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Dick’s Sporting Goods SWOT & PESTLE Analysis

ID : 52636853| Mar 2020| 15 pages

COMPANY PROFILE -Dick's Sporting Goods

Business Sector :Retail, Sporting Goods

Operating Geography :United States, North America

About Dick's Sporting Goods :

Dick's Sporting Goods, Inc. is an American Omni-channel retail company that deals in sporting goods. It is currently the country’s largest store selling sporting goods. Its headquarters are located in Coraopolis, Pennsylvania. The company was created in 1948 by Richard "Dick" Stack. It has the distinction of appearing 10 times on the Fortune 500 list and had ranked 358 in 2019. It has a nationwide reach with around 850 stores and as many as 30,300 people in its employ as of early 2020. Its international presence is limited to Canada, Hong Kong, and China. The store had initially started as an outlet offering fishing tackle and later in the 1970’s expanded into women's sporting, fitness, and lifestyle accessories and team sport footwear, apparel and accessories. Golfing, hunting and fishing products are also sold here although the sales of guns have been stopped in recent years.
Dick's Sporting Goods claims that no sporting season is complete without their products. This is backed by their mission statement which states, “Our Mission is to be recognized by our customers as the #1 sports and fitness specialty Omni-channel retailer that serves and inspires athletes and outdoor enthusiasts to achieve their personal best through the relentless improvement of everything we do.”

Dick's Sporting Goods Revenue :


$ 8.43 billion (FY ended 31st March 2019) (YoY growth of -1.8%)
$ 8.59 billion (FY ended 31st March 2018) (YoY growth of 8.4%)
$ 7.92 billion (FY ended 31st March 2017)

Competitive Analysis of Dick's Sporting Goods

SWOT
PESTLE
The SWOT analysis of Dick's Sporting Goods is presented below:
Strengths
Weaknesses
1. Established authentic sporting goods retailer
2. Broad portfolio of sports brands
3. Strong focus on customer and overall society
1. Reliant on wholesale partners such as Nike and Under Armour
Opportunities
Threats
1. Increasing popularity of private labels from consumers
2. Growing e-commerce segment
3. Increased number of health-conscious consumers to drive sports goods market
1. Increasing competition in the sporting goods industry
2. Availability of counterfeits in online marketplace
3. Impact of trade war and virus outbreaks on the supply chain
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Dick's Sporting Goods

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Dick’s Sporting Goods SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2020). Dick’s Sporting Goods SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/dicks-sporting-goods/ [Accessed 05 Apr, 2020].

In-text: (SWOT & PESTLE.com, 2020)

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Dick's Sporting Goods SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.

Copyright of Dick's Sporting Goods SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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