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Electronic Arts SWOT & PESTLE Analysis

ID : 52240053| Dec 2021| 15 pages

COMPANY PROFILE -Electronic Arts

Business Sector :Media and Entertainment, Video Games

Operating Geography :North America, United States, Global

About Electronic Arts :

Electronic Arts is an American video game company that only deals in the software of videos and computer games. Unlike the giants of video game producers, Electronic Arts does not possess its own proprietary hardware for the display of the games. Instead, it produces games for display on other consoles, PCs, CD-ROM players, mobile phones and tablets. Some of the important franchises that it caters to include Need for Speed, Plant Vs. Zombies, FIFA, Star Wars, Battlefield, The Sims and Madden NFL. The company headquarters are located in Redwood City, California. Electronic Arts was founded on May 28, 1982 by an Apple employee Trip Hawkins and was significant for being one of the first companies to produce games for home computers. The company employs around 11,000 employees as March 31st, 2021.

Electronic Arts USP or unique selling proposition lies in it being one of the largest publishers and developers in the video game industry. The company games can be directy purchased through its direct-to-consumer platform, Origin or through third party retailers and platforms like the Apple Store and Google Play Store. The Sony play Station and Microsoft’s Xbox are two major sources of the company’s revenue with both accounting for around 45% of its total revenues.

Electronic Arts Revenue :


USD 5.6 billion – FY ending 31st March 2021
USD 5.5 billion - FY ending 31st March 2020

Competitive Analysis of Electronic Arts

SWOT
PESTLE
The SWOT analysis for Electronic Arts is presented below:
Strengths
Weaknesses
1. Good diversity of games on multiple platforms
2. Good Digital presence
3. Global presence
4. Powerful investment in R&D
5. Good Company growth
6. Strong Position in the market
1. High Production Costs
2. Specific Game release dates
3. Specific segment focused games
4. Poor acquisition strategy
Opportunities
Threats
1. Complete online gaming portal
2. Simulation training games for the military
3. Strengthen relationships with Console Giants
4. Interactive gaming products
1. Tough Competition from rival companies
2. Piracy of Games
3. Legal Lawsuits (violation of image rights, class action lawsuits, etc.)
4. Rise of Mobile apps and games
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Electronic Arts

 

Strength

1. Diversity of games on multiple platforms: Electronic Arts produces the maximum number of titles in a year on all platforms. They have a broad target segment with their extensive game selection which appeals to all gender and age groups. EA has four segments under its label: EA Games, EA Sports, EA Maxis, EA Interactive and EA BioWare. Apart from those EA offers many free to play games. In 2020, the company launched 8 new games including Star Wars Jedi: Fallen Order. Star Wars Jedi: Fallen Order was one of the most successful games, winning several awards such as the award for best adventure game at the 2020 D.I.C.E awards. While in 2021, the company launched 13 major games and some of it includes FIFA21, Madden NFL 21, Star WarsTM: Squadrons, etc.

2. Outperforming other gaming stocks: In October 2021, while the stock of other gaming companies such as Activision Blizzard and Take-Two Interactive fell by 16.9% and 24.4% respectively, Electronic Arts experienced a drop of only 0.3%. Investors are favoring EA for multiple reasons and one of them is its multiple acquisitions in 2021. EA is good at generating recurring revenue which makes it unique from other top game companies. It continues to diversify its portfolio by launching new games and new version every year. Some of the EA Sports labels include Madden and FIFA. Since EA Sports has approximately 140 million players it is possible that these payers will spend around $70 to buy new version on any one of the EA Sports titles every year. Due to this the company has a reliable stream of revenue.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

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References used in Electronic Arts SWOT & PESTLE Analysis Report

1. Annual Report 2021 - https://s22.q4cdn.com/894350492/files/doc_financials/2021/ar/Annual-Report-(2021).pdf

2. Here’s Why Electronic Arts Is Outperforming Other Gaming Stocks | The Motley Foolhttps://www.fool.com/investing/2021/10/06/why-electronic-arts-is-outperforming-gaming-stocks/

3. FIFA Will Look to End Exclusive Partnership With Electronic Arts - https://comicbook.com/gaming/news/fifa-22-electronic-arts-ea-partnership-exclusivity-end/

4. Electronic Arts and FIFPRO Renew Partnership to Continue Delivering the Most Authentic Football Experiences to Players | Business Wire - https://www.businesswire.com/news/home/20211012005904/en/Electronic-Arts-and-FIFPRO-Renew-Partnership-to-Continue-Delivering-the-Most-Authentic-Football-Experiences-to-Players

5. EA faces yet another class-action lawsuit connected to loot boxes | GamesIndustry.biz - https://www.gamesindustry.biz/articles/2020-11-11-ea-faces-yet-another-class-action-lawsuit-over-alleged-use-of-dynamic-difficulty-adjustment

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2022). Electronic Arts SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/electronic-arts/ [Accessed 16 May, 2022].

In-text: (SWOT & PESTLE.com, 2022)

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Electronic Arts SWOT and PESTLE analysis has been conducted by Partha Protim Pegu and reviewed by senior analysts from Barakaat Consulting.

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