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Edenred SWOT and PESTLE Analysis

ID : 52730853| Feb 2023| 12 pages

COMPANY PROFILE -Edenred

Business Sector :Hospitality Services

Operating Geography :France, Europe, Global

About Edenred :

Edenred is a French company specialized in prepaid corporate services. The Group is independent since 2010 following the split of Accor. Formerly known as Accor Services, Edenred is the inventor of Ticket Restaurant Program created in 1962. The company offers specific-purpose payment solutions for food (meal vouchers), fleet and mobility (fuel cards, commuter vouchers), incentives (gift vouchers, employee engagement platforms) and corporate payments (virtual cards). As of 2020, it has more than 10,000 employees. Edenred has a balanced presence in 46 countries. The company works hand in hand with leading players in technology by developing payment solutions with Apple Pay, Google Pay, Samsung Pay or its own solution. 19 Edenred countries offer a mobile payment solution and around 25 million transactions by smart phone took place in 2019. The Group also digitalized millions of paper vouchers in record time in Taiwan by developing the Ticket Xpress e-vouchers, accepted by more than 10,000 merchants.

Edenred’s mission and vision statement reads, “Making life easier for employees and improving the efficiency of organisations on a daily basis. Edenred’s USP or unique selling proposition lies in being #1 worldwide in employee benefits with 30% market share and connecting to 50 million employees.

Edenred Revenue :


EUR 1,626 million – FY ending 31st December 2019 (y-o-y increase of 18%)
EUR 1,378 million – FY ending 31st December 2018

Competitive Analysis of Edenred

SWOT
PESTLE
The SWOT analysis for Edenred is presented below in a table followed by the detailed analysis report.
StrengthsWeaknesses
1. Multi-local presence in a win-win ecosystem
2. Profitable and sustainable business model with a unique digital platform
3. Well-balanced capital structure in terms of debt profile
4. Robust cash flow generation		1. Fined by French Antitrust Authorities for adopting anticompetition practices
2. Involved in controversy over being underprepared for UK government school meal contract
OpportunitiesThreats
1. Investment in the digitization of the global platforms
2. Penetration into different markets by aggressive integrations and acquisitions
3. Further expansion in UAE payroll market
4. Continuous investment in employee engagement platforms
5. Collaboration with governments for moving to a more formalized economy
 1. Cybersecurity issues like malware infection in 2019
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Detailed SWOT Analysis of Edenred

Strength

1. Multi-local presence in a win-win ecosystem: Having an employee base of 8,500 employees across 46 countries, Edenred has established itself as an international leader with a multi-local presence. The company has positioned itself at the heart of a win-win ecosystem where it caters to the needs of 830,000 corporate clients, 1.7 million partner merchants and 47 million employee users as of 2019. Moreover, Edenred deals with 2.5 billion transactions with the help of various payment technologies worth about 28.1 billion pounds of business volume. In a value chain starting with management and sale, service distribution to service usage and request reimbursement, the company strives to provide attractive performance, revenue, loyalty, purchasing power and simplicity to the stakeholders involved throughout the chain.

2. Profitable and sustainable business model with a unique digital platform: Edenred strives to power its business model with the help of a platform with unique features including B2B2C go-to-market model, inefficiencies solving power of four user groups and operations through a specific-purpose wallet. By providing a services and payments platform to the people at work, the company extends its service to approximately 50 million users and 2 million partner merchants. It enables both public and private regulations by fulfilling both the general purpose of the platform, that is, a universal payment method as well as a specific purpose solutions including open to public digital meal voucher, and the private ones, including fuel solutions and accounts payable. Moreover, this platform helps in generating earmarking funds towards specific merchant verticals by acting as a key traffic generator for the merchants and bringing in monetization power for Edenred.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • FleetCor
  • Grass Roots
  • EVO Payments International
  • PayPal
  • Blackhawk
  • i3 Verticals
  • Sodexo
  • WEX
  • Loyalty Bay
  • Applicam
  • Novadoo
  • Transit Center

Major Brands :

  • Edenred
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References used in Edenred SWOT & PESTLE Analysis Report

1. Edenred India Facilitating Easier Processes to Accelerate KYC - https://www.outlookindia.com/newsscroll/edenred-india-facilitating-easier-processes-to-accelerate-kyc/1270264
2. Investor Presentation June 2019 - https://www.edenred.com/sites/default/files/pdf/2019_06_-_edenred_investors_presentation.pdf
3. Government awarded school meal voucher contract without tender - https://www.theguardian.com/society/2020/may/07/government-gave-national-pupils-food-voucher-contract-to-small-company
4. Edenred announces malware infection - https://www.globenewswire.com/news-release/2019/11/22/1951181/0/en/Edenred-announces-malware-infection.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2024). Edenred SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/edenred/ [Accessed 18 Apr, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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