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Evraz plc SWOT & PESTLE Analysis

ID : 52962753| Jun 2021| 21 pages

COMPANY PROFILE -Evraz plc

Business Sector :Steel, Metals and Mining

Operating Geography :United Kingdom, Europe, Global

About Evraz plc :

Evraz plc is a British multinational vertically mining and steel making company. It is headquartered in London, United Kingdom. It has its operations mostly in Russia, but has its offices in Ukraine, Kazakhstan, Czech Republic, Italy and United States. In 1992, the company was formed as a small metal-trading business. The company is holding high self sufficiency in iron ore and excess coking coal production. It also controls logistics assets and engages in some metal trading. EVRAZ Steel segment utilizes locally sourced raw materials to produce steel products and sells it for construction projects and domestic infrastructure while considering the approach of exports. The company's vanadium business deals with processing vanadium slag from steel making operations. It’s coal segment supplies raw materials for EVRAZ's steel mills, supplies coking coal to crucial domestic coke and steel producers, exports its products to overseas customers. Evraz Group’s North America Steel segment's focal point is on premium markets in the Western US and Canada, contributing high value-added products comprising infrastructure steel, rails, large diameter pipes and oil country tabular goods. In fiscal 2020, the company aims at introducing new profiles in structural product range, maximize its internal coal supplies and increase its shipments through ports in Asia. EVRAZ Group has been awarded the 'Best Annual Report' award among foreign companies.
EVRAZ Group's Unique Selling Proposition or USP lies in it being one of the largest participants in the domestic coking coal market through its affiliates. The company believes that business sustainability is associated with the prosperity of the regions where it operates and the satisfaction of local communities which it supports through social and improvement programmes.

Evraz plc Revenue :


US$ 11,905 million – FY ending 31st December, 2019 ( Y-o-Y decline 7.25%)
US$ 12,836 million – FY ending 31st December 2018

Competitive Analysis of Evraz plc

SWOT
PESTLE
The SWOT analysis for Evraz plc is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Leader in infrastructure steel products.
2. Largest coking coal producer in Russia and leading market player globally
3. Strong operational presence across globe.
4. Continuous investment in development and new projects.
5. Evraz Business System focuses on continuous operational improvements.
1. Weaker demand across product segments in NA.
OpportunitiesThreats
1. Venturing into e-commerce can be a game changing initiative.
2. Growth in demand of green steel will increase market share.
1. Economic slowdown followed by pandemic is posing a threat.
2. Steel substitutes and increased demand has been impacting market share.
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Evraz plc

Strength

1. Leader in infrastructure steel products: Evraz Group is the global market leader in diversified infrastructure steel products. These infrastructure steel products are segmented into transportation, construction, industrial and value-added products. In transportation sector, Evraz Group manufactures rail tracks, conductor rails for subway, railway wheels, track super structure section etc. Similarly, I-beams, channels, angles, sheet piles, wires etc. are some of the infrastructural products in the construction sector. Similarly, the group produces cast iron, mandrel bars, rectangular billets, slabs in industrial sector and value-added products. Evraz Group has a firm footprint in Russia and North America.

2. Largest coking coal producer in Russia and leading market player globally: Evraz Group ranks first in Russia for coking coal production. The production and mining of coking coal is utilized mainly within the Group in a steel making process post which it is sold to domestic customers and Asian and European countries. There is a wide spectrum of coking coal that is produced with different blends like hard, semi-hard and semi- soft coking coals. The Evraz Group has witnessed increased sales by 3.1 % whereas production has increased by 8.1%. Exports have also surged by 7% to 27 million tons in fiscal 2019. The group holds a strong dominance in Asian and European coking coal markets.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

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Threat

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Major Competitors :

  • Novolipetsk Steel
  • Magnitogorsk Iron and Steel Works
  • Nucor Corporation
  • United States Steel Corporation
  • ArcelorMittal
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References used in Evraz plc SWOT & PESTLE Analysis Report

1. Reports and results - EVRAZ - https://www.evraz.com/en/investors/reports-and-results/#2021

2. Russian steel suppliers go online to reach European customers - https://www.digitalcommerce360.com/2019/08/20/russian-steel-suppliers-go-online-to-reach-european-customers/

3. The Greensteel revolution: What’s it all about? - https://www.themanufacturer.com/articles/the-greensteel-revolution-whats-it-all-about/

4. Global steel sector faces uncertain road to recovery in wake of pandemic - https://www.spglobal.com/marketintelligence/en/news-insights/latest-news-headlines/global-steel-sector-faces-uncertain-road-to-recovery-in-wake-of-pandemic-58611532

5. Automotive Lightweight Material Market worth $99.3 Billion by 2025 - Exclusive Report by MarketsandMarkets™ - https://www.spglobal.com/marketintelligence/en/news-insights/latest-news-headlines/global-steel-sector-faces-uncertain-road-to-recovery-in-wake-of-pandemic-58611532

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Evraz plc SWOT and PESTLE analysis has been conducted by Akshay Mohan and reviewed by senior analysts from Barakaat Consulting.

Copyright of Evraz plc SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

Evraz plc SWOT & PESTLE Analysis
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