COMPANY PROFILE -Delivery Hero SE
Business Sector :Delivery, E-Commerce, Logistics
Operating Geography :Germany, Europe, Global
About Delivery Hero SE :
Delivery Hero SE, headquartered in Berlin, Germany, is a multinational European online meal delivery business. In May 2011, Niklas stberg, Kolja Hebenstreit, Markus Fuhrmann, and Lukasz Gadowski formed Delivery Hero Holding in Berlin intending to convert Delivery Hero into a global online food ordering platform. The company has 500,000+ restaurant partners in 40+ countries across Europe, Asia, Latin America, and the Middle East. Delivery Hero is expanding beyond food delivery and in the sector of rapid commerce, delivering small batch orders in under one hour. The organisation promotes delivery services in the digital age, allowing clients to order their favourite dishes from the comfort of their own homes, offices, or on the go. The company provides an overview of all restaurants and delivery services via its website or app. Pizza, burgers, organic and prepared foods, groceries, flowers, coffee, pharmaceuticals, and other items are some of the products offered by the company. In May 2021, Delivery Hero SE announced the launch of the Delivery Hero Tech Academy in collaboration with Digital Career Institute ("DCI").
Delivery Hero's Unique Selling Point or USP lies in it being the world's top local delivery platform, collaborating with a broad global network of riders, restaurants, retailers, and partners. Delivery Hero's mission statement reads, "a mission to deliver anything. As the world's leading local delivery platform, we work with a large global ecosystem of riders, restaurants, shops and partners. From prepared meals to groceries, flowers, coffee, medicine… our fleets deliver whatever you need – fast, easy and to your door".
Delivery Hero SE Revenue :
Euro 2,471.9 million - FY ending 31st December 2020 (y-o-y growth 94%)
Euro 1,237.6 million - FY ending 31st December 2019
Competitive Analysis of Delivery Hero SE
The SWOT analysis for Delivery Hero SE is presented below in a matrix followed by the detailed analysis report:
Strengths | Weaknesses |
1. One of the global market leaders with operations in over 40 countries.
2. Acquired a host of brands and expanded global outreach.
3. Effective marketing strategies tailored for each market.
| 1. Hasn’t been profitable since inception. |
Opportunities | Threats |
1. Expansion in to q-commerce will boost revenue.
2. Covid-19 has given rise to increased demand for delivery services.
3. Acquisition of Woowa Brothers will enable domination in the South Korean market.
4. Food innovation market in thriving and Delivery Hero’s VC fund can invest in them.
| 1. Regulations related to gig economy workers could result in increased and losing business.
2. Online food delivery market is very intensely competitive and fragmented.
3. Decrease in the availability of delivery drivers.
4. Growth levels expected to fall once lockdown lifts.
|
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Detailed SWOT Analysis of Delivery Hero SE
Strength
This section is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
1. Expansion in to q-commerce will boost revenue: In 2020, Delivery Hero expanded its q-commerce business globally. Q-commerce stands for quick commerce wherein small quantities of goods are delivered to customers almost instantly whenever they need it. The company either partners with local vendors to deliver these items or operates small warehouses (‘Dmarts’) which contain basic groceries and are strategically placed in densely populated area. The delivery is done sometimes within 10-15 minutes. Initially Delivery Hero started q-commerce in 2019 but globally expanding this service has been significant to the company’s growing revenue. In April 2021, the company reported a 400% YoY growth of q-commerce orders in Q1 2021. They now work with over 80,000 vendors and operate 600 Dmarts in over 35 countries. Since Delivery Hero already has a considerable customer base that uses its app, adding this supplementary service presents a tremendous opportunity for growth and profitability.
2. Covid-19 has given rise to increased demand for delivery services: Despite the initial stress of lockdown, the pandemic has accelerated the growth of the food delivery industry. Delivery Hero saw a revenue growth of 94.8% in 2020 compared to 2019. In 2020 orders and Gross Market Value (GMV) grew significantly (+95.8% and +66.2% respectively). This was supported by strategic acquisitions but the major stimulus was the increased demand for these services during the pandemic. Another trend in food delivery post pandemic is that the size of orders has increased meaning people are ordering more family sized or multi-purpose meals. This has contributed significantly to GMV. Delivery Hero has a substantial presence in Europe where food delivery orders spiraled in multiple countries. Moreover, an increasing number of people have affirmed that they plan to continue to use food delivery apps post pandemic as well.
The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for Delivery Hero SE is presented below in a table followed by the detailed analysis report.
Political | Economical |
1. Political unrest in Myanmar a threat to Asian operations. | 1. Online food delivery market expected to reach US$ 254 billion in the year 2028, growing at a CAGR of 10.9%
2. Rise in customer demand of q-commerce.
3. Covid-19 has driven up the valuation of online marketplaces.
|
Social | Technological |
1. Public more likely to order food delivery post Covid-19.
2. Millennials and Gen-Z use food delivery apps very frequently.
| 1. Usage of robots for q-commerce.
2. Food delivery via drones is gaining attention.
|
Legal | Environmental |
1. Increasing regulations against gig economy companies. | 1. Companies increasingly going carbon neutral. |
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Detailed Pestle Analysis of Delivery Hero SE
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
1. Increasing regulations against gig economy companies: Most countries are increasing regulations against Gig Economy i.e., companies like Delivery Hero /Uber/Deliveroo that do not recognize their drivers as employees but as independent contractors. This means the drivers are not eligible for benefits such as paid leave, insurance, notice period and so on. The European Union has asked such companies to start negotiating with unions to address these issues or else they may have to face EU wide regulations. The UK recently ruled that Uber must recognize their drivers as employees and this has set a precedent for employee unions in several countries. Delivery Hero ceased its operations in Australia and Canada over similar disputes on treatments of gig economy workers. There are unions rising against the company in Latin America as well. If courts rule that gig economy workers must be treated as regular employees, then there will be a significant rise in costs to the company.
Environmental
This section is available only in the 'Complete Report' on purchase.
Major Brands :
- Foodpanda
- Foodora
- Talabat
- Instashop
On purchase the Delivery Hero SE SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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Delivery Hero SE Covid-19 Impact Analysis |
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Delivery Hero SE BCG Analysis |
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Delivery Hero SE Segmentation, Targeting and Positioning (STP) Analysis |
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Delivery Hero SE Ansoff Matrix Analysis |
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Check Out Analysis of Other Relevant Companies
References used in Delivery Hero SE SWOT & PESTLE Analysis Report
1. Annual Report 2020 - https://ir.deliveryhero.com/download/companies/delivery/Annual%20Reports/DE000A2E4K43-JA-2020-EQ-E-01.pdf
2. Delivery Hero around the world - https://www.deliveryhero.com/brands-countries/
3. How Delivery Hero Uses Emotive Marketing To Get A Bigger Slice Of The Food Delivery Market - https://www.forbes.com/sites/peggyannesalz/2019/02/20/how-delivery-hero-uses-emotive-marketing-to-get-a-bigger-slice-of-the-food-delivery-market/?sh=7741bb16780f
4. Stock Market: Delivery Hero pays record orders with high loss - https://www.food-service.de/international/int-news/stock-market-delivery-hero-pays-record-orders-with-high-loss-46082
5. Delivery Hero significantly expands quick commerce and records 400,000 daily orders in April - https://www.deliveryhero.com/newsroom/delivery-hero-significantly-expands-quick-commerce/
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Delivery Hero SWOT and PESTLE analysis has been conducted by Medha Sinha and reviewed by senior analysts from Barakaat Consulting.
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