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El Puerto de Liverpool S.A. de C.V. SWOT and PESTLE Analysis

ID : 521441053| Feb 2023| 21 pages

COMPANY PROFILE -El Puerto de Liverpool S.A. de C.V.

Business Sector :Retail

Operating Geography :Mexico, Latin America, Global

About El Puerto de Liverpool S.A. de C.V. :

El Puerto de Liverpool S.A. de C.V., or as its popularly known as Liverpool, is the operator of the largest chain of retail stores in Mexico. All the stores range from serving mid to high end customers, and have more than 250 stores in various locations under different brand names, which include 136 under Liverpool, 131 under Suburbia, and 27 other shopping centres like Perisur and Galerias Monterrey. It was founded in 1847 by Jean Baptiste Ebrard, who imported clothes from Liverpool, England, which gave birth to the company name. As of 2023, it is headquartered in Santa Fe, Mexico, with more than 72,000 employees and 4.5 billion dollars in revenue. Liverpool is selling various products ranging from clothes, cosmetics, electronics, furniture, white line products, shoes, jewellery, perfumes, sports equipment and special foods. Some of the locations of their stores include Ecatepec, Coacalco, Colonia del Valle, historic center of Mexico City, Polanco, etc. It featured on rank#184 by Forbes in Mexico’s Best Employers List of 2023.

The mission statement of Liverpool states that “we serve our customers everywhere, every day, every time”. The vision statement states “to be the most attractive option in service, assortment and value.”

El Puerto de Liverpool S.A. de C.V. Revenue :


Mex$ 135.53 B - FY ending 31st March 2021 (y-o-y growth 11.39%)
Mex$ 150.97 B - FY ending 31st March 2020

Competitive Analysis of El Puerto de Liverpool S.A. de C.V.

SWOT
PESTLE
The SWOT analysis for El Puerto de Liverpool, S.A.B. de C.V. is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Biggest department store chain in Mexico.
2. Dominant market position in Spain
3. Comprises of Boasting Brands
4. Diversified business segment with strong foothold in retail
5. Integrated business model with strong synergy potential.
1. Five-year net income decline rate was 8.7%
OpportunitiesThreats
1. Positive recovery of fashion retail and the food segment
2. Mexico has the leading retail industry in all Latin America
3. Attractive macroeconomic and retail sector fundamentals in Mexico for continued growth
4. Digital operations added to the omnichannel nature
1. Highly competitive and fragmented landscape
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Detailed SWOT Analysis of El Puerto de Liverpool S.A. de C.V.

Strength

1. Biggest department store chain in Mexico: Liverpool Port Company S.A. De C.V., also referred to as "Liverpool," is the largest network of department stores in Mexico. El Puerto de Liverpool is a conglomerate mostly made up of department stores, with financial holdings in shopping centres and its own line of consumer credit. The mid- to high-end retailer runs 27 shopping centres, 136 stores under the Liverpool name, and another 131 stores under the "Suburbia" label. The main Liverpool store is located in Mexico City's historic district. The shop chain, which boasts names like Estée Lauder, Ralph Lauren, and HUGO Boss, employs 35,000 people and generates billion-dollar earnings.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

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Threat

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Major Competitors :

  • Grupo Sanborns
  • Grupo Palacio de Hierro
  • Central Retail Corporation
  • Falabella
  • La Comer S.A.B. de C.V.
  • Hierro S.A.B. de C.V.
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References used in El Puerto de Liverpool S.A. de C.V. SWOT & PESTLE Analysis Report

1. Shoppers in Mexico pop into 'Liverpool' for latest fashions - https://www.liverpoolecho.co.uk/news/liverpool-news/shoppers-mexico-pop-liverpool-latest-24554401
2. Investors Presentation - https://www.elpuertodeliverpool.mx/docs/presentaciones/Corporate-Presentation-Liverpool-2Q22.pdf
3. Regulatory barriers to entry or expansion in the modern retail channel in Mexico - https://www.mexicanist.com/l/regulatory-barriers-to-entry-in-the-retail-in-mexico/
4. Mexico 2022 Consumer Outlook: Solid Growth, But Inflation A Risk - https://www.fitchsolutions.com/consumer-retail/mexico-2022-consumer-outlook-solid-growth-inflation-risk-11-05-2022
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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El Puerto de Liverpool S.A. de C.V. SWOT and PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2025). El Puerto de Liverpool S.A. de C.V. SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/el-puerto-de-liverpool/ [Accessed 14 Feb, 2025].

In-text: (SWOT & PESTLE.com, 2025)

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