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Essity AB SWOT and PESTLE Analysis

ID : 521680653| Jun 2023| 21 pages

COMPANY PROFILE -Essity AB

Business Sector :Hygiene and Health

Operating Geography :Sweden, Europe, Global

About Essity AB :

Essity AB, is a global hygiene and health corporation with its headquarters in Stockholm, Sweden. Essity used to be a component of the SCA, which was created in 1929 in Sweden. In 1975, the business acquired the Swedish company Mölnlycke, which gave it experience in hygiene. Its history may be traced back to 1849 through Mölnlycke. On June 15, 2017, Essity went public on Nasdaq Stockholm. Essity is made from the word "essentials" and "necessities”. The company operates in three segments: personal care, consumer tissue, and professional hygiene. The personal care portfolio includes incontinence products, baby care, feminine care, and medical treatments. The consumer tissue offering includes toilet paper, handkerchiefs, facial tissues, wet wipes, and napkins. The professional hygiene product line includes toilet paper, paper hand towels, napkins, hand soap, and dispensers. As of early 2023, the company leverages the talent of 46,000 employees.

Essity's USP is that it is a leading global hygiene and health firm with sales in more than 150 countries and the number one or second position in at least one product category in more than 90 countries. The mission statement of the company reads, "To sustainably develop, produce, market and sell value-added hygiene and health products and services".

Essity AB Revenue :


SEK 156,173 million - FY ending 31st December 2022
SEK 121,867 million - FY ending 31st December 2021

Competitive Analysis of Essity AB

SWOT
PESTLE
The SWOT analysis for Essity AB is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Innovative product offerings through innovations
2. Improved efficiency of company operations through Digitization
3. Local leadership through diversified Brand portfolio in emerging markets
4. No 1 globally in incontinence products market through its brand TENA
5. Strong R&D driven innovation
1. Debt-funded M&A making company’s debt to Equity ratio high
OpportunitiesThreats
1. Expansion in emerging markets through acquisitions
2. Expanding product offerings to strengthen market position
3. Opportunity to Increase sales through E-commerce
4. Optimizing & Streamlining operations through Manufacturing roadmap
1. Intense price competition for tissue and personal care products in Europe
2. Volatility of costs for pulp and oil derivative materials
3. Increasing competition due to emergence of local manufacturers
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Detailed SWOT Analysis of Essity AB

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Expansion in emerging markets through acquisitions: It is a strategy used by many big companies looking to grow in attractive foreign markets without investing a lot of time. An acquisition can help the Company grow by adding new products and services, directly increasing the Company’s revenue and customer base. It enables geographic and vertical market integration, which can help in increasing profitable revenue. Essity already used this strategy to strengthen its market position by Acquiring US medical solutions, sports tape brands from J&J consumer Inc in the US, Asaleo Care in Australia, and ABIGO Medical AB in Sweden. However, Essity can achieve an even higher growth by Acquiring a health & hygiene company in emerging markets. As an emerging market with a low market penetration of hygiene & health product has the highest growth potential, acquisition in such markets can help with rapid market entry and higher future growth.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Tork
  • Libero
  • Familia
  • Vinda
  • Drypers
  • Pequenin
  • Colhogar
  • Cushelle
  • DEMAK up
  • Edet
  • FAVORITA
  • Lotus
  • Okay
  • Zewa
  • TENA
  • Leukoplast
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References used in Essity AB SWOT & PESTLE Analysis Report

1. Innovation that Makes an Impact - https://www.essity.com/innovation-at-essity/products-and-solutions/
2. Does Essity (STO:ESSITY B) Have A Healthy Balance Sheet? - https://simplywall.st/stocks/se/household/sto-essity-b/essity-shares/news/does-essity-stoessity-b-have-a-healthy-balance-sheet-1
3. Sweden-China ties grow ever icier over Hong Kong and coronavirus - https://asia.nikkei.com/Politics/International-relations/Sweden-China-ties-grow-ever-icier-over-Hong-Kong-and-coronavirus
4. Sweden's Essity takes 1.4 billion SEK write-down in Russia as profit falls - https://www.euronews.com/next/2022/04/22/essity-results
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2024). Essity AB SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/essity-ab/ [Accessed 04 Oct, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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Essity AB SWOT and PESTLE analysis has been conducted by Pratik Vora and reviewed by senior analysts from Barakaat Consulting.

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