COMPANY PROFILE -Dhiraagu
Business Sector :Telecommunication
Operating Geography :Maldives, Asia
About Dhiraagu :
Dhiraagu is a Maldivian telecommunications and digital services company that provides a wide range of mobile, internet, data, fixed-line, and television services. The business was established in 1988 and is headquartered in Male, Maldives. It provides telecommunications services in the Maldives, with over half a million subscribers and 99 per cent trained certified Maldivians working in 10 strategically situated operating centres across the country. Through the nation's largest retail and distribution network of 49 exclusive partners, 27 wholesalers, 40 distributors, 182 agents, 8 international agents, and over 3,800 retailers across the country, the company can overcome geographic obstacles and stay near to its clients. Dhiraagu has one of the world's longest microwave-over-water links. Fuvahmulah and Gaafu Dhaalu – and hence Gaafu Alifu atoll – are linked via a 65-kilometre equatorial link. As of 2023, the company leverages the talent of 430+ full time employees.
Dhiraagu's USP lies in it being Maldives' leading and largest telecommunications and digital services provider, offering a full variety of mobile, internet, data, fixed-line, and television services. The mission statement of the company reads, "Our business is to inspire and empower our customers to 'take on tomorrow' and thrive in the digital future".
Dhiraagu Revenue :
MVR 2.6 billion - FY ending 31st December 2022 (y-o-y growth 2.3%)
MVR 2.5 billion - FY ending 31st December 2021
Competitive Analysis of Dhiraagu
The SWOT analysis for Dhiraagu is presented below in a matrix followed by the detailed analysis report:
| Strengths | Weaknesses |
1. Largest telecom provider in the Maldives
2. First in Maldives and South Asia to launch 5G commercial services providing it first mover advantages.
3. The company offers a wide variety of products and solutions.
4. First and only digital IPTV service provider in Maldives
| 1. The company only offers its services in Maldives.
2. The growth in the financials of the company has been stagnant
|
| Opportunities | Threats |
1. The successful completion of the Maldives-Sri Lanka Submarine Cable will help improve internet experience.
2. The company completed 87% coverage on Dhiraagu Fibre Broadband Network increasing its market share.
3. The growing digital adoption after the pandemic has unlocked new growth opportunities.
4. Transition to a cashless economy providing opportunities for DhiraaguPay to increase its sales.
| 1. Reduction in the tourism sector due to the pandemic can negatively impact revenue
2. Changes in government regulations can affect the operations of the company
|
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Detailed SWOT Analysis of Dhiraagu
Strength
1. Largest telecom provider in the Maldives: Dhiraagu is the leading telecommunications and digital services company in the Maldives. The company overcomes geographic barrier within Maldives and tries to stay as close to its customers. It has a distribution network of 57 partners, 28 wholesalers and more than 3500 retailers. The company provides the largest coverage in the Maldives including all the 187 inhabited islands of the nation, all resort islands and majority of the industrial islands. The company has linked Maldives from the North to South through a 1253 km long fibre optic submarine cable network in order to support the nation’s largest 3G and 4G LTE and fixed broadband network. Additionally, the company has over 500,000 customers and employs 99% trained qualified Maldivians in 11 strategically located customer service centers across the country.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
1. The successful completion of the Maldives-Sri Lanka Submarine Cable will help improve internet experience: Despite the disruptions caused by the novel coronavirus, Dhiraagu continued to commission on the Maldives- Sri Lanka Cable and completed the project on time. The company has a 45% holding in the Maldives Sri-Lanka cable and it is the company’s second international fibre optic submarine cable. The other parties to the system are Dialog Axiata Pls and Ooredoo Maldives Plc. It provides improved diversity on the critical submarine cable infrastructure and uses the latest technology to improve internet capacity, speed and latency. The Maldives-Sri Lanka Cable connects Hulhumale with Mt. Lavinia and is an important addition to the company’s other subsea cable infrastructure by improving resilience. The cable will also enhance service availability and experience for customers. The company spent a total amount of MVR 148 million on the project.
The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for Dhiraagu is presented below in a table followed by the detailed analysis report:
| Political | Economical |
1. The SMW6 consortium aims at laying around 19,200 km of sea cables connecting south east Asia to Europe
2. 2. A new National Payment System act was introduced in Maldives in 2021
| 1. Fluctuations in exchange rate impact the costs and revenues.
2. The tourism industry in Maldives has recovered to the pre-pandemic levels.
|
| Social | Technological |
1. Increased willingness to adopt new technology leading to acceleration of digital economy
2. Shifting to digital classrooms due to covid-19 restrictions leading to increased demand of the company’s solutions
| 1. 5g technology is going to change the way of the world
2. Use of threat intelligence and machine learning to inform customers on real time basis
|
| Legal | Environmental |
| 1. An amendment made to the broadcasting act in Maldives restricts companies with foreign shareholders from broadcasting rights | 1. Committed to low emission carbon resilient business practises to reduce carbon footprint |
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Detailed Pestle Analysis of Dhiraagu
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
2. Shifting to digital classrooms due to covid-19 restrictions leading to increased demand of the company’s solutions: The restrictions imposed by the government due to the pandemic led to the shutting down of schools. It provided the company an opportunity to increase its sales by providing solutions for e-learning. The company had already set up nationwide connectivity infrastructure for the Ministry of Education and had enabled digital classrooms through WiFi backed high speed internet to all the 212 government schools in the year 2019. The company collaborated with Hologo which is a leading local education content developer to make their content available on DhiraaguTV. DhiraaguTV is the only entertainment platform in the Maldives that offers an exclusive Education Zone supporting the IGCSE curriculum for both students and teachers to get ahead. DhiraaguTV’s innovative VOD feature enables students to conveniently access education content from anywhere in a flexible, user-friendly manner.
The remaining section under "Social" is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
Major Competitors :
- Ncell
- 8*8 UK
- EE
- Huge Telecom
- Socar Cape LLC
- NU
- Tunise Telecom
- Bouygues Telecom
On purchase the Dhiraagu SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 4 hours might be caused.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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| Dhiraagu Segmentation, Targeting and Positioning (STP) Analysis |
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| Dhiraagu Ansoff Matrix Analysis |
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References used in Dhiraagu SWOT & PESTLE Analysis Report
1. Dhiraagu-Annual-Report-2022 - https://www.dhiraagu.com.mv/clients/Dhiraagu_CA2BB809-3A22-485B-A518-DA6B6DE653A5/contentms/img/about-us/investor/2022/Dhiraagu-Annual-Report-2022-v2-eng.pdf
2. Dhiraagu Promotion Website - https://www.dhiraagu.com.mv/personal/promotions
3. Dhiraagu corporate-information - https://www.dhiraagu.com.mv/about-us/corporate-information/our-company
4. Dhiraagu milestones-and-achievements - https://www.dhiraagu.com.mv/about-us/corporate-information/milestones-and-achievements<br.
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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