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Exelon SWOT & PESTLE Analysis

ID : 52472353| Sep 2020| 15 pages


Business Sector :Utilities

Operating Geography :USA and Canada

About Exelon :

Exelon is a Fortune 100 company headquartered in Chicago, Illinois, having approximately 34,600 employees as of 2018, serving customers across 48 US states, District of Columbia and Canada. It is involved in power generation, competitive energy sales, transmission and delivery businesses. Exelon was formed by the merger of Unicom Corporation (formerly Commonwealth Edison Company) and PECO Energy Company (formerly Philadelphia Electric Company) in October 2000. In, 2012, Exelon Corporation acquired Constellation Energy Group, Inc. and in 2016, Exelon acquired Pepco Holdings Inc.
Over the years, this American Fortune 100 energy company, has won many awards in sustainability, community, corporate excellence and diversity. It is the only company to feature on the Fortune 100 list and the Dow Jones Sustainability North America Index for the 12th consecutive year. The Company’s competitive advantage is its integrated business model that gives it a platform to pursue a number of different opportunities to stay relevant in a time of transformation in the industry.
Exelon’s vision is to aid the progress of its customers and communities through best-in-class performance, innovation and thought leadership. Exelon’s mission is to become a leading diversified energy company providing clean, reliable, affordable and innovative energy products. The company’s values are: safety, excellence, innovation, integrity and diversity. Exelons’s USP or unique selling proposition lies in it being the largest electric parent company in the United States by revenue, the largest regulated utility in America alongside being the largest operator of nuclear power plants in the United States.

Exelon Revenue :

$33.53 billion – FY ending 31st Dec 2017 (y-o-y growth 6.9%)
$31.36 billion – FY ending 31st Dec 2016

Ownership / Major shareholders :

As of April 2018, the major shareholders of the company are as follows –
1) The Vanguard Group, Inc. (7.72%)
2) SSgA Funds Management, Inc. (5.86%)
3) BlackRock Fund Advisors (4.99%)
4) Fidelity Management & Research Co. (4.38%)
5) Wellington Management Co. LLP (3.26%)

Competitive Analysis of Exelon

The SWOT analysis of Exelon is presented below:
1. Strong presence across the energy value chain
2. Strong culture of innovation
3. Strong performance of power generation division
1. Low nuclear power generation capabilities
2. Insufficient cash flow from operations for investing activities
1. Rise of social media and data analytics
2. Growing market for renewable energy
3. Popularity of blockchain technology
1. High competition
2. High vulnerability to cyber attacks
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Detailed SWOT Analysis of Exelon



1.Strong presence across the energy value chain: The energy value chain consists of four stages: power generation, competitive energy sales, transmission and delivery. Exelon's robust presence across all these stages gives it a competitive advantage. The electric and natural gas power transmission utilities serve 10 million customers (8.9 million electric utility customers, 1.3 million natural gas utility customers and 2 million retail customers as of early 2018). Generation capacity of Exelon is 32700 Megawatts of solar, wind, gas, hydroelectric and nuclear power. The Constellation business unit is involved in the selling of energy products and services to 2 million residential, public sector and business customers, including many Fortune 100 companies. Exelon Corporation produces 20,300 megawatts of nuclear energy. With a strong presence in 48 States in the United States of America, Exelon is America’s #1 zero-carbon nuclear energy provider and featured in Fortune magazine’s 2017 list of the “World’s Most Admired Companies.” This energy conglomerate is the number one competitive energy supplier, boasting of the cleanest and lowest-cost power generation fleets and one of the largest retail customer bases in America. The Company is committed to pursuing sustainable growth in competitive markets through innovation and efficiency. Exelon featured as the #1 utility company on the FORTUNE 500 (#89 overall in 2017 rankings).

2.Strong culture of innovation: Exelon has developed a strong culture of innovation in order to stay relevant in the face of transformation that is taking place in the energy industry. Initiatives like the Exelon Innovation Expo provide a platform for all employees to come up with innovative ideas to address the challenges faced by the industry. The development of a Smart Reader App by two meter readers at Exelon to make the job of meter readers easier is a wonderful example of grassroots innovation that was made possible by the company’s encouragement of innovative ideas from employees. In 2018, a team of Exelon employees won ‘The Best of the Best Top Innovative Practice Award’, which is the nuclear energy industry’s highest honor for innovation. The team had developed a program for enhancing equipment reliability and supply chain quality in the industry. This initiative is called Parts Quality Initiative, through which spare parts of critical components are tested by Exelon Generation before being used and the test results are entered into a database named OneLab.

3.Strong performance of power generation division: The power generating division, which is an important component of the utility business, generates half of Exelon’s income. Because of a diverse portfolio of power generation sources like nuclear, solar, wind, gas and hydroelectric, there is reduced dependency on non-renewable sources. Exelon Generation has six regions of operation: Mid-Atlantic (New Jersey, Maryland, Virginia, West Virginia, Delaware, the District of Columbia and parts of Pennsylvania and North Carolina), Mid-west (portions of Illinois, Pennsylvania, Indiana, Ohio, Michigan, Kentucky and Tennessee), New England (Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont), New York (the state of New York), ERCOT (state of Texas) and Other Power Regions (Florida, Arkansas, Louisiana, Mississippi, Alabama, Georgia, Tennessee, North Carolina, South Carolina and parts of Missouri, Kentucky and Texas, California, Oregon, Washington, Arizona, Nevada, Utah, Idaho, Colorado, and parts of New Mexico, Wyoming and South Dakota, and also the whole country of Canada). The net revenue of purchased power and fuel expense of Mid-Atlantic has shown a 3.1% decline from $3317 million in 2016 to $3214 million in 2017. Midwest showed a decline of 5.1% from $2971 million in 2016 to $2820 in 2017. However, New England, New York and ERCOT showed strong increase in revenues during the same period. New England showed an increase of 17.4% from $438 million to $514 million. New York had the highest percentage increase among all the regions with 31.5% increase from $742 million to $976 million. ERCOT saw an increase of 18.1% from $281 million to $332 million. The Other Power Regions saw a decline of 9.2% from $336 million to $305 million.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Entergy
  • FirstEnergy
  • Duke Energy
  • PPL
  • Dynegy
  • Southern Company
  • NRG
  • American Electric Power
  • Scana
  • PSEG
  • Enel
  • National Grid
  • Engie
  • Sempra Energy
  • Ameren Corporation
  • Jersey Central Power and Light
  • Dominion Energy
  • AES Corporation
  • Edison International
  • Xcel Energy
  • Public Service Enterprise Group
  • Eversource Energy

Major Brands :

  • Exelon Generation
  • Constellation
  • Atlantic City Electric
  • BGE
  • ComEd
  • Delmarva Power
  • PECO
  • Pepco

Key Business Segments / Diversification :

Energy Generation (Nuclear power Hydro energy Solar energy Landfill Gas Wind Energy Fossil Fuel Natural GasOil)
Energy Sales & Services
Transmission & Delivery

Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :

Open Table Preview
Business Segment
Objective/Synergy Achieved
Everett LNGLNG import 2018AcquisitionThrough this acquisition Exelon was able to ensure a steady supply of Liquefied Natural Gas to meet the energy needs of New England
James A. FitzPatrick Nuclear Generating StationNuclear generation 2017AcquisitionThis Generating Station was bought from Entergy for $289 million. Through this deal, Exelon was able to rope in the highly skilled team of workers into its own nuclear program as well as increase its generation capabilities significantly.
Pepco HoldingsPower distributor2016MergerPriced at 6.8 billion, this merger enabled Exelon to become US’s largest power distributor.
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
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Check Out Analysis of Other Relevant Companies

References used in Exelon Analysis Report

Exelon: It's Big, And It's Growing, But It Comes With A Caveat:

About Exelon:

Top Trends Shaping the Energy & Utilities Industry:

What Every Utility CEO Should Know About Blockchain:

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SWOT & (2021). Exelon SWOT & PESTLE Analysis - SWOT & [online] Available at: [Accessed 06 Mar, 2021].

In-text: (SWOT &, 2021)

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Exelon SWOT and PESTLE analysis has been conducted by Nipunn V and reviewed by senior analysts from Barakaat Consulting.

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