Europcar Mobility Group SWOT & PESTLE Analysis
COMPANY PROFILE -Europcar Mobility Group
Business Sector :Travel, Tourism and Hospitality, Vehicle Rental
Operating Geography :France, Europe
About Europcar Mobility Group :
Europcar Mobility Group, formerly known as Europcar Groupe SA, is a French car rental company headquartered in Versailles, France. The company is essentially engaged in the provision of light commercial vehicles- rental and sharing, ride hailing and other mobility services. The company employs almost 8999 people as of 2020. Europcar Mobility Group presents its mobility solutions through an extensive network in more than 130 countries and sources its vehicles principally from reputed companies, namely Volkswagen, Fiat, Renault, Diamler, PSA, and General motors. The company was founded in 1949 and was primarily owned by a private equity firm Eurazeo until 2015, when 60% of its ownership was transferred to the public and other entities. It operates under its brand Europcar Mobility Group and its various subsidiaries—Goldcar, InterRent, Buchbinder and Ubeeqo. Europcar has won several prestigious awards including the award for “Best Loyalty Customer Service” in Europe and Africa in the Frequent Traveler Awards. Europcar has won several prestigious awards including the award for the “Best Loyalty Customer Service” in Europe and Africa in the Frequent Traveler Awards 2019.
Mobility Group’s unique selling proposition or USP lies in being Europe’s leading car rental provider for almost 70 years. Its mission statement reads, “Offering attractive solutions to vehicle ownership, with a wide range of mobility-related services: car rentals, vans and trucks rental, chauffeur services, car-sharing to its customers.”
.Europcar Mobility Group Revenue :
EUR 2,929 million – FY18 ending 31st December 2018
EUR 3,022 million – FY19 ending 31st December 2019 (y-o-y increase of 3.2%)
Competitive Analysis of Europcar Mobility Group
| Strengths | Weaknesses |
| 1. Strong Urban Mobility business unit’s momentum driven by Ubeeqo development 2. Occupying a unique and central position in the mobility ecosystem 3. Cost synergistic benefits obtained from M&A integration of Goldcar & Buchbinder 4. High resilience towards decline of constant exchange rates and perimeter | 1. Double-digit decline in the corporate or B2B segment |
| Opportunities | Threats |
| 1. Entering into the US rental market by acquiring Fox Rent A Car 2. Capital investment in IT & digital 3. Diversifying into multiple geographies with franchises | 1. Impact of European economic slowdown on corporate rental 2. Brexit economy adversely affecting both B2C and B2B demand |
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Detailed SWOT Analysis of Europcar Mobility Group
Strength
1. Strong Urban Mobility business unit’s momentum driven by Ubeeqo development: Driven by the strong performance of Ubeeqo, Europcar Mobility Group’s urban mobility solutions projected significant growth for the year of 2019. With the exceptional levels of activity and acquisition of new customers, Ubeeqo has maintained the company’s historical position as a leading car-sharing player in Europe. In alignment with the company’s closed-loop model, this particular car operator has strengthened Europcar’s ambitions of providing alternative solutions to its customers of vehicle ownership. Owing to the excellent sales performance shown by Ubeeqo, Europcar Mobility Group subsidiary recorded increases of nearly 60% and 70% in the number of monthly reservations and the number of new users respectively, when compared to the monthly average. Moreover, its long-term presence in major European cities and of the relevance of its round-trip model resulted in an overall 53% increase of the number of the brand's active customers at the end of the 2019.
2. Occupying a unique and central position in the mobility ecosystem: Europcar Mobility Group holds a strong, unique as well as a central position in the mobility ecosystem, right in between Original Equipment Manufacturers and the B2C platforms. Apart from the vehicle manufacturing and platform and services MaaS touchpoints in the value chain, the company is involved in all other aspects including maintenance & repair, fleet management including financing, and customer operations. By leveraging this position, Europcar strives to cover a major portion of the mobility ecosystem starting from ride-hailing and car sharing, all the way down to car & van rental and leasing. The uniqueness of this position helps the company to enlarge its range of service mobility solutions
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Weakness
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Opportunity
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Threats
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Major Competitors :
- Hertz
- Sixt
- Avis Budget Group
- Fmn Rent A Car
- Auto Europe
- Green Motion Car and Van Rental
- Enterprise Rent-A-Car
- Avis
- Thrifty
Major Brands :
- Europcar
- Goldcar
- InterRent
- Ubeeqo
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DELIVERY AND FORMAT
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References used in Europcar Mobility Group Analysis Report
1. Strong momentum for the Urban Mobility Business Unit of Europcar Mobility Group, driven by the development of Ubeeqo,with record-breaking performance end of 2019 - https://europcar-mobility-group.com/press_release/documents/5e16fce51dddf859151908.pdf
2. Legal disclaimer & contacts - https://investors.europcar-group.com/system/files-encrypted/nasdaq_kms/assets/2020/03/12/6-48-48/Europcar%20Mobility%20Group_FY%202019%20Results.pdf
3. EUROPCAR MOBILITY GROUP ACQUIRES FOX RENT A CAR,ONE OF THE LARGEST INDEPENDENT CAR RENTAL PLAYERS IN THE US - https://investors.europcar-group.com/static-files/64bbe81a-4d41-4696-8bf1-aff4804790c3
4. Smarter Predictions with Europcar Mobility Group - https://www.dataiku.com/stories/smarter-predictions-with-europcar-mobility-group/
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Europcar Mobility Group SWOT and PESTLE analysis has been conducted by Anindya Anindita and reviewed by senior analysts from Barakaat Consulting.
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