COMPANY PROFILE -Delta Air Lines
Business Sector :Aviation
Operating Geography :United States, North America, Global
About Delta Air Lines :
Delta Air Lines is one the of major American airline, founded in 1924, currently operating over 5400 flights daily either through its subsidiaries or regional affiliation and serves an extensive national and international network covering around 323 destinations across 52 countries and six continents. The business of Delta Air Lines, Inc. entails offering regular air service for both passengers and cargo. It functions via the segments of Airlines and Refineries. The airline segment offers regular air service for both passengers and cargo. It is one of the oldest airlines, headquartered in Atlanta, Georgia. It employees over 83,000 people globally as of 31 December 2021. For the 2020 KAYAK Travel Awards, Delta ranked first for Best Airline Entertainment and Best WiFi Connection in North America. The judges of the Decade of Airline Excellence Awards named Delta the top North American airline and the best-performing airline in the world over the previous ten years. In June 2022, Delta Air Lines and Kenya Airways PLC increased the number of flights within Africa and added new markets to their codeshare partnership. The new agreement expands customers' travel options to 25 cities across the United States and Canada and 19 cities in Africa.
The USP of Delta Airlines is that it is the second-largest airline in the world in terms of fleet size, revenue passenger miles, and scheduled passenger miles. The mission statement of Delta reads, “Connect the world. Reflect the world. Respect the world. Our purpose is beyond flight.”
Delta Air Lines Revenue :
US $ 29,899 million - FY ending 31st Dec 2021
US $ 17,095 million - FY ending 31st Dec 2020
Competitive Analysis of Delta Air Lines
The SWOT analysis for Delta Air Lines is presented below:
Strengths | Weaknesses |
1. Expansion of products with diversified revenue streams.
2. Good labor relations and loyalty
3. Strong global network and alliances.
4. Leading in operational reliability and among industry’s best performers.
5. Greater customer loyalty and satisfaction.
| 1. Increased pressure from fixed obligation and new debt due to Covid19. |
Opportunities | Threats |
1. More investment in technology to improve efficiency.
2. Expanding revenue ecosystem for future growth.
| 1. High fuel price and frequent changes in the fuel price can affect the company.
2. High competition from other airlines with more resources and alliances.
3. Huge threats from cybersecurity risks and unauthorized access to third parties.
4. Security risks including terrorist attacks and geopolitical conflicts can affect its operations.
|
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Detailed SWOT Analysis of Delta Air Lines
Strength
1. Expansion of products with diversified revenue streams: Through increased product offerings, diversified revenue sources, and technological investments, Delta maintains its competitive edge in the market. In order to change the commodity-like nature of air travel, they have fundamentally changed their business over the past ten years by investing in their people, product, and reliability. They provide distinctive travel experiences with clear value propositions through improved product segmentation, allowing customers to choose while also providing exceptional service onboard the aircraft. About a third of Delta's passenger revenue in 2021 came from premium offerings like Delta One®, Delta Premium Select, First Class, and Delta Comfort+®. In 2021, roughly half of their passenger revenue came from Main Cabin products, which includes Basic Economy. The remainder of Delta Airlines' passenger revenue comes from loyalty travel rewards and travel-related services. In an effort to lessen the effects of cyclicality and other reductions in demand for air travel, Delta Airlines has expanded its revenue streams in recent years beyond the simple sale of an airline ticket. They benefit from a co-brand revenue stream linked to greater consumer spending thanks to their partnership with American Express. Prior to the pandemic, their continued emphasis on premium products and customer segmentation boosted revenue growth and decreased reliance on the most price-sensitive customer segment. Additionally, they continue to operate complementary portfolio companies like their cargo business, which saw significant growth during the pandemic, and their Maintenance, Repair and Overhaul ("MRO") operation, where they are still in a strong position to grow thanks to their agreements with jet engine producers.
2. Good labor relations and loyalty: Delta Air Lines has good relationship with all of its employees which have contributed to the increased investor interest and operational success. Delta’s around 12000 mainline pilots are represented by the Airline pilots association, International and is the union’s largest pilot group. In 1982 when the airline was going through financial troubles, its employees took a voluntary pay cut and with which delta purchased its first Boeing 767 which was then called “spirit of Delta”. In 2021, the employee satisfaction at Delta was at a high with engagement scores topping 87%.
The remaining section under “Strength” is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE / PESTEL analysis for Delta Air Lines is presented below:
Political | Economical |
1. The ongoing political turmoil in Europe can affect the company. | 1. Uncertain economic condition post covid 19 can impact the company.
2. Increased inflation in the US can have serious implications on Delta.
|
Social | Technological |
1. Increased consumer preference towards travel post covid19 will positively impact the company. | 1. Implementation of innovative technologies for operational optimization
2. Digitisation to improve customer experience
|
Legal | Environmental |
1. Compliance of extensive government regulations in areas under company’s jurisdiction.
2. Several lawsuits filed may impact reputation and lead to financial obligations.
| 1. Emission regulations by ICAO and United States EPA.
2. Working towards sustainable environment and carbon neutrality.
|
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Detailed Pestle Analysis of Delta Air Lines
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
1. Emission regulations by ICAO and United States EPA: Greenhouse gas emissions by the aviation industry have been under increasing focus over the past few years. International Civil Aviation Organization (ICAO) has adopted market-based emissions offset program known as the Carbon Offsetting and Reduction Scheme. The new aircraft certification standards applied to new fleet types in 2020 and will apply to in-production aircraft starting in 2023 but no later than 2028. In January 2021, the EPA finalized GHG emission standards for new aircraft engines designed to implement the ICAO standards on the same timeframe contemplated by ICAO. The airline industry may face additional regulation of aircraft emissions in the U.S. and abroad. These regulations will impact Delta Air Lines and the aviation industry as a whole. The company will need to plan and prepare in advance to be in compliant with the same.
The remaining section under “Environmental” is available only in the 'Complete Report' on purchase.
On purchase the Delta Airlines SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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Delta Air Lines BCG Analysis |
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Delta Air Lines Ansoff Matrix Analysis |
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References used in Delta Air Lines SWOT & PESTLE Analysis Report
1. Annual Report - https://s2.q4cdn.com/181345880/files/doc_financials/2021/q4/DAL-12.31.2021-10K-2.11.22-Filed.pdf
2. Investors Presentation - https://s2.q4cdn.com/181345880/files/doc_downloads/2022/6.24.22-Delta-Standing-Presentation-vF.pdf
3. Russians 'Celebrating' As Europe's Political Crisis Grows: Italian Minister - https://www.newsweek.com/russia-celebrating-europe-political-crisis-italy-mario-draghi-di-maio-boris-johnson-1725259
4. Inflation rose 9.1% in June, even more than expected, as consumer pressures intensify - https://www.cnbc.com/2022/07/13/inflation-rose-9point1percent-in-june-even-more-than-expected-as-price-pressures-intensify.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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