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E.ON SE SWOT and PESTLE Analysis

ID : 52933553| Feb 2023| 18 pages

COMPANY PROFILE -E.ON SE

Business Sector :Electric Utility

Operating Geography :Germany, Europe, Global

About E.ON SE :

E.ON SE is a European electric utility company headquartered in Essen, Germany. It operates one of the world's largest investor-owned electric utility service providers. The company has offices in over 30 countries and has over 33 million customers. In 2000, E.ON was formed due to the partnership of VEBA and VIAG. It became the first of the 'big six' UK power companies to convert all of its British electricity customers completely to renewable electricity in 2019. The company leverages the talent of over 78,900 employees as of early 2021. E.ON is assembled into three business areas which are customers solutions, energy network and renewables. E. ON also operates nuclear power plant and it is also a vital wind energy player across multiple countries. E. ON Digital Technology provides IT services to the energy company E.ON. The company is the official energy partner of the Football League and sponsor FA Women's Cup and the FA Youth Cup. In 2020, the company issued a Green-Bond to invest in its sustainability initiatives in reducing its carbon energy. The company has achieved a high level of customer satisfaction and good brand equity among the potential customers.
E.ON company's Unique Selling Proposition or USP lies in being one of Europe's largest operator of power and gas distribution network and a leader in network efficiency. The company aims to help its customers to save money, use less energy, recycle it and emit less carbon-dioxide. E.ON aims to supply its customers with energy solutions for the energy world of today and tomorrow.

E.ON SE Revenue :


€ 60.9 billion – FY ending 31st December 2020 (Growth 48%)
€ 41.5 billion – FY ending 31st December 2019 (Growth 37.88%)
€ 30.1 billion – FY ending 31st December 2018

Competitive Analysis of E.ON SE

SWOT
PESTLE

The SWOT analysis for E.ON SE is presented below in a matrix followed by the detailed analysis report

StrengthsWeaknesses
1. Several collaborations to turn wasted energy into consumable energy.
2. Strong capital position and brand value.
3. Renewable energy generation increased through acquisitions.
4. Wide range of products and services for all kind of consumers
5. Energy network investments driving growth
1. Business dependent on seasonal demands which may cause fluctuations in sales
OpportunitiesThreats
1. Growing demand of distributed generation in European countries.
2. Nuclear Energy needs planned investment and infrastructure
1. Rapid changes in technology and consumer behavior
2. Fluctuating energy policy and regulatory environment
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Detailed SWOT Analysis of E.ON SE

Strength

1. Several collaborations to turn wasted energy into consumable energy: E.ON SE has been partnering with different firms offering them various kinds of solutions to reduce carbon emission. E.ON SE has partnered with Marks & Spencer, one of the leading retail outlets in Europe to help them reduce energy usage. A detailed analysis was carried out across 550 stores in UK and then decisions were taken to replace lightings, install HVAC and sub metering connections. This art of energy management helped Marks & Spencer to reduce energy usage by 34% thus meeting their sustainability goal. Similarly, E.ON has also partnered with Binero Group AB, Radisson Blu, ACC Liverpool, Pilkington Automotive, etc. and has helped achieving sustainability through consuming wasted energy.

The remaining section under "Strength"is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Growing demand of distributed generation in European countries: Distributed generation is small scale generation of power through renewable sources like wind, solar, geothermal etc. Demand for distributed generation has been increasing leading to increase in demand of renewable energy. 500TWh volume of renewable electricity demand has already surpassed. There has been a rapid increase in demand of distributed generation from residential, industrial and commercial sectors with help of solar panels, small wind turbines, biomass combustion etc. Average prices for GO was €1.30/MWh and average price of hydro GO was €2.29/MWh. The market for distributed generation is poised to grow in billions by 2025 and this is a great opportunity for E.ON to catch on.

The remaining section under "Opportunity"is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • E. ON UK
  • E. ON Germany
  • E. ON Czech Republic
  • E. ON Hungary
  • E. ON Italy
  • E. ON Romania
  • E. ON Sweden
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References used in E.ON SE SWOT & PESTLE Analysis Report

1. Annual Report 2019 - https://www.eon.com/content/dam/eon/eon-com/investors/annual-report/GB19_US_final.pdf
2. Quarterly statement January - March 2021- https://www.eon.com/en/investor-relations.html
3. 2020 Sustainability Report - file:///C:/Users/saeed/Downloads/EON_2020_Sustainability_Report.pdf
4. E.ON Home - familiar with efficiency - https://www.eon.com/en/private-customers/home-energy-management.html
5. Demand for Renewable Electricity Surpasses 500 TWh in Europe - https://www.tdworld.com/renewables/article/20972174/demand-for-renewable-electricity-surpasses-500-twh-in-europe
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2025)

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E.ON SE SWOT and PESTLE Analysis has been conducted by Akshay Mohan and reviewed by senior analysts from Barakaat Consulting.

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