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Delta Airlines SWOT & PESTLE Analysis

ID : 52144953| Sep 2020| 15 pages

COMPANY PROFILE -Delta Air Lines

Business Sector :Aviation

Operating Geography :North America, United States, Global

About Delta Air Lines :

Delta Air Lines is one the of major American airline, founded in 1924, currently operating over 5400 flights daily either through its subsidiaries or regional affiliation and serves an extensive national and international network covering around 323 destinations across 57 countries and six continents. It has more than 89,000 employees globally as of January 2019.

Delta Air Lines Revenue :


US $ 44,438 million (FY ending 31st Dec 2018)
US $ 41,138 million (FY ending 31st Dec 2017)

Competitive Analysis of Delta Air Lines

SWOT
PESTLE
The SWOT analysis for Delta Air Lines is presented below:
Strengths
Weaknesses
1. Achieved break-even point
2. Good labor relations and loyalty
3. Extra benefits for customers
4. SKY team member
5. Following “STARS” methodology
1. High cost of labor
2. Airline status falling among infrequent travelers
3. Unsuccessful subsidiaries
Opportunities
Threats
1. Strategic partnership
2. Low pricing tickets
1. Fuel price fluctuations
2. US dollar appreciation can impact other countries fliers
3. Security
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Detailed SWOT Analysis of Delta Air Lines

 

Strength

1. Strong performance with investment grade balance sheet: Delta Air Lines has strengthened its financial performance since 2013, holding on its positive momentum. In FY 2018, it has earned total revenue of US $44,438 million with a net income of US $3,935 million. Further, Delta plans to return $2.5 billion to shareholders through dividends and buybacks in 2019 and has delivered five consecutive annual dividend increases, with dividend yield ~2.8% as of 2019. The company made it once again to the Fortune’s Most Admired Companies list again in 2019 with a flobal rank of 28. Delta was also named Fortune's Most Admired Airline, rated No. 1 on the industry list for the eighth time in the past nine years.

2. Good labor relations and loyalty: Delta Air Lines has good relationship with all of its employees which have contributed to the increased investor interest and operational success. Delta’s around 12000 mainline pilots are represented by the Airline pilots association, International and is the union’s largest pilot group. In 1982 when the airline was going through financial troubles, its employees took a voluntary pay cut and with which delta purchased its first Boeing 767 which was then called “spirit of Delta”. In 2016, the employee satisfaction at Delta was at all-time highs with engagement scores topping 89%.

3. Extra benefits for customers: Delta has many long-term advantages and offering under which it offers Wi-Fi service to in-flight passengers and on-board passengers, Delta on Demand digital entertainment system which provides satellite TV, movies, MP3 songs, games etc. For first class passengers, it offers same features as of economy but more comfy pillows, free cocktails, blankets, etc. Further in recognition of its great experience, Delta One was named “Best Business Class” by Chinese travel media in 2016.

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Weakness

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Opportunity

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Threat

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Delta Airlines SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2020). Delta Airlines SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/delta-airlines/ [Accessed 23 Nov, 2020].

In-text: (SWOT & PESTLE.com, 2020)

Copyrights and Disclaimer

Delta Air Lines SWOT and PESTLE analysis has been conducted by Anshul Gupta and reviewed by senior analysts from Barakaat Consulting.

Copyright of Delta Air Lines SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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Delta Airlines SWOT & PESTLE Analysis
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