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Dhiraagu SWOT & PESTLE Analysis

ID : 521115953| Jan 2022| 19 pages

COMPANY PROFILE -Dhiraagu

Business Sector :Telecommunication

Operating Geography :Maldives, Asia

About Dhiraagu :

Dhiraagu is a Maldivian telecommunications and digital services company that provides a wide range of mobile, internet, data, fixed-line, and television services. The business was established in 1988 and is headquartered in Male, Maldives. It provides telecommunications services in the Maldives, with over half a million subscribers and 99 per cent trained certified Maldivians working in 10 strategically situated operating centres across the country. Through the nation's largest retail and distribution network of 49 exclusive partners, 27 wholesalers, 40 distributors, 182 agents, 8 international agents, and over 3,800 retailers across the country, the company can overcome geographic obstacles and stay near to its clients. Dhiraagu has one of the world's longest microwave-over-water links. Fuvahmulah and Gaafu Dhaalu – and hence Gaafu Alifu atoll – are linked via a 65-kilometre equatorial link. As of 2022, the company leverages the talent of 430+ full time employees.
Dhiraagu's USP lies in it being Maldives' leading and largest telecommunications and digital services provider, offering a full variety of mobile, internet, data, fixed-line, and television services. The mission statement of the company reads, "Our business is to inspire and empower our customers to 'take on tomorrow' and thrive in the digital future".

Dhiraagu Revenue :


MVR 2483 million - FY ending 31st December 2020 (y-o-y growth -13.1%)
MVR 2859 million - FY ending 31st December 2019

Competitive Analysis of Dhiraagu

SWOT
PESTLE
The SWOT analysis for Dhiraagu is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Largest telecom provider in the Maldives
2. First in Maldives and South Asia to launch 5G commercial services providing it first mover advantages.
3. The company offers a wide variety of products and solutions.
4. First and only IPTV service provider in Maldives
1. The company only offers its services in Maldives.
2. Dependence on mobile, fixed, broadband and enterprise segment for majority of revenue.
OpportunitiesThreats
1. The successful completion of the Maldives-Sri Lanka Submarine Cable will help improve internet experience.
2. The company completed 80% coverage on Dhiraagu Fibre Broadband Network increasing its market share.
3. The restrictions imposed by the pandemic increased demand for company’s products and services.
4. Transition to a cashless economy providing opportunities for DhiraaguPay to increase its sales
1. Reduction in the tourism sector due to the pandemic negatively impacted revenue
2. Covid-19 and its impact could increase the credit losses of the company
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Dhiraagu

Strength

1. Largest telecom provider in the Maldives: Dhiraagu is the leading telecommunications and digital services company in the Maldives. The company overcomes geographic barrier within Maldives and tries to stay as close to its customers. It has a distribution network of 57 partners, 28 wholesalers and more than 3500 retailers. The company provides the largest coverage in the Maldives including all the 187 inhabited islands of the nation, all resort islands and majority of the industrial islands. The company has linked Maldives from the North to South through a 1253 km long fibre optic submarine cable network in order to support the nation’s largest 3G and 4G LTE and fixed broadband network. Additionally, the company has over 500,000 customers and employs 99% trained qualified Maldivians in 11 strategically located customer service centers across the country.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. The successful completion of the Maldives-Sri Lanka Submarine Cable will help improve internet experience: Despite the disruptions caused by the novel coronavirus, Dhiraagu continued to commission on the Maldives- Sri Lanka Cable and completed the project on time. The company has a 45% holding in the Maldives Sri-Lanka cable and it is the company’s second international fibre optic submarine cable. The other parties to the system are Dialog Axiata Pls and Ooredoo Maldives Plc. It provides improved diversity on the critical submarine cable infrastructure and uses the latest technology to improve internet capacity, speed and latency. The Maldives-Sri Lanka Cable connects Hulhumale with Mt. Lavinia and is an important addition to the company’s other subsea cable infrastructure by improving resilience. The cable will also enhance service availability and experience for customers. The company spent a total amount of MVR 148 million on the project.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Ncell
  • 8*8 UK
  • EE
  • Huge Telecom
  • Socar Cape LLC
  • NU
  • Tunise Telecom
  • Bouygues Telecom
SWOT & PESTLE (combined)
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References used in Dhiraagu SWOT & PESTLE Analysis Report

1. Dhiraagu Annual Report 2020https://www.dhiraagu.com.mv/clients/Dhiraagu_CA2BB809-3A22-485B-A518-DA6B6DE653A5/contentms/img/document/ar-report/Dhiraagu_Annual-Report_2020.pdf
2. Our Company - Corporate Information | Dhiraagu - https://www.dhiraagu.com.mv/about-us/corporate-information/our-company
3. Milestones and Achievements - Corporate Information | Dhiraagu - https://www.dhiraagu.com.mv/about-us/corporate-information/milestones-and-achievements
4. The Government of Maldives launches Dhiraagu IPO Prospectus - Press Releases | Dhiraagu - https://www.dhiraagu.com.mv/about-us/investor-relations/announcements-and-press-releases/press-releases/the-government-of-maldives-launches-dhiraagu-ipo-prospectus
5. Dhiraagu partners with Ministry of Communication, Science & Technology to enable FREE Access to Government Network for Civil Service Employees. - Press Releases | Dhiraagu - https://www.dhiraagu.com.mv/about-us/media-centre/press-releases/dhiraagu-partners-with-ministry-of-communication-science-technology-to-enable-free-access-to-government-network-for-civil-service-employees
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Dhiraagu SWOT and PESTLE analysis has been conducted by Shreya Gupta and reviewed by senior analysts from Barakaat Consulting.

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