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Elisa Oyj SWOT and PESTLE Analysis

ID : 52944653| Feb 2023| 21 pages

COMPANY PROFILE -Elisa Oyj

Business Sector :Telecommunications and Digital Services

Operating Geography :Finland and Estonia, Europe

About Elisa Oyj :

Elisa Oyj is a telecommunications, information technology, and internet service provider based in Finland and Estonia. It also provides digital services to foreign operators and other businesses. The company is headquartered in Helsinki, Finland. Daniel Wadén, an electrical engineer, founded the Helsingin Telefooni telephone company in 1882. In 1985, the company changed its name to Helsingin Puhelin, and in 2000, it was renamed Elisa Communications Oyj. Elisa offers networking and entertainment services, as well as tools for optimising business processes and efficiency. It collaborates with companies like Vodafone. Under the Elisa and Elisa Saunalahti brands, Elisa provides fixed and mobile subscriptions, as well as broadband and cable television subscriptions. Elisa Saunalahti, Elisa Videra, Elisa Automate, Elisa Smart Factory, and Elisa Kirja ebook service are among Elisa's digital services. Elisa Viihde is a Finnish drama producer. Elisa works with both individuals and businesses. It is a national company with workers all over the world. According to the Sustainable Brand Index 2021, Elisa is regarded as the industry's most environmentally friendly brand. In January 2021, Elisa acquired camLine GmbH, a German manufacturer of industrial software.
Elisa Oyj’s Unique selling Proposition or USP is that it is a pioneer in telecommunications and digital services, with over 6.3 million subscriptions in its extensive network. Elisa Oyj’s mission statement reads, "Sustainable development is a precondition for people everywhere on the globe to live securely, for their wellbeing, and for their ability to fulfil their dreams. With digitalisation, we're providing solutions for things that are important to people and for sustainable development".

Elisa Oyj Revenue :


EUR 1,895 million - FY ending 31st December 2020 (y-o-y growth 2.8%)
EUR 1,844 million - FY ending 31st December 2019 (y-o-y growth 0.6%)
EUR 1,832 million - FY ending 31st December 2018

Competitive Analysis of Elisa Oyj

SWOT
PESTLE
The SWOT analysis for Elisa Oyj is presented below in a table followed by the detailed analysis report.
StrengthsWeaknesses
1. Launch of 5G technology has strengthened the competitive advantage of Elisa.
2. Finnish Excellence Award for exceptional quality.
3. Only unlimited mobile data pricing in Finland offered by Elisa
4. Expansion of digital service business
5. Excellent shareholder payouts over the years
1. High net debt due to lowering of Roaming and interconnection prices.
OpportunitiesThreats
1. Elisa Smart Factory providing industrial IoT solutions
2. Investments in new technologies and digital services
3. Disciplined M&A policy and simple business model
4. Streaming services are experiencing major growth
1. Aggressively competition in telecom industry limits market share growth
2. Potential for growth in subscriptions limited in Finland
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Detailed SWOT Analysis of Elisa Oyj

Strength

1. Launch of 5G technology has strengthened the competitive advantage of Elisa: Elisa is the pioneering telecommunication company to provide 5G connectivity, subscriptions, products and services in entire Finland. Elisa has a broad customer base of 2.8 million with more than 6.3 subscriptions and has expanded its 5G network to cover more than two million people at 64 locations in Finland. This 5G technology has added a competitive edge to Elisa which will also provide various other opportunities in technology and innovation.

The remaining section under "Strength"is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Elisa Smart Factory providing industrial IoT solutions: the Elisa smart factory is already operating in around 8 countries which is the industrial IoT solutions provider. A strong demand has been seen for entertainment services and cloud-based IT solutions in the Finnish digital services portfolio. Elisa Oyj believes in building a digital foundation for society through optimal and sustainable business operations. They have expanded the Elisa Viihde services with a smart TV app and established a new service called Elisa Viihde Premium.

The remaining section under "Opportunity"is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Elisa Saunalahti
  • Telekarelia Oy
  • PPO-Yhtiot Oy
  • Sulake
  • Elisa Videra
  • EUnet
  • Kymen Puhelin Oy
  • Ecosite Oy
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Free Summary Report
This report contains the table contents only. In case you need the complete report please purchase using the buy options displayed.
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SWOT & PESTLE (combined)
Complete Report
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References used in Elisa Oyj SWOT & PESTLE Analysis Report

1. Annaul Report 2019 - https://corporate.elisa.com/attachment/elisa-oyj/annual-report-2019/Elisa_Annual_Report_2019.pdf
2. Finland: A country with only Unlimited Data Plans - https://blog.3g4g.co.uk/2019/06/finland-country-with-only-unlimited.html
3. Elisa Financial Results 2020 - 28 JANUARY 2021 - https://static.elisa.com/v2/image/2tqybbhjs47b/39ufBOQzSn5lS6sLKDcfwy/Q4%202020%20English.pdf?w=800&_ga=2.167530744.717768446.1618813044-289931531.1618813044
4. Elisa Corporation - Update to credit analysis following ratings affirmation - https://corporate.elisa.com/attachment/content/Elisa-Credit-Opinion-13-November-2019.pdf
5. Elisa acquires Polystar OSIX AB group - https://www.globenewswire.com/news-release/2019/06/10/1866135/0/en/Elisa-acquires-Polystar-OSIX-AB-group.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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