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eBay SWOT & PESTLE Analysis

ID : 52488553| Nov 2018| 15 pages

COMPANY PROFILE -eBay

Business Sector :E-Commerce, Online Marketplace

Operating Geography :United States, North America, Global

About eBay :

eBay.Inc is an American multinational e-commerce Marketplace founded in 1995 by Pierre Omidyar, headquartered in San Jose, California. It us a global leader in online auction market, with Marketplace and Stub Hub as major subsidiaries. Businesses and individuals can use the Bill Me Later feature or even PaypPal for payments in order to securely send or receive online payments. eBay’s strategy is “Delivering the best choice, the most relevance and the most powerful selling platform.” eBay has an employee base of around 14,000 as of 2018.

eBay Revenue :


US $9.567 billion – FY ended Dec 31st , 2017 – (year-on-year growth of 7%)
US $8.979 billion – FY ended Dec 31st , 2016

Ownership / Major shareholders :

Vanguard Group Inc, BlackRock Inc, Pierre Omidyar, (major shareholders as of 2018)

Competitive Analysis of eBay

SWOT
PESTLE
The SWOT analysis of eBay is presented below:
Strengths
Weaknesses
1. Strong brand positioning and value
2. Leading in innovation and technology
3. Strong e-commerce platform supported with robust infrastructure
4. Growth and expansion of StubHub
1. Perceived largely as an “auction site”
2. Presence of large number of sellers with counterfeit products
Opportunities
Threats
1. Popularity of e-commerce trading
2. Expanding in emerging markets like China and India
3. Inorganic growth through acquisitions and diversification
1. Global competitors like Amazon, Alibaba
2. Easily replicable business model
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Detailed SWOT Analysis of eBay

 

Strength

1. Strong brand positioning and value: eBay’s strong brand positioning contributes it for being the major player in auctioning, ticket exchange services and classifieds over the internet. If people need to sell something online, the first platform they go to is eBay. It is because of this trust in customers that eBay has a strong brand image, hence making it a major competitor of Amazon. It also has a strong bargaining power with the huge market share of online stores. The company has also ranked in the Fortune 500 list for the last 13 consecutive years with a rank of #309 in 2017.

2. Leading in innovation and technology: Digital technology has become imminent in the e-commerce platform. Being a global leader in auction marketplace, it requires handling and management of large amounts of data. For that, it uses advanced technology infrastructure to simplify this complexity. To make the lives of buyers and sellers easier, it has introduced an intuitive user interface with secure network to help the users transact over internet. This has helped eBay increase its efficiency and scalability and will allow it to use technologies such as Kubernetes, Envoy Proxy, MongoDB and Apache Kafka. Ebay has also built an in-house Artificial Intelligence (AI) engine using new technologies which will help it to offer new products and enhance its customer experience, thus further strengthening its e-commerce platform. Implementation of AI, voice and image technology, augmented reality and distributed commerce in its products and services which will also help eBay to further strengthen its competitive advantage.

3. Strong e-commerce platform supported with robust infrastructure: Being a very strong e-commerce platform, it has a well-connected and robust network of buyers and sellers from around the globe, henceforth leading to a Gross Merchandise Volume of $88.4 billion (2017), of which 59% was generated outside United States. Gross Merchandise Volume (“GMV”) as defined by Ebay is the total value of successfully closed transactions on its Marketplace and StubHub platforms. By the mid of 2018, it had around 175 million active users and more than 1.1 billion listings globally. The company is also completed its platform infrastructure revamp process 2018 which included building its custom-designed servers. Having such an advanced global infrastructure might play a significant role in penetrating markets of new products.

4. Growth and expansion of StubHub: StubHub owned by eBay is the world’s largest ticket marketplace as of 2018. It not only reconceived the ticket market place through its innovations since 2000, but has made it a single stop for customers of over 40 countries allowing them to buy tickets for more than 10 million live sports, music and theatre events. Moreover, after acquiring Ticketbis in 2016, I has managed to add a further 40 locations to its profile. It is now one of the major revenue growth drivers for eBay. StubHub revenues have grown at a faster pace than eBay’s core marketplaces revenues and its GMV has increased at a CAGR of almost 17% from 2014 through 2016. StubHub has over 200 partners including major leagues like MLB, NBA, NHL, MLS and NCAA.

Weakness

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Opportunity

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Threat

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Major Competitors :

Major Brands :

  • eBay
  • Marketplace
  • StubHub
  • eBay Classifieds
  • mobile.de
  • Kijiji
  • Gumtree
  • Marktplaats
  • eBay Kleinanzeigen

Key Business Segments / Diversification :

eBay
Online Marketplace Ticketing Hub Classifieds

Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :

Name
Business Segment
Year
Type
Objective/Synergy Achieved
TerapeakData analytics2017AcquisitionWith the acquisition, eBay will be able to leverage Terapeak’s Tools and Insights to help sellers better manage and grow their businesses on eBay
CorrigonImage recognition 2016AcquisitioneBay will use Corrigon's image recognition technology to enhance the eBay shopping experience
SalesPredictAdvanced analytics2016AcquisitionThe acquistion of SalesPredict will help in eBay’s artificial intelligence, machine learning and data science areas and strengthen eBay’s structured data efforts.
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in eBay Analysis Report

1. eBay Builds Own Servers, Intends to Open Source : https://www.ebayinc.com/stories/news/ebay-builds-own-servers-intends-to-open-source/

2. eBay Annual Report 2017: https://ebay.q4cdn.com/610426115/files/doc_financials/2017_eBay_AnnualReport.pdf

3. eBay acquisitions news: https://www.ebayinc.com/stories/news

4. China e-commerce market forecast to reach $1.8tn in 2022: https://www.thedrum.com/news/2018/08/20/china-e-commerce-market-forecast-reach-18tn-2022

5. Amazon’s share of the US e-commerce market is now 49%, or 5% of all retail spend: https://techcrunch.com/2018/07/13/amazons-share-of-the-us-e-commerce-market-is-now-49-or-5-of-all-retail-spend/

Copyrights and Disclaimer

eBay SWOT and PESTLE analysis has been conducted by Jayati Garg and reviewed by senior analysts from Barakaat Consulting.

Copyright of eBay SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

eBay SWOT & PESTLE Analysis
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