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Delta Airlines SWOT & PESTLE Analysis

ID : 52144953| Feb 2023| 19 pages

COMPANY PROFILE -Delta Air Lines

Business Sector :Aviation

Operating Geography :United States, North America, Global

About Delta Air Lines :

Delta Air Lines is one the of major American airline, founded in 1924, currently operating over 5400 flights daily either through its subsidiaries or regional affiliation and serves an extensive national and international network covering around 323 destinations across 52 countries and six continents. The business of Delta Air Lines, Inc. entails offering regular air service for both passengers and cargo. It functions via the segments of Airlines and Refineries. The airline segment offers regular air service for both passengers and cargo. It is one of the oldest airlines, headquartered in Atlanta, Georgia. It employees over 83,000 people globally as of 31 December 2021. For the 2020 KAYAK Travel Awards, Delta ranked first for Best Airline Entertainment and Best WiFi Connection in North America. The judges of the Decade of Airline Excellence Awards named Delta the top North American airline and the best-performing airline in the world over the previous ten years. In June 2022, Delta Air Lines and Kenya Airways PLC increased the number of flights within Africa and added new markets to their codeshare partnership. The new agreement expands customers' travel options to 25 cities across the United States and Canada and 19 cities in Africa.

The USP of Delta Airlines is that it is the second-largest airline in the world in terms of fleet size, revenue passenger miles, and scheduled passenger miles. The mission statement of Delta reads, “Connect the world. Reflect the world. Respect the world. Our purpose is beyond flight.”

Delta Air Lines Revenue :


US $ 29,899 million - FY ending 31st Dec 2021
US $ 17,095 million - FY ending 31st Dec 2020

Competitive Analysis of Delta Air Lines

SWOT
PESTLE
The SWOT analysis for Delta Air Lines is presented below:
Strengths
Weaknesses
1. Expansion of products with diversified revenue streams.
2. Good labor relations and loyalty
3. Strong global network and alliances.
4. Leading in operational reliability and among industry’s best performers.
5. Greater customer loyalty and satisfaction.
1. Increased pressure from fixed obligation and new debt due to Covid19.
Opportunities
Threats
1. More investment in technology to improve efficiency.
2. Expanding revenue ecosystem for future growth.
1. High fuel price and frequent changes in the fuel price can affect the company.
2. High competition from other airlines with more resources and alliances.
3. Huge threats from cybersecurity risks and unauthorized access to third parties.
4. Security risks including terrorist attacks and geopolitical conflicts can affect its operations.
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Delta Air Lines

Strength

1. Expansion of products with diversified revenue streams: Through increased product offerings, diversified revenue sources, and technological investments, Delta maintains its competitive edge in the market. In order to change the commodity-like nature of air travel, they have fundamentally changed their business over the past ten years by investing in their people, product, and reliability. They provide distinctive travel experiences with clear value propositions through improved product segmentation, allowing customers to choose while also providing exceptional service onboard the aircraft. About a third of Delta's passenger revenue in 2021 came from premium offerings like Delta One®, Delta Premium Select, First Class, and Delta Comfort+®. In 2021, roughly half of their passenger revenue came from Main Cabin products, which includes Basic Economy. The remainder of Delta Airlines' passenger revenue comes from loyalty travel rewards and travel-related services. In an effort to lessen the effects of cyclicality and other reductions in demand for air travel, Delta Airlines has expanded its revenue streams in recent years beyond the simple sale of an airline ticket. They benefit from a co-brand revenue stream linked to greater consumer spending thanks to their partnership with American Express. Prior to the pandemic, their continued emphasis on premium products and customer segmentation boosted revenue growth and decreased reliance on the most price-sensitive customer segment. Additionally, they continue to operate complementary portfolio companies like their cargo business, which saw significant growth during the pandemic, and their Maintenance, Repair and Overhaul ("MRO") operation, where they are still in a strong position to grow thanks to their agreements with jet engine producers.

2. Good labor relations and loyalty: Delta Air Lines has good relationship with all of its employees which have contributed to the increased investor interest and operational success. Delta’s around 12000 mainline pilots are represented by the Airline pilots association, International and is the union’s largest pilot group. In 1982 when the airline was going through financial troubles, its employees took a voluntary pay cut and with which delta purchased its first Boeing 767 which was then called “spirit of Delta”. In 2021, the employee satisfaction at Delta was at a high with engagement scores topping 87%.

The remaining section under “Strength” is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

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Threat

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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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References used in Delta Air Lines SWOT & PESTLE Analysis Report

1. Annual Report - https://s2.q4cdn.com/181345880/files/doc_financials/2021/q4/DAL-12.31.2021-10K-2.11.22-Filed.pdf
2. Investors Presentation - https://s2.q4cdn.com/181345880/files/doc_downloads/2022/6.24.22-Delta-Standing-Presentation-vF.pdf
3. Russians 'Celebrating' As Europe's Political Crisis Grows: Italian Minister - https://www.newsweek.com/russia-celebrating-europe-political-crisis-italy-mario-draghi-di-maio-boris-johnson-1725259
4. Inflation rose 9.1% in June, even more than expected, as consumer pressures intensify - https://www.cnbc.com/2022/07/13/inflation-rose-9point1percent-in-june-even-more-than-expected-as-price-pressures-intensify.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Delta Airlines SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2023). Delta Airlines SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/delta-airlines/ [Accessed 05 Feb, 2023].

In-text: (SWOT & PESTLE.com, 2023)

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