Deutsche Bank SWOT & PESTLE Analysis
ID : 52130453| Jun 2021
COMPANY PROFILE -Deutsche Bank
Business Sector :Banking and Financial Services
Operating Geography :Europe, Germany, Global
About Deutsche Bank :
Deutsche Bank is a German global banking and financial services company headquartered in Frankfurt. It provides services across retail banking, commercial and investment banking, transaction banking, etc. It is the leading bank in Germany having a significant presence in the Americas and Asia Pacific with a large presence in Europe as has more than 99,000 employees as of 2016.Deutsche Bank Revenue :
Total net revenues Total net revenues
€ 23,165 million – FY ending 31st Dec, 2019 (y-o-y growth (negative) – 8.5%)
€ 25,316 million – FY ending 31st Dec, 2018 (y-o-y growth (negative) – 4.2%)
Competitive Analysis of Deutsche Bank
SWOT
PESTLE
The SWOT analysis for Deutsche Bank is presented below:
| 1. Structured organization and transformation to aid growth 2. Alignment between performance and pay 3. Strong European and global brand 4. Strong market position in Corporate Bank and Investment Bank segment | 1. Restructuring to impact revenue Generation in the short run 2. Litigation expenses eating into the profitability 3. Weak Infrastructure Issues 4. Oversight in Jeffrey Epstein case leading to penalties and damage to brand reputation |
| 1. Accelerate the adoption of technologies in banking 2. Transition towards remote banking 3. Leveraging business Intelligence and data analytics | 1. Impact of poor trading environment 2. Uncertainty in Eurozone and Brexit to slow growth |
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Detailed SWOT Analysis of Deutsche Bank
Strength
1. Structured organization and transformation to aid growth: Deutsche Bank has outlined its businesses into a matrix structure comprising of corporate divisions, infrastructure divisions, and regional management divisions. As per the 2020 strategy, the corporate divisions have been restructured into 5 divisions, namely Corporate Bank, Private Bank, Investment bank, Asset management, and Capital Release Unit. As of early 2020, Asset Management (AM) is one of the world’s leading asset management organizations. The Infrastructure division performs tasks related to Group-wide resource-planning, steering, and control, along with tasks related to risk, liquidity and capital management. The infrastructure division allows the corporate divisions to use the resources jointly. The regional management division covers regional responsibilities worldwide. This allows the bank to grow, acquire new clients and manage ongoing operations and dealings with existing clients globally.
2. Alignment between performance and pay: Deutsche Bank is strategizing itself in order to align its performance with the compensation offered to employees. 49% of variable compensation (VC) component represented the compensation paid or scheduled to be paid, further backed by 33% of this component given in shares. Thus, by this initiative, the bank is striving hard to satisfy its employees to the fullest and retain the asset of a talented workforce. Introduced in 2016, the current compensation structure emphasizes fixed compensation and defines variable component decisions based on group and individual performances.
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Weakness
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Opportunity
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Threat
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References used in Deutsche Bank SWOT & PESTLE Analysis Report
1. Deutsche Bank Annual Report 2019 - https://www.db.com/ir/en/download/Deutsche_Bank_Annual_Report_2019.pdf
2. Deutsche Bank Q1 2020 results: https://www.db.com/ir/en/download/Deutsche_Bank_Q1_2020_results.pdf
3. Deutsche Bank Q4/FY 2019 results: https://www.db.com/ir/en/download/Deutsche_Bank_Q4_2019_results.pdf
4. Deutsche Bank : Non-Financial Report 2019: https://www.marketscreener.com/DEUTSCHE-BANK-AG-56358396/news/Deutsche-Bank-Non-Financial-Report-2019-30194609/
5. Deutsche Bank and Google to form strategic global, multi-year partnership to drive a fundamental transformation of banking: https://www.db.com/newsroom_news/2020/deutsche-bank-and-google-to-form-strategic-global-multi-year-partnership-to-drive-a-fundamental-transformation-o-en-11628.htm
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Deutsche Bank SWOT and PESTLE analysis has been conducted by and reviewed by senior analysts from Barakaat Consulting.
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