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Dropbox Inc. SWOT & PESTLE Analysis

ID : 52952553| Jun 2021| 21 pages

COMPANY PROFILE -Dropbox Inc.

Business Sector :Information Technology, Cloud Storage

Operating Geography :United States, North America, Global

About Dropbox Inc. :

Dropbox is a file hosting service provided by Dropbox, Inc., a California-based company that provides cloud storage, file synchronisation, personal cloud, and client applications. The company is headquartered in San Francisco, United States. In 2007, Dropbox was created as a startup company by MIT students Drew Houston and Arash Ferdowsi, with seed funding from seed accelerator Y Combinator. Dropbox has desktop and mobile applications for Microsoft Windows, Apple macOS, and Linux, as well as mobile apps for iOS, Android, and Windows Phone. It also has a web-based GUI. Dropbox operates on a freemium business model, in which users can sign up for a free account with a limited amount of storage and then upgrade to a paid subscription for further storage and functionality. Users of Dropbox Basic get two gigabytes of free storage. Dropbox Plus subscribers get two terabytes of storage space, as well as advanced sharing controls, remote scrub, and the Extended Version History add-on. In March 2021, Dropbox Inc. announced the completion of its acquisition of DocSend, a stable document sharing and analytics business with over 17,000 customers. Customers across industries will benefit from the combination of Dropbox, HelloSign, and DocSend, which will help them handle end-to-end document workflows, from content collaboration to sharing and e-signature, allowing them greater power over their business outcomes.
Dropbox Inc.'s Unique Selling Point or USP lies in it being the world's first smart workplace, with over 600 million registered users in 180 countries, allowing individuals and teams to concentrate on what matters most and to design a more enlightened way of operating. Dropbox Inc.'s vision statement reads, "To provide transformative services that transform the way people work.”

Dropbox Inc. Revenue :


USD 1,913.9 million - FY ending 31st December 2020 (y-o-y growth 15.2%)
USD 1,661.3 million - FY ending 31st December 2019

Competitive Analysis of Dropbox Inc.

SWOT
PESTLE

The SWOT analysis for Dropbox Inc. is presented below in a matrix followed by the detailed analysis report

Strengths
Weaknesses
1. Open and thriving ecosystem of Dropbox keeps users loyal and makes products more desirable
2. Robust technology infrastructure and operational efficiency
3. Unique product features of Dropbox differentiates it from the competitors
4. Large user base of Dropbox leading to substantial number of paid users
1. Strong dependence on paid users who generate 90% of the revenue
2. The business is vulnerable to data security breaches and cyber attacks
3. Overdependence on third-party datacenters and infrastructure for daily operations is vulnerable to disruptions
4. Declining revenue growth rates over the years and the history of net losses
Opportunities
Threats
1. Reducing prices for cloud storage and rise in digitization promises long term growth of Dropbox Inc.
2. Internet penetration is rising globally leading to new users gaining access to Dropbox’s services
1. Intense competition with tech giants like Google and Microsoft offering similar solutions
2. Increased focus on Data privacy laws limits growth of Cloud Storage in future as operational costs increase
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Dropbox Inc.

Strength

1. Open and thriving ecosystem of Dropbox keeps users loyal and makes products more desirable: Open and thriving ecosystem leads to deeper relationships with the users and developers of Dropbox. Developers can make applications that connect to Dropbox through their DBX Developer Platform. Many small applications have already been developed and are functional in the ecosystem. E-mail applications can plug in to Dropbox to share links or send attachments. Videoconferencing apps allow users to start meetings and share content natively from Dropbox, and eSignature apps give users the ability to manage and maintain contract workflows all from within Dropbox. As of December 31, 2020, Dropbox was receiving over 60 billion API calls per month and over 0.75 million developers had registered and built applications on its platform. In addition, more than 85% of Dropbox Business teams have linked to one or more third-party applications. Such an open ecosystem allows developers to keep the ecosystem up to date and the applications that come out of it make the software more user friendly attracting new user base. It acts as a support system for Dropbox and allows it to grow its revenues and provide quality experience to its users. New ideas can also get generated out of this system which Dropbox’s developers can choose to implement into the software and improve the experience further.

2. Dropbox depends on data centres and storage facilities for its day to day operations: Thus it becomes important for it to ensure that these facilities remain operational throughout the year to prevent outages. Minimized outages also ensure increased user trust on the company for their data storage solutions. Providing secure and easy to use platform is the prime selling proposition for Dropbox. Dropbox has datacenter co-location facilities in California, Oregon, Texas, and Virginia. More than 90% of its users’ data is stored on their own custom-built infrastructure, which has been designed from the ground up to be reliable and secure, and to provide annual data durability of at least 99.999999999%. Dropbox also employs Amazon Web Services, or AWS, for the remainder of their users’ storage needs and to help render their services. These AWS datacenters are located in the United States, Australia, Europe, and Japan, which allows the company to localize where content is stored. The technology infrastructure, combined with select use of AWS resources, provides Dropbox with a distributed and scalable architecture on a global scale. The infrastructure is built with multiple redundancies to prevent data loss and has multiple backups as well to keep the user data protected at all times.

The remaining section under "Strength"is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Dropbox Business
  • Dropbox Paper
SWOT & PESTLE (combined)
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TABLE OF CONTENTS
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Check Out Analysis of Other Relevant Companies

References used in Dropbox Inc. SWOT & PESTLE Analysis Report

1. ANNUAL REPORT- For the fiscal year ended December 31, 2020 - https://dropbox.gcs-web.com/static-files/ad964ecc-1f04-444b-ba51-8c0d9425422f
2, Dropbox by the numbers in Q2 2020 - https://blog.dropbox.com/topics/company/dropbox-by-the-numbers-in-q2-2020
3. Russian Man Sentenced for LinkedIn, Dropbox Data Breaches - https://www.usnews.com/news/technology/articles/2020-09-30/russian-man-sentenced-for-linkedin-dropbox-data-breaches
4. The future of cloud storage: Experts look 5 years out - https://searchstorage.techtarget.com/feature/The-future-of-cloud-storage-Experts-look-5-years-out
5. These are the countries where internet access is lowest - https://www.weforum.org/agenda/2020/08/internet-users-usage-countries-change-demographics/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2021). Dropbox Inc. SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/dropbox-inc/ [Accessed 16 Sep, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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Dropbox Inc. SWOT and PESTLE analysis has been conducted by Amit Kabi and reviewed by senior analysts from Barakaat Consulting.

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