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Eicher Motors SWOT & PESTLE Analysis

ID : 521242853| Jun 2022| 21 pages

COMPANY PROFILE -Eicher Motors

Business Sector :Automotive industry

Operating Geography :India, Asia, Global

About Eicher Motors :

Eicher Motors Limited, located in New Delhi, is an Indian multinational automotive firm that produces motorbikes and commercial vehicles. Royal Enfield, a middleweight motorcycle manufacturer, is owned by Eicher. Goodearth Company was founded in 1948 to distribute and service imported tractors. Eicher Tractor Corporation of India Private Ltd was founded in 1959 in collaboration with the Eicher Tractor Company, a German tractor manufacturer. Trucks, buses, motorcycles, automotive gears, and components are all part of the Eicher Group's diverse commercial interests, which include design, development, manufacture, and local and international marketing. Management consulting services, specialised engineering, maps and travel guides are all possible growth avenues for Eicher. With advanced development facilities in Leicestershire, UK, and China, the company operates in India and over 60 countries around the world. In India and other developing countries, it has a joint venture with Sweden's AB Volvo-Volvo Eicher Commercial Vehicles. The company is also listed on the BSE and NSE, and since 2016, it has been a component of the NSE's benchmark Nifty 50 Index. In May, 2022, Eicher announced the launch of the Eicher Prima G3 Series, a new line of premium tractors aimed at farmers looking for both style and substance.

Eicher Motors Limited's USP is that it is a major automotive company with a strong cash-generating ability from core business - Improving Cash Flow from Operations for the past two years with the Zero Promoter Pledge. The mission statement of Eicher Motors reads, "VECV aims to continuously improve transportation efficiency in India and developing markets, thereby reducing logistics costs for goods and people – leading to higher enablement of specialization in manufacturing, agriculture and services, thereby increasing the nation's economic activity and productivity".

Eicher Motors Revenue :


INR 8661.56 Crores - FY ending 31st March 2021 (y-o-y growth -4.54%)
INR 9073.55 Crores- FY ending 31st March 2020

Competitive Analysis of Eicher Motors

SWOT
PESTLE
The SWOT analysis for Eicher Motors is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Eicher Motors Ltd is a zero-debt company
2. Wide presence of Royal Enfield in 1750 Indian cities having around 2,000 stores.
3. Increasing exports and market share globally. No. 2 in CV exports
4. World class manufacturing facilities
1. Falling profit after tax and revenue since the last two years
2. High dependency on 350 cc segment in the motorcycle portfolio
OpportunitiesThreats
1. Huge potential to increase its presence across the Indian states
2. Potential to increase exports in the mid-size segment (250-750 cc)
3. To increase vehicle aftersales and accessories for motorcycles
1. Fall of domestic sales across commercial vehicles and motorcycles
2. Decrease in production due to semiconductor chip shortage and pandemic
3. Increasing competition globally across all the products
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Eicher Motors

Strength

1. Eicher Motors Ltd is a zero-debt company: Eicher Motors Ltd has maintained its position as a low debt company since the past many years. This is the primary strength of the company as the company does not have to pay any interests from the revenue or profit earned. The company is at a strong position in terms of debt and does not pose any threat to the shareholders. The non-current loans of the company in the financial year 2019-2020 was around 0.38 crores. The current loans were around 1.14 crores which is very low. Other financial liabilities of the company stood at around 0.01 Crores which is insignificant for such a big company. The company has a very low debt-equity ratio and this puts the company in a strong position. The company does not have to sell any of its assets or dilute its equity to repay loans.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Huge potential to increase its presence across Indian states: If we look at the market share of Royal Enfield in Indian markets in the above 125 cc+ motorcycles then we can divide the market into 4 categories. After looking closely, we find that the states in which Royal Enfield has less than 26% market share are Andhra Pradesh, Odisha, Telangana, North East states, West Bengal, Karnataka, Maharashtra and Tamil Nadu. These are the major Indian states and there is a huge business potential in these regions. Major Indian cities like Bangalore, Kolkata, Chennai, Hyderabad, Bhubaneswar etc., are present in these states. These states are categorized into high potential and low penetration categories. This shows that Royal Enfield has a large domestic market to capture. If we look at the high potential and high penetration states then we can find that only a limited number of major states have been captured by Royal Enfield. This shows the huge opportunity for the company to capture new markets.

The remaining section under "Opportunities" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Royal Enfield
  • Skyline
  • Starline
  • Eicher pro LMD trucks
SWOT & PESTLE (combined)
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References used in Eicher Motors SWOT & PESTLE Analysis Report

1. Investors Presentation - https://www.eicher.in/uploads/1622130564_eicher-investors-presentation-Q4FY21.pdf
2. Bajaj Twinner Trademark Filed – New Pulsar 500cc Twin Cylinder ? - https://www.rushlane.com/bajaj-twinner-trademark-filed-new-pulsar-500cc-twin-cylinder-12423810.html
3. As prices rise across supply chains, will inflation come for you too? - https://auto.economictimes.indiatimes.com/news/industry/as-prices-rise-across-supply-chains-will-inflation-come-for-you-too/81888077
4. Two-wheeler sales continue to decline - https://www.financialexpress.com/auto/bike-news/two-wheeler-sales-continue-to-decline/2398574/
5. Royal Enfield electric bike launch on track: Here’s what it could be like! - https://www.financialexpress.com/auto/electric-vehicles/royal-enfield-electric-bike-india-launch-details-pics-images-range-top-speed/2059598/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2022). Eicher Motors SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/eicher-motors/ [Accessed 30 Jun, 2022].

In-text: (SWOT & PESTLE.com, 2022)

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Eicher Motors SWOT and PESTLE analysis has been conducted by Sushil Kumar Panda and reviewed by senior analysts from Barakaat Consulting.

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