COMPANY PROFILE -Electronic Arts
Business Sector :Media and Entertainment, Video Games
Operating Geography :North America, United States, Global
About Electronic Arts :
Electronic Arts is an American video game company that only deals in the software of videos and computer games. Unlike the giants of video game producers, Electronic Arts does not possess its own proprietary hardware for the display of the games. Instead, it produces games for display on other consoles, PCs, CD-ROM players, mobile phones and tablets. Some of the important franchises that it caters to include Need for Speed, Plant Vs. Zombies, FIFA, Star Wars, Battlefield, The Sims and Madden NFL. The company headquarters are located in Redwood City, California. Electronic Arts was founded on May 28, 1982 by an Apple employee Trip Hawkins and was significant for being one of the first companies to produce games for home computers. The company employs around 11,000 employees as March 31st, 2021.
Electronic Arts USP or unique selling proposition lies in it being one of the largest publishers and developers in the video game industry. The company games can be directy purchased through its direct-to-consumer platform, Origin or through third party retailers and platforms like the Apple Store and Google Play Store. The Sony play Station and Microsoft’s Xbox are two major sources of the company’s revenue with both accounting for around 45% of its total revenues.
Electronic Arts Revenue :
USD 5.6 billion – FY ending 31st March 2021
USD 5.5 billion - FY ending 31st March 2020
Competitive Analysis of Electronic Arts
The SWOT analysis for Electronic Arts is presented below:
| Strengths | Weaknesses |
1. Diversity of games on multiple platforms
2. Outperforming other gaming stocks
3. Increasing Digital presence
4. Strong global presence
5. Considerable investments in R&D | 1. High dependency on third party for the development of consoles, systems, and devices
2. Poor acquisition and partnership strategy
3. Issues with employees selling rare item in FIFA 21 |
| Opportunities | Threats |
1. Complete online gaming portal
2. Simulation training games for the military
3. 3. Strengthen relationships with console creators and gaming fraternity
4. Interactive gaming products becoming a new rage
5. Massive boom in mobile gaming | 1. Competition from rival companies and mobile gaming segment
2. Risk of security breaches and cyber threats
3. Lawsuits may impact profitability and market share |
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Detailed SWOT Analysis of Electronic Arts
Strength
1. Diversity of games on multiple platforms: Electronic Arts produces the maximum number of titles in a year on all platforms. They have a broad target segment with their extensive game selection which appeals to all gender and age groups. EA has four segments under its label: EA Games, EA Sports, EA Maxis, EA Interactive and EA BioWare. Apart from those EA offers many free to play games. In 2020, the company launched 8 new games including Star Wars Jedi: Fallen Order. Star Wars Jedi: Fallen Order was one of the most successful games, winning several awards such as the award for best adventure game at the 2020 D.I.C.E awards. While in 2021, the company launched 13 major games and some of it includes FIFA21, Madden NFL 21, Star WarsTM: Squadrons, etc.
2. Outperforming other gaming stocks: In October 2021, while the stock of other gaming companies such as Activision Blizzard and Take-Two Interactive fell by 16.9% and 24.4% respectively, Electronic Arts experienced a drop of only 0.3%. Investors are favoring EA for multiple reasons and one of them is its multiple acquisitions in 2021. EA is good at generating recurring revenue which makes it unique from other top game companies. It continues to diversify its portfolio by launching new games and new version every year. Some of the EA Sports labels include Madden and FIFA. Since EA Sports has approximately 140 million players it is possible that these payers will spend around $70 to buy new version on any one of the EA Sports titles every year. Due to this the company has a reliable stream of revenue.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for Electronic Arts is presented below:
| Political | Economical |
1. Different Government regulations and Industrial Laws in different countries
2. UK’s departure from the EU should impact the investments
3. European Protectionism laws and trade tariffs | 1. Strong GDP growth in emerging markets
2. Highly seasonal video game industry |
| Social | Technological |
1. Changing demands of gamers
2. Contrasting views on violent video games
3. Increased adoption of video games by Gen Z and Millennials | 1. Technological upgrades to meet demands
2. Technology development to combat software piracy
3. Driving innovation through patent pledge |
| Legal | Environmental |
1. Licensing rights to drive new business growth
2. Lawsuits impacting brand reputation and profitability | 1. Digital transformation to drive sustainability
2. Energy efficient products and green and sustainable initiatives |
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Detailed Pestle Analysis of Electronic Arts
Political
This section is available only in the 'Complete Report' on purchase.
Economic
1. Government regulations and political sanctions: Government regulations and industrial laws vary from country to country. Intellectual property rights, age ratings and classification, consumer protection etc. have to be kept in mind when gaming companies develop their products. In 2016, Electronic Arts were forced to cut off the number of gamers in Iran, Myanmar, North Korea, Sudan, Syria, and Ukraine (Crimea region) who were under international sanctions and it was considered illegal to conduct business with their citizens.
The remaining section under "Economic" is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
On purchase the Electronic Arts SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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Check Out Analysis of Other Relevant Companies
References used in Electronic Arts SWOT & PESTLE Analysis Report
1. Annual Report 2021 - https://s22.q4cdn.com/894350492/files/doc_financials/2021/ar/Annual-Report-(2021).pdf
2. Here’s Why Electronic Arts Is Outperforming Other Gaming Stocks | The Motley Foolhttps://www.fool.com/investing/2021/10/06/why-electronic-arts-is-outperforming-gaming-stocks/
3. FIFA Will Look to End Exclusive Partnership With Electronic Arts - https://comicbook.com/gaming/news/fifa-22-electronic-arts-ea-partnership-exclusivity-end/
4. Electronic Arts and FIFPRO Renew Partnership to Continue Delivering the Most Authentic Football Experiences to Players | Business Wire - https://www.businesswire.com/news/home/20211012005904/en/Electronic-Arts-and-FIFPRO-Renew-Partnership-to-Continue-Delivering-the-Most-Authentic-Football-Experiences-to-Players
5. EA faces yet another class-action lawsuit connected to loot boxes | GamesIndustry.biz - https://www.gamesindustry.biz/articles/2020-11-11-ea-faces-yet-another-class-action-lawsuit-over-alleged-use-of-dynamic-difficulty-adjustment
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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