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Eastman Chemical SWOT and PESTLE Analysis

ID : 52454853| Nov 2018| 15 pages

COMPANY PROFILE -Eastman Chemical

Business Sector :Manufacturing, Chemical Industry

Operating Geography :United States, North America, Global

About Eastman Chemical :

Eastman is a global advanced materials and specialty additives company that produces a broad range of products found in items people use every day. Founded in 1920 by George Eastmanin headquaters at Kingsport, Tennessee, USA.It spun-off from Eastman Kodan in 1994 and became a publicly traded company. It has around 14,500 employees in more than 100 countries as of January 2018

Eastman Chemical Revenue :

$9,549 million (FY ended 31st Decemeber 2017)
$9,008 million (FY ended 31st Decemeber 2016)

Competitive Analysis of Eastman Chemical

The SWOT/TOWS Analysis for Eastman Chemicals is presented below:
1. Strong financial growth and strategies
2. Strong technological advantage in diverse market
3. Diversifying product portfolio and market regions
4. Strategic advantage in its fibre segment
1. Too much dependence on few customers
1. Potential in Evolving Market
2. Growing market demand
1. Manufacturing locations vulnerable to natural calamities
2. Challenging market conditions
3. Unpredictable Global Market Environment
4. Strong competition in chemicals segment
5. Coping with increasing cyber terrorism
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Detailed SWOT Analysis of Eastman Chemical


1. Strong financial growth and strategies: Eastman has recorded a revenue growth of 10.37% year on year and has generated huge sum of free cash flow which they has utilized to increase their manufacturing capacity in order to build speciality product and capabilitie in the growth market. Its EPS grew by 13% and two of its segment delivered greater than 7% volume growth resulted in consistent earning and strong cash flow. It generated over $300 million of new business revenue and returned around $650 million in stock repurchase and dividends. Eastman has timed and again stood ethical and was recognised as most ethical company in 2017 by Forbes.

2. Strong technological advantage in diverse market: Eastman has been capitalizing on the diverse portfolio with its unique speciality businesses. They have the advantage of their significant scale and deep integration which provide sustainable growth and Eastman has been leveraging it to enter the new market. It has been improving their product mix, emphasizing on speciality business through their technological capabilities have helped Eastman to penetrate into niche markets. Its development of an innovative product such as Saflex VIEW ST, Eastman Impera and Eastman Naia cellulosic yarn and Avra performance fibers through in-house development and various mergers has helped Eastman to diversify in the market.

3. Diversifying Product Portfolio and Market Regions: Growth in residential construction: Eastman strategies to sell its diverse product to different market and geographies. It aims to work directly with the customer and get them to engage by breaking down of customer need and ensure that it meets the needs of their present customer and creates a niche market for its product portfolio. It has been involved in the number of acquisition which is additive to its existing product and results in increased earnings. Eastman majority sales of 44% come from North America. It has been improving its presence in Asia and Europe which accounts for 24% and 27% of its total revenue respectively. By end-use market, about 20% of its revenue is from transportation, 17% from consumable, 14% from building and construction, 11% from Industrial Chemical and Processing, 7% from fiber and rest from Food, Agriculture, Personal Care, Health, Energy, Electronics and other portfolios.

4. Strategic Advantage in its Fibre Segment: Eastman has a strong base of the customer in its fibre segment and using its knowledge in the industry, have been assisting their customer to maximize the efficiency and inturn develop a strong long-term relation which has benefitted them in repeating sales. Also, there were a limited number of competitors and a significant entry barrier like the high capital cost for the manufacturing infrastructure in the fibre segment, all these contributed to its significant profitability.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.

Key Business Segments / Diversification :

Eastman Chemical
Additives & Functional Products (AFP) Chemical Intermediates (CI)
Fibers Advanced Materials (AM)

Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :

Open Table Preview
Business Segment
Objective/Synergy Achieved
Commonwealth Laminating & CoatingSpecialty films2014Acquisition The acquisition will strengthen Eastman’s performance films global offerings for solar control window film and protective film applications
Taminco CorporationSpecialty chemical2014AcquisitionThe acquisition will help esatman leverage Taminco’s complementary technologies, strong technology platforms and business capabilities.
Knowlton TechnologiesMicrofiber manufacturing2014Acquisition The acquisition to help Eastman in bringing complementary capabilities with its nonwovens-producing business and accelerate the innovation cycle for microfibers.
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
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Check Out Analysis of Other Relevant Companies

References used in Eastman Chemical Analysis Report

1. Eastman Chemical Investor Presentation 2018 -
2. Eastman Chemical Annual Report 2017 -
3. How Eastman Chemical Organizes to Gain Value from Big Data Analytics:

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Eastman Chemicals SWOT and PESTLE analysis has been conducted by Vansh Parikh and reviewed by senior analysts from Barakaat Consulting.

Copyright of Eastman Chemicals SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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