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Deutsche Bank SWOT & PESTLE Analysis

ID : 52130453| Jan 2022

COMPANY PROFILE -Deutsche Bank

Business Sector :Banking and Financial Services

Operating Geography :Europe, Germany, Global

About Deutsche Bank :

Deutsche Bank is a German global banking and financial services company headquartered in Frankfurt. The company has four major divisions: Investment Bank, Corporate Bank, Private Bank and Asset Management. It provides services across retail banking, commercial and investment banking, transaction banking, etc. It is the leading bank in Germany having a significant presence in the Americas and Asia Pacific with a large presence in Europe and has more than 78,000 employees as of 2021 in over 70 countries worldwide. Deutsche Bank was the 21st largest bank in the world by total assets and 63rd in the world by market capitalization, as of 2020. The bank is driving growth through their strong client franchise, investing heavily in digital technologies, prioritizing long-term success over short term gains, and serving society with ambition and integrity.

Deutsche Bank’s USP or unique selling proposition centers on providing high quality banking products and services like private banking, insurance, investment, wealth management, prepaid cards & loans.

Deutsche Bank’s mission statement reads, “Our mission is to deliver high-quality, independent analysis that helps investors understand markets and promotes public debate on economic, fiscal, labour market and social policy issues” and its vision statement reads, “– Leading global investment bank with a strong and profitable private client franchise.”

Deutsche Bank Revenue :


Total net revenues Total net revenues
€ 24,028 million – FY ending 31st Dec 2020 (y-o-y growth (positive) 3.7%)
€ 23,165 million – FY ending 31st Dec, 2019 (y-o-y growth (negative) – 8.5%)
€ 25,316 million – FY ending 31st Dec, 2018 (y-o-y growth (negative) – 4.2%)

Competitive Analysis of Deutsche Bank

SWOT
PESTLE
Deutsche Bank is a leading global investment bank with a strong and profitable private clients franchise. A leader in Germany and Europe, the Bank is continuously growing in North America, Asia and key emerging markets. Deutsche Bank offers unparalleled financial services throughout the world. The Bank competes to be the leading global provider of financial solutions for demanding clients creating exceptional value for its shareholders and people. Thus, SWOT Analysis presents a discussion on the internal and external environment of Deutsche Bank. The analysis highlights the opportunities in the external environment that can be harvested to further strengthen the company. The SWOT report also shares intel on the internal weaknesses and external threats that the company should take note of while operating in a highly competitive environment.
Deutsche Bank has outlined its businesses into a matrix structure comprising of corporate divisions, infrastructure divisions, and regional management divisions. This allows the bank to grow, acquire new clients and manage ongoing operations and dealings with existing clients globally. Despite its towering strengths the bank deals with internal weaknesses. The restructuring activities across the country and client in addition to reductions in product portfolio could have a significant impact on the revenue generation capacity of Deutsche. Deutsche needs massive capital in order to fix issues related to its weak infrastructure. The bank needs to revive its Know-your-customer policy and tighten its anti-money laundering infrastructure to improve the performance.
Deutsche seeks opportunities by amalgamating with Google Cloud 2020, transition towards remote banking, leveraging business Intelligence and data analytics. Advancements in technology including the evolution of tools are presenting financial institutions with a competitive advantage and enormous growth opportunities. The fluctuations in trade policies and low-interest rates have been a constant threat to the bank, impacting the bank's balance sheet with an intangible cost. Increasing competition and loss of business in the domestic market has raised the competition level, increasing the complexity level for Deutsche to sustain as ‘primary relationship banker’ for German corporates.
The SWOT analysis for Deutsche Bank is presented below:
Strengths
Weaknesses
1. Structured organization and transformation to aid growth
2. Alignment between performance and pay
3. Strong European and global brand
4. Strong market position in Corporate Bank and Investment Bank segment
1. Restructuring to impact revenue Generation in the short run
2. Litigation expenses eating into the profitability
3. Weak Infrastructure Issues
4. Oversight in Jeffrey Epstein case leading to penalties and damage to brand reputation
Opportunities
Threats
1. Accelerate the adoption of technologies in banking
2. Transition towards remote banking
3. Leveraging business Intelligence and data analytics
1. Impact of poor trading environment
2. Uncertainty in Eurozone and Brexit to slow growth
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Deutsche Bank

 

Strength

1. Structured organization and transformation to aid growth: Deutsche Bank has outlined its businesses into a matrix structure comprising of corporate divisions, infrastructure divisions, and regional management divisions. As per the 2020 strategy, the corporate divisions have been restructured into 5 divisions, namely Corporate Bank, Private Bank, Investment bank, Asset management, and Capital Release Unit. As of early 2020, Asset Management (AM) is one of the world’s leading asset management organizations. The Infrastructure division performs tasks related to Group-wide resource-planning, steering, and control, along with tasks related to risk, liquidity and capital management. The infrastructure division allows the corporate divisions to use the resources jointly. The regional management division covers regional responsibilities worldwide. This allows the bank to grow, acquire new clients and manage ongoing operations and dealings with existing clients globally.

2. Alignment between performance and pay: Deutsche Bank is strategizing itself in order to align its performance with the compensation offered to employees. 49% of variable compensation (VC) component represented the compensation paid or scheduled to be paid, further backed by 33% of this component given in shares. Thus, by this initiative, the bank is striving hard to satisfy its employees to the fullest and retain the asset of a talented workforce. Introduced in 2016, the current compensation structure emphasizes fixed compensation and defines variable component decisions based on group and individual performances.

The remaining section under "Strengths" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

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On purchase the Deutsche Bank SWOT & PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 4 hours might be caused.
WHY BUY THIS REPORT?
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
Deutsche’s SWOT and PESTLE analysis report will offer the following:
  • Employing the fundamental evaluation models, SWOT and PESTLE analysis to assess the internal and external factors and their consequences on the company’s micro and macro environment.
  • The SWOT analysis is a structure, utilized to identify Deutsche’s competitive business stance and performance by recognizing its internal strategic factors like strengths and weaknesses, external strategic factors like opportunities and threats.
  • Understanding the role of technology and the company’s core competencies in shaping Deutsche’s business and presenting the company with a competitive advantage over its competitors.
  • The PESTLE analysis of the Banking industry helps to recognise its current trends that impact Deutsche’s business.
  • The PESTLE/PESTEL/STEEPL Analysis for in-depth analysis of all external factors specifically political, economic, social, technological, legal and environmental, highlighting their consequences on Deutsche’s business model, marketing and growth strategy.
  • Insights into Deutsche’s business diversification, deriving its key business segments and highlighting its major competitors.
  • A complete illustration of Deutsche’s business model and business diversification with its influence in the global market.
  • Analysis of the company’s USP or unique selling proposition, mission statement and vision statement.
  • A sneak peek into the Deutsche’s key performance indicators, core values, success factors, value proposition and core competencies.

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References used in Deutsche Bank SWOT & PESTLE Analysis Report

1. Deutsche Bank Annual Report 2019 - https://www.db.com/ir/en/download/Deutsche_Bank_Annual_Report_2019.pdf

2. Deutsche Bank Q1 2020 results: https://www.db.com/ir/en/download/Deutsche_Bank_Q1_2020_results.pdf

3. Deutsche Bank Q4/FY 2019 results: https://www.db.com/ir/en/download/Deutsche_Bank_Q4_2019_results.pdf

4. Deutsche Bank : Non-Financial Report 2019: https://www.marketscreener.com/DEUTSCHE-BANK-AG-56358396/news/Deutsche-Bank-Non-Financial-Report-2019-30194609/

5. Deutsche Bank and Google to form strategic global, multi-year partnership to drive a fundamental transformation of banking: https://www.db.com/newsroom_news/2020/deutsche-bank-and-google-to-form-strategic-global-multi-year-partnership-to-drive-a-fundamental-transformation-o-en-11628.htm

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SWOT & PESTLE.com (2022). Deutsche Bank SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/deutsche-bank/ [Accessed 16 May, 2022].

In-text: (SWOT & PESTLE.com, 2022)

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Deutsche Bank SWOT and PESTLE analysis has been conducted by and reviewed by senior analysts from Barakaat Consulting.

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