COMPANY PROFILE -eBay
Business Sector :E-Commerce, Online Marketplace
Operating Geography :United States, North America, Global
About eBay :
Ebay Inc., a global commerce leader, was formed in 1995 and was incorporated in California in 1996. Later in 1998 the company was reincorporated in Delaware and completed its initial public offering of its common stock. Through its platform the company connects millions of buyers and sellers in over 190 markets across the globe. The eBay website is a place where online auctions are held and people buy and sell a wide range of goods and services. The company strengthens its position in the market by offering services such as “eBay Money Back Guarantee”, “Best Price Guarantee”, “Authenticity Guarantee”, and “Certified Refurbished”. By the end of 2020, eBay employed around 12,700 people globally. As of October 2021, the company has approximately 1.5 billion live listings, 154 million active buyers, and 19 million sellers worldwide. It ranks #276 in Fortune 500 ranking in 2021. In 2021, eBay collaborated with bidadoo, a leading online remarketing and auction company of equipment, trucks and capital assets. The unique capability of eBay and the experience of bidaboo will enable the companies to combine their platform and expand their global reach.
EBay is best known for its auctions and consumer to consumer sales. EBay’s purpose is to, “To empower people and create economic opportunity for all.”
eBay Revenue :
US $10,271 million – FY ending Dec 31st 2020
US $8,636 million – FY ending Dec 31st 2019
Ownership / Major shareholders :
Pierre Omidyar, Devin Wenig, John Donahoe, Michael Jacobson (major shareholders as of 2019)
Competitive Analysis of eBay
The SWOT analysis of eBay is presented below:
| Strengths | Weaknesses |
1. Strong brand positioning and value
2. Leading in innovation and technology
3. Strong e-commerce platform supported with robust infrastructure | 1. Perceived largely as an “auction site”
2. Presence of large number of sellers with counterfeit products
3. A2C2 prohibiting the sale of airbags |
| Opportunities | Threats |
1. Popularity of e-commerce trading
2. Expanding in emerging markets like China and India
3. Inorganic growth through acquisitions and diversification | 1. Global competitors like Amazon, Alibaba
2. Easily replicable business model
3. Drop in GMV and active users as shoppers return to in-store buying |
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Detailed SWOT Analysis of eBay
Strength
1. Strong brand positioning and value: eBay’s strong brand positioning contributes it for being the major player in auctioning, ticket exchange services and classifieds over the internet. If people need to sell something online, the first platform they go to is eBay. It is because of this trust in customers that eBay has a strong brand image, hence making it a major competitor of Amazon. It also has a strong bargaining power with the huge market share of online stores. The company has also ranked in the Fortune 500 list for over 15 consecutive years with a rank of #276 in 2021.
2. Leading in innovation and technology: Digital technology has become imminent in the e-commerce platform. Being a global leader in auction marketplace, it requires handling and management of large amounts of data. For that, it uses advanced technology infrastructure to simplify this complexity. To make the lives of buyers and sellers easier, it has introduced an intuitive user interface with secure network to help the users transact over internet. This has helped eBay increase its efficiency and scalability and will allow it to use technologies such as Kubernetes, Envoy Proxy, MongoDB and Apache Kafka. EBay has also built an in-house Artificial Intelligence (AI) engine using new technologies which will help it to offer new products and enhance its customer experience, thus further strengthening its e-commerce platform. Implementation of AI, voice and image technology, augmented reality and distributed commerce in its products and services which will also help eBay to further strengthen its competitive advantage.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE/PESTEL analysis of eBay is presented below:
| Political | Economical |
1. Bureaucracy and red tapism in some emerging markets may hinder growth
2. Increase in trade protectionism measures | 1. Exposed to fluctuations in foreign currency exchange rates
2. Increased international shipping cost |
| Social | Technological |
1. Online marketplaces increasingly becoming focused and localized
2. Launch of campaigns to encourage and empower sellers in emerging countries such as India
3. Encouraging women to lead start-ups in e-commerce | 1. Artificial intelligence and other emerging technologies to improve trust in e-commerce
2. Mobile shoppers surpassing those using desktop |
| Legal | Environmental |
1. Increasing e-commerce regulations may lead to litigations
2. Data privacy and regulations such as GDPR | 1. Increasing trend of business sustainability
2. Focus on increase in reusability in line with eBay’s Circular commerce model |
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Detailed Pestle Analysis of eBay
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
1. Artificial intelligence and other emerging technologies to improve trust in e-commerce: e-Commerce platforms will provide real-time feedback based upon artificial intelligence and machine learning. This will assist in improving trust on a marketplace. An example would be CashShield that makes use of passive biometrics, machine learning and analytics capabilities to detect frauds without human intervention. Online marketplaces can plan on using this freely in the near future as this technology is becoming increasingly affordable as well as widely available. Blockchain, another emerging technology, currently being used for P2P network of payment will also help online marketplaces in developing greater transparency and trust. eBay since 2016 has invested significantly in machine learning infrastructure and data analytics and the company announced in 2018 that it plans to use AI technologies such as computer vision, natural language understanding and machine learning, to deliver new customer experiences across the eBay platform. During an auction in October 2021, eBay tested a new technology that allowed consumers to get a 3D view of the product. It tested this technology on one of the most important sneakers in the industry: The Jordan 1 player sample prototype. The auction which was live on eBay’s site enabled the buyers to view the shoes from every angle and see the entire surface of the shoes.
The remaining section under "Technology" is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
Major Brands :
- eBay
- Marketplace
- StubHub
- eBay Classifieds
- mobile.de
- Kijiji
- Gumtree
- Marktplaats
- eBay Kleinanzeigen
Key Business Segments / Diversification :
eBay
Online Marketplace Ticketing Hub Classifieds
Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :
Open Table Preview
| Name | Business Segment | Year | Type | Objective/Synergy Achieved |
| Terapeak | Data analytics | 2017 | Acquisition | With the acquisition, eBay will be able to leverage Terapeak’s Tools and Insights to help sellers better manage and grow their businesses on eBay |
| Corrigon | Image recognition | 2016 | Acquisition | eBay will use Corrigon's image recognition technology to enhance the eBay shopping experience |
| SalesPredict | Advanced analytics | 2016 | Acquisition | The acquistion of SalesPredict will help in eBay’s artificial intelligence, machine learning and data science areas and strengthen eBay’s structured data efforts. |
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
On purchase the eBay SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 4 hours might be caused.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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References used in eBay SWOT & PESTLE Analysis Report
1. 2020 Annual Report - https://ebay.q4cdn.com/610426115/files/doc_financials/2020/ar/2020-Annual-Report.pdf
2. eBay Impact 2020 Report - https://static.ebayinc.com/assets/Uploads/Documents/eBay-Impact-2020-Report.pdf
3. A2C2 calls on eBay to halt the sale of airbags on its site - Repairer Driven NewsRepairer Driven News - https://www.repairerdrivennews.com/2021/10/11/a2c2-calls-on-ebay-to-halt-the-sale-of-airbags-on-its-site/
4. Today in Retail: eBay Sheds More Shoppers | PYMNTS.com - https://www.pymnts.com/news/retail/2021/today-in-retail-ebay-sheds-shoppers-consumers-plan-digital-holiday-buying/
5. eBay Raises Shipping for Items Going to Australia, New Zealand – EcommerceBytes - https://www.ecommercebytes.com/2021/10/29/ebay-raises-shipping-for-items-going-to-australia-new-zealand/
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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