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Etisalat SWOT & PESTLE Analysis

ID : 529253| Jul 2020

COMPANY PROFILE -Etisalat Group

Business Sector :Telecom

Operating Geography :UAE, Asia, Global

About Etisalat Group :

Emirates Telecommunication Group Company PJSC, popular by the brand name Etisalat is a telecommunications service provider based in the Middle East. The word Etisalat means ‘communications’ in Arabic. The company was founded in 1976 and has operations spread in 19 countries across the Middle East, Africa and Asia. The company serves more than 148 million subscribers. The company headquarters are located in Abu Dhabi, UAE. It enjoys strong ratings from Moody’s, S & P and Fitch. The company has achieved the distinction of being awarded the title of “The Most Valuable Portfolio Brand” of the Middle East and North Africa by Brand Finance in 2020. Mobily, PTCL, Ufone, Maroc Telecom, Etisalat Afghanistan and Etisalat Misr are some of the notable brands of the company. Etisalat employs around 39500 employees as per early 2020 records.
The mission statement of Etisalat reads, “To extend people’s reach”. The vision statement of Etisalat reads, “Driving the Digital Future to empower societies”. Etisalat’s USP or unique selling point lies in being the first and largest telecommunications service provider of the UAE. It is also the 14th biggest telecommunications services provider of the world.

Etisalat Group Revenue :


AED 52.2 billion – FY ended 31 December 2019 (y-o-y growth negative 0.3%)
AED 52.4 million – FY ended 31 December 2018 (y-o-y growth 1.5%)
AED 51.6 million – FY ended 31 December 2017 (y-o-y growth negative 1.3%)
AED 52.3 million – FY ended 31 December 2016

Competitive Analysis of Etisalat Group

SWOT
PESTLE
Etisalat SWOT Analysis is presented below:
Strengths
Weaknesses
1. Huge subscriber base
2. Diverse operational presence and strong international growth
3. Strong credit rating
4. Strong relationship with the UAE government
1. Weak business performance in Pakistan
2. Lower Emiratisation in the organization
Opportunities
Threats
1. Focus on Internet of Things (IoT), Cloud and Virtualization
2. Launch of VoLTE(Voice over LTE) services in UAE
3. Corporate Cloud Program - Sahaab
4. E-commerce Services.
1. Intense competition
2. Regulations and other charges
3. MTN's acquisition of Visafone in Nigeria will impact Nigerian market share
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Detailed SWOT Analysis of Etisalat Group

 

Strength

1. Huge subscriber base: Etisalat has a huge subscriber base of more than 142 million as of Dec 2017. Its Moroccan subsidiary, Maroc Telecom had a strong growth with 6% additions and overall 57 million subscribers in 2017. Etisalat UAE subscriber base witnessed a growth of 3% to 12.6 million subscribers in 2017.

2. Most valuable brand in MENA region: Etisalat has ranked as the most valuable brand in the Middle East and North Africa (MENA) region as per the report by Brand Finance, the world’s leading independent branded business valuation firm. Etisalat’s brand value has increased to USD 7,702 million in 2018 from USD 5,512 million in 2017 and USD 3,797 million in 2016 highlighting a persistent brand value growth. Initiatives such as innovative customer service driven strategy, adopting digital savvy marketplace, leadership position on the 5G revolution and leading sponsorships has contributed to the brand growth.

3. Diverse Operational Presence: Etisalat has access to high growth markets Middle East and Africa. Its subsidiary Maroc Telecom which is present across Morocco, Benin, Burkina Faso, CAR, CDI, Gabon, Mali, Mauritania and Togo and the Egyptian subsidiary, Etislat Misr, have delivered strong growth in recent years.

4. Strong credit rating: Etisalat has solid credit ratings (Aa3/AA-/A+) with low debt. It is also the top rated telecom player outside Asia and has the lowest debt amongst its peers like STC, Ooredoo, MTN, Bharti and Batelco.

5. Strong Relationship with the UAE Government: Etisalat was established by the UAE Federal Government Decree in 1976 and is UAE Federal Government is the major shareholder with over 60% stake. The majority of the Board of Directors, including the Chairman, are appointed by the government. It enjoys full support from the UAE government as highlighted by the Maroc Telecom acquisition in 2014.

Weakness

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Opportunity

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Threat

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Check Out Analysis of Other Relevant Companies

TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in Etisalat Group Analysis Report

1. Etisalat annual reports – https://www.etisalat.com/en/ir/annualreports/annual-reports.jsp

2. Etisalat annual report 2018 - https://www.etisalat.com/en/system/docs/2019/Etisalat-Group-Financial-statements-FY2018-English.pdf

3. Etisalat annual key figures - https://www.etisalat.com/en/ir/finance/annual-key-figures.jsp#

4. Etisalat awards and recognitions - https://www.etisalat.com/en/awards/awards.jsp

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Etisalat SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2020). Etisalat SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/etisalat/ [Accessed 09 Aug, 2020].

In-text: (SWOT & PESTLE.com, 2020)

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Etisalat SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.

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Etisalat SWOT & PESTLE Analysis
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