delivery-hero-uses-emotive-marketing-to-get-a-bigger-slice-of-the-food-delivery-market/?sh=7741bb16780f

4. Stock Market: Delivery Hero pays record orders with high loss - https://www.food-service.de/international/int-news/stock-market-delivery-hero-pays-record-orders-with-high-loss-46082

5. Delivery Hero significantly expands quick commerce and records 400,000 daily orders in April - https://www.deliveryhero.com/newsroom/delivery-hero-significantly-expands-quick-commerce/

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Delivery Hero SE SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2021). Delivery Hero SE SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/delivery-hero/ [Accessed 23 Oct, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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Delivery Hero SWOT and PESTLE analysis has been conducted by Medha Sinha and reviewed by senior analysts from Barakaat Consulting.

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