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DU (Emirates Integrated Telecommunications) SWOT & PESTLE Analysis

ID : 52694853| May 2020| 15 pages

COMPANY PROFILE -DU (Emirates Integrated Telecommunications Company)

Business Sector :Telecommunications Services

Operating Geography :Dubai, U.A.E.

About DU (Emirates Integrated Telecommunications Company) :

du (Emirates Integrated Telecommunications Company) is a telecom operator in the United Arab Emirates. It was founded in the year 2005 by Osman Sultan. It is headquartered in Dubai, United Arab Emirates. The Company offers fixed line, mobile telephony, internet and digital television services across the United Arab Emirates. It caters to 100,000 UAE businesses with its vast range of ICT and managed services. It is also the official strategic partner of the Smart Dubai Office and platform provider for Smart Dubai. The Company also provide carrier services for businesses and satellite up/downlink services for TV broadcasters. Du launched a new brand campaign called “Be more you” that emphasizes the self-identification of its users and align with the more human, modern and digital ethos of telecommunication company. The telecommunication company has been recognized as the country’s ‘Preferred Telecommunication Company of The Year 2019’ at the fifth edition of the annual The Filipino Times Awards.

The Company’s mission statement reads, “We want to delight our customers, be the employer of choice for the best talent, create optimal value for our shareholders through business excellence and innovation, and proudly contribute to the transformation of our community.” Its vision statement reads, “To enhance your life, anytime, anywhere.” Du’s USP lies in its 6.5 million mobile customers with 50% share and over 70,000 businesses that have chosen to use this company’s services.

DU (Emirates Integrated Telecommunications Company) Revenue :


Dh 12.58 million - FY ending 31st December 2019 (y-o-y growth -6.2%)
Dh 13.41 million - FY ending 31st December 2018

Competitive Analysis of DU (Emirates Integrated Telecommunications Company)

SWOT
PESTLE
The SWOT analysis of DU is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Enhanced capabilities in the ICT sector
2. Broad range of innovative offerings and initiatives
3. Strong financial and balance sheet
4. Strategic synergies from du’s launch of Virgin Mobile brand
5. First VMware verified cloud provider in the MENA region
1. Fall in subscriber base
2. Complex purchasing process and weak customer experience across digital channels
OpportunitiesThreats
1. UAE is the central hub for digital media companies
2. Government policy to improve ICT developments
3. Providing innovative digital offerings for tech-savvy customers
4. 5G Enabling Internet of things (IOT)
1. UAE’s telecom market highly penetrated - in both the fixed and mobile segment:
2. High cost of building towers and running operations
3. Aggressive competition leading to price war in Telecom Industry
4. OTT services tends to affect revenues of telecom
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of DU (Emirates Integrated Telecommunications Company)

Strength

1. Enhanced capabilities in the ICT sector: UAE government is highly promoting Information and Communication Technology (ICT) solutions for the development and enhancement of smart services in UAE. In fiscal 2019, DU prioritized its ICT division and focused on enterprise customers. DU introduced innovation and worked towards growing its ICT wing in order to provide end-to-end enterprises solutions and enhance bundle connectivity via ICT services like IOT/M2M, cloud, security and data centres. DU initiated new partnerships with technological firms and secured novel contracts. In order to enhance the ICT sector, DU has designed a state-of-art megawatt data centre which is slated to be functional in the near future.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. UAE is the central hub for digital media companies: UAE has been the digital hub for media. The country has been developed as a hub for new outlets, public relations companies, advertising firms and also improved its print, production and broadcasting facilities. The Dubai Media City has transformed into a hub that encompasses more than 2,000 companies to deliver services to UAE and even GCC and MENA region. EITC-DU being a telecommunication company has a great opportunity to grow as media companies are in constant need of improved and enhanced data services which need regularly up gradations for seamless operations.

The remaining section of “Opportunity” is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Etisalat
  • Zain
  • Ooredoo
  • Omantel
  • STC
  • VMB
  • Mobily
  • VIVA
  • MTN Group

Major Brands :

  • EITC Investments Holdings Limited
SWOT & PESTLE (combined)
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Check Out Analysis of Other Relevant Companies

TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in DU (Emirates Integrated Telecommunications Company) Analysis Report

1. Investor Relations _ https://www.du.ae/about-us/investor-relations/disclosures-and-reports
2. What will Virgin Mobile’s entry mean for the UAE telecom market? - https://gulfbusiness.com/what-will-virgin-mobiles-entry-mean-for-the-uae-telecom-market/
3. How did the UAE become a successful media hub? - https://www.ameinfo.com/industry/media/uae-media-hub-success-robinsons
4. Du set to launch 5G in the UAE with ZTE's Axon Pro handset - https://www.totaltele.com/503156/Du-set-to-launch-5G-in-the-UAE-wipth-ZTEs-Axon-Pro-handset
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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DU (Emirates Integrated Telecommunications) SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2020). DU (Emirates Integrated Telecommunications) SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/du/ [Accessed 09 Jul, 2020].

In-text: (SWOT & PESTLE.com, 2020)

Copyrights and Disclaimer

DU SWOT and PESTLE analysis has been conducted by Anjali Ladwal and reviewed by senior analysts from Barakaat Consulting.

Copyright of DU SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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DU (Emirates Integrated Telecommunications) SWOT & PESTLE Analysis
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