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Durr AG SWOT & PESTLE Analysis

ID : 521023653| Sep 2021| 18 pages

COMPANY PROFILE -Durr AG

Business Sector :Industrial Machinery

Operating Geography :Germany, Europe, Global

About Durr AG :

Dürr AG is a German holdings company which deals in mechanical products, engineering solutions and services required at various plants. The company caters to automobile manufacturers, pharmaceutical industries, aircraft industries, chemical industries etc. It is headquartered at Stuttgart, Germany. Dürr was founded by Paul Dürr as a metal shop for roof flashing in 1895, the company gradually evolved into a larger entity dealing with mechanical engineering. The company has approximately 120 units across 33 countries and operates through brands like Dürr, Schenck and HOMAG etc. It has a strong presence in North America, Western Europe and emerging markets like Asia. The group operates through five segments namely, Paint and Final Assembly Systems (PFS), Application Technology (APT), Clean Technology Systems (CTS), Measuring and Process Systems (MPS) and Woodworking Machinery and Systems (WMS). All segments are handled by Dürr AG which looks after central tasks like financing, controlling and accounting etc. As of 2021, the company has a total of 16,500 employees.

The company’s Unique Selling Proposition or its USP is its technological expertise in automation and digitalization. It helps the firm’s equipment, plants and services to attain maximum efficiency in production regardless of the industry. This has allowed the group to attain a leading position globally in its area of operation. Dürr was declared the winner of the Excellent Supplier of Intelligent Equipment Management Solutions for China's Automobile Industry award in 2021. It was also the awarded the German Innovation Award in 2020 for its EcoPaintJet robot painting system.

Durr AG Revenue :


Euro 3,325 million - FY ending 31st December 2020 (y-o-y growth -15.22%)
Euro 3,922 million - FY ending 31st December 2019

Competitive Analysis of Durr AG

SWOT
PESTLE
The SWOT analysis for Dürr AG is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Diversified equipment portfolio with focus on automation and production efficiency
2. Strong global market presence
3. Continuously increasing gross margin and EBIT despite pandemic
4. Merger and Acquisition (M&A) strategies with multiple leading businesses for strong project execution
1. Sales is vulnerable to fluctuation in exchange rate
2. Higher share in emerging market with supplier barriers and high turnovers
OpportunitiesThreats
1. Increased usage of automation in medical industry has led to higher demands
2. Rise in sustainable housing creates opportunity for more woodwork
3. Greater Electronic Vehicle (EV) productions increase EV plant machinery market
4. Stricter emission limits in China aid growth of Clean Technology System division
1. Semiconductor shortages could delay equipment deliveries to clients
2. High competition undercutting sales and prices
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Durr AG

Strength

1. Diversified equipment portfolio with focus on automation and production efficiency: Dürr AG has achieved maximum production efficiency in industrial machinery manufacturing. It reported Euro 3.3 billion sales in 2020, supported by a highly diversified portfolio. Three main contributors are the automotive production technology systems such as vehicle painting and general assembly that constitutes 51% of sales, the woodworking technology that constitutes 33% of the sales, and the environmental technology segment. Dürr has established shop-floor know-how to project execution knowledge which allows them to manage furniture production efficiently. Their diverse portfolio benefits from the latest trends like the growing popularity of EV vehicles and the increased focus on automation in industries. Expertise in digitization and automation allows Dürr to offer strong IT expertise. Its Adamos platform helps in IoT applications. The company also provides industry-leading clean technology systems for exhaust purification, sound insulation, and coating for battery systems.

2. Strong global market presence: Dürr AG has expanded its business operations globally with a strong position in Europe, America, and Asia. The American market constituted 27% of the firm’s total sales in 2020. This is followed by Europe which accounts for 23% and Germany accounts for 17%. The growing markets of Asia, Africa, and Australia account for 12% while the emerging mechanical and electronics market in China constitutes 21%. Dürr has local supply chains throughout its global operations. This vertical integration in each active region ensures uninterrupted business operations. Dürr is currently expanding in Southeast Asia, due to the rapid increase in automation in the electronics industry and robotics adoption.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • DXQ
  • SBS Ecoclean GmbH
  • iTAC Software AG
  • Dürr Ecoclean, Inc.
  • Mhitraa Engineering Equipment (P) Ltd.
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TABLE OF CONTENTS
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References used in Durr AG SWOT & PESTLE Analysis Report

1. Corporate Communications & Investor Relations, Dürr AG August 2021 - https://www.durr-group.com/fileadmin/durr-group.com/Investors/Downloads/Duerr-IR-presentation.pdf

2. INTERIM STATEMENT JANUARY 1 TO MARCH 31, 2021 - https://www.durr-group.com/fileadmin/durr-group.com/Investors/Downloads/Reports/2021/first-quarter/duerr-interim-statement-q1-2021-EN.pdf

3. Dürr Group at a glance - https://www.durr-group.com/fileadmin/durr-group.com/Investors/Downloads/duerr-at-a-glance-EN.pdf

4. How Automation in Healthcare is Boosting the Bottom Line - https://healthtechmagazine.net/article/2018/06/how-automation-can-translate-better-patient-care-and-boost-bottom-line

5. Annual Report 2020 - https://www.durr-group.com/fileadmin/durr-group.com/Investors/Downloads/Reports/2020/Annual-Report-2020-EN.pdf

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Dürr AG SWOT and PESTLE analysis has been conducted by Rakesh Shewale and reviewed by senior analysts from Barakaat Consulting.

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