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DuPont SWOT & PESTLE Analysis

ID : 52572553| Sep 2019| 15 pages

COMPANY PROFILE -DuPont

Business Sector :Chemicals

Operating Geography :USA, North America

About DuPont :

Dupont Company was founded in 1802 by Eleuthere Irenee Dupont. The company has its headquarters in Wilmington, Delaware, USA. The company is involved in making various chemical products like pharmaceuticals, synthetic fibers, industrial chemicals, building materials, petroleum-based lubricants and fuels, specialty and sterile packaging materials, agricultural chemicals and cosmetic ingredients. The company started off as a partnership and became incorporated in 1899. Dupont has R&D sites, manufacturing centers and offices in more than 70 countries. In June 2019, the main entity DowDupont company completed a demerger into 3 independent companies: Dow is a commodity chemical production company, Dupont is a specialty chemical production company and Corteva is dedicated to agricultural chemicals

DuPont Revenue :


US $85977 million (FY 2018) (38% YoY increase)
US $62484 million (FY 2017)
The above revenue figures are for the DowDupont merged entity prior to demerger in 2019.

Competitive Analysis of DuPont

SWOT
PESTLE
The SWOT analysis of DuPont is presented below:
Strengths
Weaknesses
1. Strong culture of innovation since inception
2. Diverse brand portfolio cutting across industries and product lines
3. Strong performance across key metrics compared to peers
4. Well positioned to benefit from global macro trends
1. History of controversies and trouble with the authorities
2. Dependency on debt capital markets for financing daily and long-term operations
Opportunities
Threats
1. Role of digitalization in innovation
2. Growth of specialty chemicals industry in emerging markets
3. Focus on innovative platforms in secular growth markets
1. Volatility of feedstock and energy costs
2. Process safety risks and compliance issues might affect the business
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Detailed SWOT Analysis of DuPont

 

Strength

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Weakness

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Opportunity

1. Role of digitalization in innovation: Digitalization is playing a major role in innovation in many industries, including chemicals. Digitalization is expected to increase revenues, enhance EBITDA margins by 9% and reduce costs. Many companies are already using mobility and IoT, whereas machine learning and blockchain are expected to be major disruptors in chemical industry. DuPont’s Advanced Materials division featured its stretchable electronic inks for wearable electronics at the 2017 Wearable Expo Japan. These products help in enabling digitalization of textiles. Companies like Holst Centre, GM Nameplate, MAS Holdings, FeetMe and Body+ featured their wearable products that used these electronic inks.

2. Growth of specialty chemicals industry in emerging markets: Specialty chemicals are a niche category of the chemicals industry, offering special polymers and chemicals having performance improvement capabilities. They have applications in many industries like retail, oil and gas, consumer goods, textile and printing. The specialty chemicals industry is poised to grow exponentially due to various factors like new applications increase in innovation, rising demand for safe chemicals, and concerns about the environment. North America used to be the largest market for specialty chemicals, but the rising demand for niche chemical products in emerging markets, especially Asia, has led to major chemical companies moving their manufacturing bases to these locations. The economic downturn has led to decreased growth in developed markets whereas Asian markets like China, Korea and India, as well as non-Asian emerging markets like Brazil are seeing high growth due to new growth opportunities through product customization, growing middle class population that demands improved crop quality, low cost of labor, supportive governments and efficient manufacturing capabilities. DuPont’s specialty division has also capitalized on this trend by focusing its strategy on emerging markets. For instance, in 2018, the company announced a plan to build a specialty materials manufacturing plant in East China.

3. Focus on innovative platforms in secular growth markets: 5G connectivity market is estimated to be worth $6 billion with a projected 50% CAGR. Dupont is well positioned to compete in this market due to its manufacture of unique highly engineered materials enabling faster connectivity, partnerships with major consumer electronics OEMs and years of experience of creating new industry performance standards. Micro biome health is estimated to be a $5 billion market with a projected 20% CAGR. Dupont is well positioned to compete in this market due to capabilities in microbial technology and health & nutrition, growing pipeline of new products and external partnerships to speed up implementation. Automotive electrification is estimated to be a $6 billion market with a projected 10% CAGR. Dupont is well positioned to compete in this market due to leadership in electronics auto infrastructure value chains, presence of portfolio targeting unmet needs like light weighting, safety, thermal management & connectivity, and AHEAD development capabilities comparable to industry partners.

Threat

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Major Competitors :

  • Monsanto
  • Dow Chemicals
  • BASF
  • Lyondell Basell Industries

Major Brands :

  • A Kevlar
  • Nomex
  • Corian
  • Tyvek
  • Sorona
  • Danisco
  • Great Stuff
  • Styrofoam
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DuPont SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2019). DuPont SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/dupont/ [Accessed 11 Dec, 2019].

In-text: (SWOT & PESTLE.com, 2019)

Copyrights and Disclaimer

DuPont SWOT and PESTLE analysis has been conducted by Nipunn V and reviewed by senior analysts from Barakaat Consulting.

Copyright of DuPont SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

DuPont SWOT & PESTLE Analysis
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