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Deutsche Bank SWOT & PESTLE Analysis

ID : 52130453| Oct 2018


Business Sector :Banking and Financial Services

Operating Geography :Europe, Germany, Global

About Deutsche Bank :

Deutsche Bank is a German global banking and financial services company headquartered in Frankfurt. It provides services across retail banking, commercial and investment banking, transaction banking, etc. It is the leading bank in Germany having a significant presence in the Americas and Asia Pacific with a large presence in Europe as has more than 99,000 employees as of 2016.

Deutsche Bank Revenue :

Total net revenues
€ 26,447 million – FY ending 31st Dec, 2017 (y-o-y growth (negative) – 11.9%)
€ 30,014 million – FY ending 31st Dec, 2016

Competitive Analysis of Deutsche Bank

The SWOT analysis for Deutsche Bank is presented below:
1. Structured Organization to Aid growth
2. Emphasis on Clients
3. Alignment between performance and pay
4. Risk Culture Training Programs
1. Restructuring to impact revenue Generation in the short run
2. Litigation expenses eating into the profitability
3. Weak Infrastructure Issues
1. Implementation of CRM
2. Transition towards Remote Banking
3. Business Intelligence and data analytics to mine customer insights
1. Impact of Poor Trading environment
2. Uncertainty in Eurozone and Brexit to slow growth
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Detailed SWOT Analysis of Deutsche Bank



1. Structured Organization to Aid growth: The management board has structured the organization into a matrix structure comprising of corporate divisions, infrastructure divisions and regional management divisions. According to the strategy 2020 the corporate divisions have been restructured into 5 divisions, the infrastructure allows the corporate divisions to use the resources jointly whereas the regional management division covers the regional responsibilities worldwide allowing Deutsche to grow and acquire new clients whereas at the same time have operations or dealings with existing customer in most countries in the world.

2. Emphasis on Clients: Deutsche is looking deeply at the client coverage model and is rationalizing its business by dropping clients which involve high risk or offer extremely low returns. The client on boarding process and the KYC procedures has been strengthened though.

3. Alignment between performance and pay: Deutsche Bank is working hard to align the long term performance of the institution with the compensation offered. Hence the proportion paid or scheduled to be paid compensation comprised of 49% variable compensation(VC) component. To further support this move 33% of this component was given in shares. Thus Deutsche is working hard to keep the employees satisfied and attract and retain the best talent. According to the new compensation structure which was introduced in the year 2016, Deutsche places stronger emphasis on fixed compensation as well as well-defined between group performance and individual variable component decisions.

4. Risk Culture Training Programs: To strengthen the risk culture there has been continuous refinement taking place in the mandatory Risk Culture training curriculum. There was an enrolment of 550,792 people across the Risk Culture courses as of October 2015. The Risk Culture messages continue to be incorporated at the employee inductions, graduate onboarding and regional promotion events.


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1. Impact of Poor Trading environment: The revenues of the bank for the year 2016 had been impacted by the changing trading environment and also the low interest rate environment. The poor earnings environment is expected to be prolonged by European Central Bank's continued very low policy rate in 2017. The immediate impact to the above is that traditional corporate deposits are becoming less attractive because of limited returns and carries an intangible costs on bank’s balance sheet.

2. Uncertainty in Eurozone and Brexit to slow growth: The outlook for Eurozone and the UK economy remains quite challenging in the wake of key elections in major EU Member States and the uncertainty of the Brexit repercussions. GDP growth In the Eurozone is set to slow down to 1.3% in 2017. Further an unstructured exit of the United Kingdom from the European Union and efforts for regional independence such as Catalonia in Spain may put the region’s economy at risk. These factors will majorly impact the business growth of Deutsche Bank.

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Deutsche Bank SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & (2020). Deutsche Bank SWOT & PESTLE Analysis - SWOT & [online] Available at: [Accessed 03 Jul, 2020].

In-text: (SWOT &, 2020)

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Deutsche Bank SWOT and PESTLE analysis has been conducted by and reviewed by senior analysts from Barakaat Consulting.

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