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Energizer Holdings SWOT & PESTLE Analysis

ID : 52756553| Oct 2020| 15 pages

COMPANY PROFILE -Energizer Holdings

Business Sector :Consumer Products

Operating Geography :United States, North America, Global

About Energizer Holdings :

Energizer Holdings is one of the world’s largest manufacturers, marketers and distributors of household batteries, specialty batteries and lighting products. Energizer is expanding and it aims to be a leading designer & marketer of automotive fragrance and appearance products.
Energizer is the beneficiary of over 100 years of expertise in the battery and portable lighting products industries. Its brand names, Energizer® and Eveready®, have worldwide recognition for innovation, quality and dependability.
Energizer separated from its parent company Edgewell Personal Care Company (Edgewell) in 2015. The company is expanding in auto care segment by acquiring Spectrum’s global auto care business, including Armor All®, STP®, and A/C PRO® brands. The company is a publicly traded company and listed in New York stock exchange under the symbol ENR. Energizer has over 7,000 employees as of 2020.
Energizer has been spending a lot in innovating new products; it was the first company to launch its first flash light, dry cell alkaline battery, the world’s longest-lasting AA and AAA battery for high-tech devices. The product portfolio spans multiple technologies. It also houses an extensive line of lighting products designed to meet a variety of consumer needs. The company is continuously spending in innovating portable lighting products which are designed to meet emergency situations, outdoor demand and customization as per customer needs. The competition within the sector is based upon brand perceptions, product performance, price, retail execution and customer service. Continuous growth in technology, consumer demographics and disasters are some key drivers of market competition. The changing retail environment could affect the financial condition and results of operations.
Energizer’s Mission statement is to “Achieve industry leadership as a diversified, global household leader company in Batteries, Lights, and Auto Care”.

Energizer Holdings Revenue :


Total Net Sales:
$ 2,494.5 million – FY ended 30th Sep 2019 (y-o-y growth -1%)
$ 1797.7 million – FY ended 30th Sep 2018

Competitive Analysis of Energizer Holdings

SWOT
PESTLE
The SWOT analysis of Energizer Holdings is presented below:
Strengths
Weaknesses
1. Diversified products portfolio in batteries, lights and auto care
2. Powerful portfolio of leading iconic brands and products
3. Innovation accompanied by operation excellence will drive organic growth
4. Consistent performance putting Energizer in a strong financial position
5. Securing strong distribution network and expanding shelf space with existing customers
1. Seasonality in sales as it depends on weather
2. Protection of intellectual property rights
3. High debt obligation increasing interest outgo
Opportunities
Threats
1. Batteries and auto care – large and growing segments with a favorable outlook
2. Leveraging the rapid increase in internet to increase social media presence
3. Investment opportunity to develop environment friendly products
4. Increasing the price of products as household income is increasing which will help to improve profit margins
5. Using IT analytics setup to avoid seasonality impacting production
1. Impact on business by exchange rates, currencies
2. Launch of premier products by competitors and national roll out of private labels
3. Changing retail preferences to impact existing business model
4. Impact in profit margins with increase in competition
5. Entry of competitors at lower price
6. Tariff and Brexit increasing uncertainty in managing supply chain
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Detailed SWOT Analysis of Energizer Holdings

 

Strength

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Weakness

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Opportunity

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Threat

1. Impact on business by exchange rates, currencies: Energizer Holdings international operations can be impacted due to currency fluctuations. Approximately half of the sales arise from the international market. Impact of hyper-inflation, currency fluctuation in certain economies specially where there is a limit to convert the local currency can also risk the financial wellbeing of the company. The assessment of Energizer holdings is done on a currency neutral basis. The strengthening of US dollars against most currencies can impact the sales of Energizer products adversely impacting the segment profit. There are legal and regulatory constraints can also pose problem to obtain intellectual property rights. Hedging can also impact the profit position of the company. The US China trade ware can also take a toll on the market share of Energizer holdings in the Asian markets. The fluctuations in exchange rates causes increase in importing of raw materials and also increases export competitiveness as the products will now be priced higher than the locally manufactured products to maintain profit margins. The foreign currency exchange loss decreased from $8.1 million to $5.2 million from the year 2018 to 2019, the sales (revenue) of goods also increased from $1797.7 million to $2494.5 million in the same year but the net income has gone down to $226 million from $98.4 million due to increase in interest to be paid by the company on the new loan term debt being raised by the company. If the loan amount would not have increased significantly the decrease in loss due to exchange rate fluctuation would have resulted in positive impact on the net income in the financial statements.

2. Launch of premier products by competitors and national roll out of private labels: Competition impacts the existing market share and the current business strategy being followed by Energizer Holdings. It leads to reduction in profit margin. With national roll out of private labels and key competitors launching premium products will impact the current profitability of Energizing Holdings. The ability of compete depends upon the spending in R&D, marketing, promotion and sales budget. The company with greater financial strength will have a higher negotiating leverage. The competition may have less production and R&D expenses with higher profit margins. It becomes very crucial to compete with global competitors in price sensitive markets. The competition is highly fragmented with diverse competitors by markets, including private-label. The law and regulations prohibit competitors from fixing prices. If Energizer cannot continue to develop new products in a timely manner, market them at favorable margins, and maintain attractive performance standards in our existing products, they may not be able to compete effectively with its competitors. The risk of competitors introducing new products with better technology and at attractive prices is high as it is continuously evolving segment.

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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in Energizer Holdings Analysis Report

1. Energizer Holdings Annual Report 2019 - https://investors.energizerholdings.com/download/2019-EHI-Annual-Report-and-Proxy.pdf

2. Energizer Holdings Annual Report 2018 - https://investors.energizerholdings.com/download/ENR+FY18+10-K+FINAL.PDF

3. Energizer Holdings Company Profile - https://www.reuters.com/companies/ENR

4. Energizer Holdings Company Website - https://www.energizerholdings.com/

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Energizer Holdings SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2020). Energizer Holdings SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/energizer-holdings/ [Accessed 29 Nov, 2020].

In-text: (SWOT & PESTLE.com, 2020)

Copyrights and Disclaimer

Energizer Holdings SWOT and PESTLE analysis has been conducted by Akanchcha Arvind and reviewed by senior analysts from Barakaat Consulting.

Copyright of Energizer Holdings SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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Energizer Holdings SWOT & PESTLE Analysis
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