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Didi Chuxing SWOT & PESTLE Analysis

ID : 521087953| Jan 2022| 21 pages

COMPANY PROFILE -Didi Chuxing Technology

Business Sector :Transport

Operating Geography :Beijing, China, Global

About Didi Chuxing Technology :

Founded in June 2012, Didi Chuxing Technology is a Chinese vehicle for hire company. The company is headquartered in Beijing and was founded by Cheng Wei. With over 550 million users over hundreds of cities and tens of millions of drivers, the company offers app-based transportation service. It's services include DiDi Taxi, DiDi Express, Designated Driving, Enterprise Solution, Didi Bus, Didi Luxe, Bike-Sharing, Xiaoju Automobile Solutions,DiDi Financial Services , Didi Food, Didi English.The Enterprise Solution service of the company provides business travel services to about 170,000 corporate clients. The company was initially founded as Didi Dache, a taxi-hailing app. The DiDi Research Institute is concentrated on AI technologies, including computer vision and machine learning in order to optimize the platform's route planning services and dispatch system. The DiDi Smart Transportation Brain is fuelled by AI and cloud technology. The Didi Smart Transportation projects have been deployed in more than 20 cities as of 2019, including Jinan, Guiyang, Tianjin, and Shenzhen. DiDi was named among one of the 100 Most Influential Companies by TIME in 2021.
The Unique Selling Proposition or USP of Didi Chuxing lies in it being a diverse and global taxi- hailing service provider having 40% female employees and a large network stretching across 400 cities. The mission statement of the company is "To build a better journey" while it's vision statement states "To become:
The world’s largest one-stop transportation platform
The world’s largest operator of vehicle networks
A global leader in smart transportation technologies
A global leader in the revolution in transportation and automotive technology."

Didi Chuxing Technology Revenue :


Yuan 141.7 billion - FY ending 31st March 2020 (y-o-y growth -8.4%)
Yuan 154.8 billion - FY ending 31st March 2019

Competitive Analysis of Didi Chuxing Technology

SWOT
PESTLE
The SWOT analysis for Didi Chuxing Technology is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Top ride-hailing service provider in China
2. Effectively leveraging its network, technology and operational expertise
3. Dual flywheel of shared mobility and driver enablement
4. Deep operational experience and technology expertise
5. Well balanced gender diversity in the workforce
6. Good community engagement during the pandemic
1. Multiple fatal incidents dented company’s reputation
2. Company suffering from large losses since inception
OpportunitiesThreats
1. Accelerating production of self-driving cars
2. Global Vaccination Support Fund to help accelerate post-pandemic recovery
3. New expansion in South Africa ahead of competitors
4. Launching the largest IPO of 2021
1. Highly competitive market with constant technological innovation
2. Transport bans and lockdowns lowering demand for taxis
3. Several countries against adoption of autonomous vehicles
4. High operating costs in ride-hailing industry
5. Increasingly stringent PRC's Cybersecurity Law
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Didi Chuxing Technology

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

1. Multiple fatal incidents dented company’s reputation: In 2018, the app cab faced heat due to two fatal accidents where two female passengers were assaulted and killed by their drivers in Didi Chuxing’s ride-sharing Hitch service. The two incidents happened within three months of each other and severely damaged Didi’s reputation as a safe app for women. Celebrities started social media campaigns like #DeleteDidi and the Chinese authorities also called out Didi to take responsibility for the incidents and remove the Hitch feature altogether along with increasing the number of safety features on the remaining app. Statistics taken directly from the Chinese Supreme Court shows that 77.8% of the time when crimes are committed by drivers, the passengers are victimized. Another key way to increase safety is through driver training and education, along with thorough background checks. Didi tried to take several measures to brighten its image, including issuing public apologies and increased safety features but it has been an uphill task.

The remaining section under "Weakness" is available only in the 'Complete Report' on purchase.

Opportunity

1. Accelerating production of self-driving cars: Didi Chuxing’s self-driving technology arm, Didi Autonomous Driving has been testing autonomous cars in China since 2019 and they have made good progress. Didi has now signed an agreement with Swedish car manufacturer, Volvo, who will provide the vehicles for Didi’s self-driving taxis. Volvo is owned by China’s largest private automaker called Geely. Volvo will supply XC90 SUVs to Didi when the launch the commercial autonomous taxi operations. In May 2021, Didi also signed a partnership agreement with GAC Aion New Energy Automobile Group, and they decided to mass produce self-driving new energy vehicles. This will be a joint venture partnership and the two companies will cooperate to develop smart vehicles using Did Chuxing’s Autonomous Driving hardware and software and using GAC Aions’s renewable energy vehicle engineering and manufacturing abilities. Didi also has a strategic partnership with the Huadu District of Guangzhou to invest in R&D for self-driving vehicle technology in the district.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • 99
  • Didi Bus
  • Uber China
  • AssureSec
  • Shanghai Didi Woya Technology
  • Xiaoju Automobile Solutions Co.
SWOT & PESTLE (combined)
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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Check Out Analysis of Other Relevant Companies

References used in Didi Chuxing Technology SWOT & PESTLE Analysis Report

1. 2020: Our Extraordinary Year in DiDi Numbers | Business Wire - https://www.businesswire.com/news/home/20210128006172/en/2020-Our-Extraordinary-Year-in-DiDi-Numbers

2. DiDi SEC Filing 2021 - https://www.sec.gov/Archives/edgar/data/1764757/000104746921001218/a2243291zf-1a.htm

3. DiDi Elevates its Diversity Program as Company Expands International Footprints - https://www.didiglobal.com/news/newsDetail?id=995&type=news

4. Can China’s ride-hailing leader Didi repair its troubled reputation? | TechCrunch - https://techcrunch.com/2019/05/06/didi-safety-pivot/

5. Didi Chuxing reveals billions in losses, creeps towards profitability before U.S. IPO | Fortune - https://fortune.com/2021/06/11/didi-chuxing-ipo-prospectus-release-profit-loss/

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Didi Chuxing Technology SWOT and PESTLE analysis has been conducted by Anangsha Saha and reviewed by senior analysts from Barakaat Consulting.

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