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Electronic Arts SWOT & PESTLE Analysis

ID : 52240053| May 2020| 15 pages

COMPANY PROFILE -Electronic Arts

Business Sector :Media and Entertainment, Video Games

Operating Geography :North America, United States, Global

About Electronic Arts :

Electronic Arts is an American video game company that only deals in the software of videos and computer games. Unlike the giants of video game producers, Electronic Arts does not possess its own proprietary hardware for the display of the games. Instead, it produces games for display on other consoles, PCs, CD-ROM players, mobile phones and tablets. Some of the important franchises that it caters to include Need for Speed, Plant Vs. Zombies, FIFA, Star Wars, Battlefield, The Sims and Madden NFL. The company headquarters are located in Redwood City, California. Electronic Arts was founded on May 28, 1982 by an Apple employee Trip Hawkins and was significant for being one of the first companies to produce games for home computers. The company employs around 1065 employees as per early 2020 records.
Electronic Arts USP or unique selling proposition lies in it being one of the largest publishers and developers in the video game industry. The company games can be directy purchased through its direct-to-consumer platform, Origin or through third party retailers and platforms like the Apple Store and Google Play Store. The Sony play Station and Microsoft’s Xbox are two major sources of the company’s revenue with both accounting for around 45% of its total revenues.

Electronic Arts Revenue :

USD 4.9 billion - FY ending 31st March 2019 USD 5.1 billion - FY ending 31st March 2018 USD 4.8 billion - FY ending 31st March 2017

Competitive Analysis of Electronic Arts

The SWOT analysis for Electronic Arts is presented below:
1. Good diversity of games on multiple platforms
2. Good Digital presence
3. Global presence
4. Powerful investment in R&D
5. Good Company growth
6. Strong Position in the market
1. High Production Costs
2. Specific Game release dates
3. Specific segment focused games
4. Poor acquisition strategy
1. Complete online gaming portal
2. Simulation training games for the military
3. Strengthen relationships with Console Giants
4. Interactive gaming products
1. Tough Competition from rival companies
2. Piracy of Games
3. Legal Lawsuits (violation of image rights, class action lawsuits, etc.)
4. Rise of Mobile apps and games
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Detailed SWOT Analysis of Electronic Arts



1. Diversity of games on multiple platforms: Electronic Arts produces the maximum number of titles in a year on all platforms. They have a broad target segment with their extensive game selection which appeals to all gender and age groups. EA has four segments under its label: EA Games, EA Sports, EA Maxis, EA Interactive and EA BioWare. Apart from those EA offers many free to play games.

2. Good digital presence: Digital net revenue increased to $2.41 billion in 2016 which represented 55% of net revenue for the fiscal year 2016. EA has its own online gaming portal, digital distribution and digital rights management platform called “Origin” which allows gamers to purchase games digitally.

3. Global presence: Operates in over 35 countries. More than 300 million registered gamers worldwide play EA games regularly. It has a strong mobile, social and MMO presence.

4. Powerful investment in the R&D: Ea has devoted considerable resources to research and development to maintain its competitive advanatge. This allows EA to launch multiple games on multiple platforms faster on a consistent basis. EA’s R&D venture as a profit of sales is one of the highest in the gaming industry.

5. Good business growth with strong market position: The Company has experienced a sound growth. It has a P/E ratio of 36.76 as compared to the industry ratio of 53.43. Return on Equity is above 28%; Operating Margin is above 22%. Further, EA is a strong brand name. It has strong relations in the supply chain and has strengthened its position in the market by buying publishers and Developer’s studios.


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This section is available only in the 'Complete Report' on purchase.


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Check Out Analysis of Other Relevant Companies

References used in Electronic Arts Analysis Report

1. Electronic Arts Inc. Fiscal Year 2018 Proxy Statement and Annual Report -

2. Electronic Arts Inc. Fiscal Year 2017 Proxy Statement and Annual Report -

3. Electronic Arts Inc. Fiscal Year 2016 Proxy Statement and Annual Report -

4. Electronic Arts ( EA ) Investor Presentation / Slideshow / Electronic Arts Inc ( NASDAQ : EA ) / Seeking alpha -

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Electronic Arts SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & (2020). Electronic Arts SWOT & PESTLE Analysis - SWOT & [online] Available at: [Accessed 11 Jul, 2020].

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Copyrights and Disclaimer

Electronic Arts SWOT and PESTLE analysis has been conducted by Partha Protim Pegu and reviewed by senior analysts from Barakaat Consulting.

Copyright of Electronic Arts SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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Electronic Arts SWOT & PESTLE Analysis
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