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Deutsche Bahn SWOT & PESTLE Analysis

ID : 521079453| Dec 2021| 18 pages

COMPANY PROFILE -Deutsche Bahn

Business Sector :Railways

Operating Geography :Germany, Europe

About Deutsche Bahn :

The Deutsche Bahn AG is a railway business based in Germany. It is a Berlin-based private joint-stock company (AG) whose sole shareholder is the Federal Republic of Germany. On January 1, 1994, the Deutsche Reichsbahn and Deutsche Bundesbahn amalgamated to become Deutsche Bahn, the Reichsbahn's successor organisation. DB Fernverkehr (long-distance passenger), DB Regio (local passenger services), and DB Cargo are among the enterprises that make up the DB Group (rail freight). DB Netz, a Group affiliate, also manages a significant portion of Germany's railway infrastructure. About half of the company's entire revenue comes from rail transportation. The remaining half of the operational business is made up of additional transportation and logistics as well as diverse service providers. Public transportation contracts account for a portion of the company's revenue, and infrastructure. In February 2021, Deutsche Bahn became the first German firm to be listed on the Luxembourg Green Exchange (LGX), the Luxembourg Stock Exchange's new window for exceptionally climate-friendly issuers.
Deutsche Bahn's Unique Selling Point or USP lies in being the world's second-biggest transportation firm, as well as Europe's largest railway operator and infrastructure owner. The mission statement of Deutsche Bahn's reads, "DB Rail Academy's mission is to be a first-class education provider for rail and transport. We link the transport sector by pooling the global expertise of various experts".

Deutsche Bahn Revenue :


Euro 39,902 million - FY ending 31st March 2020 (y-o-y growth -10.2%%)
Euro 44,431 million - FY ending 31st March 2019

Competitive Analysis of Deutsche Bahn

SWOT
PESTLE
The SWOT analysis for Deutsche Bahn is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Uninterrupted service during pandemic for essential workers
2. Punctual service and high customer satisfaction
3. Strong Rail strategy for environmental protection
4. Free Wi-Fi service for passengers
1. Business set to suffer damages worth 10 billion euros due to pandemic
2. Drivers went on strike due to unsatisfactory wage negotiations
3. Product leaks during transport of hazardous chemicals
OpportunitiesThreats
1. Expansion of cargo services to ease cross-border transportation
2. Undertaking more eco-power projects in Germany
3. Expansion of long-distance fleet
1. Ban on non-essential travel affects their business
2. Falling oil prices reduces competitiveness of railways compared to other modes of transport
3. Supply chain disruptions affect freight transport demand
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Deutsche Bahn

Strength

1. Uninterrupted service during pandemic for essential workers: In 2020, the COVID-19 pandemic brought the whole world to a standstill. Governments banned non-essential travel to control the spread of the virus. DB Schenker proved itself to be a reliable supplier of essential goods and services during this time. Their uninterrupted services helped transport medical products like masks, protective gear, medicine, etc. to hospitals around Germany. DB Cargo helped transport food products to supermarkets who were facing supply crunches due to consumers panicking and hoarding. In April 2020, DB helped transport dry pasta to supermarkets who were running out of supply very quickly. In 2021, DB plans to join hands with the government and the health sector to help transport COVID-19 vaccines. Thus, Deutsche Bahn helped in ensuring the smooth movement of essential supply chains during the pandemic.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Expansion of cargo services to ease cross-border transportation: During the COVID-19 pandemic, Deutsche Bahn’s Cargo and Freight services helped transport essential goods like protective gear and medicines across European borders. The main advantage of rail services is that they are reliable and not delayed by traffic. Moreover, large cargo trains can easily carry a lot of goods without using up fuel. Deutsche Bahn’s cargo service connects all the economic centers of Europe. During the pandemic crisis, their services became the backbone of the economy. Under the Strong Rails strategy, DB plans to increase3 their cargo services by adding more trains and building more tracks. New construction is expected to add around 180 million train-path km, which will help reduce traffic on existing routes and make way for more trains.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Stinnes
  • Pacific National
  • Comboios De Portugal
  • Green Cargo

Major Brands :

  • DN Schenker
  • DB Cargo
  • Munich S-Bahn
  • DB Netz
  • DB Regio
  • DB Fernverkehr
SWOT & PESTLE (combined)
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TABLE OF CONTENTS
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References used in Deutsche Bahn SWOT & PESTLE Analysis Report

1. Deutsche Bahn 2020 Integrated Report - https://ir.deutschebahn.com/fileadmin/Englisch/2020e/Berichte/DB_IB20_e_web_01.pdf
2. German train drivers to go on summer strike over wages - https://www.reuters.com/world/europe/german-train-drivers-go-summer-strike-over-wages-2021-06-08/
3. Oil and gas after COVID-19: The day of reckoning or a new age of opportunity? - https://www.mckinsey.com/industries/oil-and-gas/our-insights/oil-and-gas-after-covid-19-the-day-of-reckoning-or-a-new-age-of-opportunity
4. Greening the transport sector in the post COVID-19 recovery could create up to 15 ‎million jobs worldwide - https://thepep.unece.org/news/greening-transport-sector-post-covid-19-recovery-could-create-15-million-jobs-worldwide
5. COVID implications and the impact on commuting - https://home.kpmg/ie/en/home/insights/2020/08/whats-next-for-public-transport-infrastructure-covid-19.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Deutsche Bahn SWOT and PESTLE analysis has been conducted by Anangsha Saha and reviewed by senior analysts from Barakaat Consulting.

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