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Exide Industries Limited SWOT & PESTLE Analysis

ID : 521258053| Jun 2022| 21 pages

COMPANY PROFILE -Exide Industries Limited

Business Sector :Battery Manufacturing

Operating Geography :India, Asia, Global

About Exide Industries Limited :

Exide Industries Limited is a worldwide storage battery manufacturing and life insurance company based in Kolkata, India. Under the Companies Act of 1913, Associated Battery Makers (Eastern) Ltd. was formed on January 31, 1953. The business manufactures, develops, and sells the world's largest range of lead-acid storage batteries, ranging in capacity from 2.5Ah to 20,600Ah, to meet the needs of a wide range of applications. The firm produces batteries for the automotive, electricity, telecom, infrastructure projects, computer, railways, mining, and defence industries, as well as the railways, mining, and defence sectors, using the most up-to-date technological inputs. It has manufacturing facilities in India and Sri Lanka, as well as a dealership network reaching 46 countries across five continents. Exide also owns and runs four major lead-acid battery recycling plants: two in the United States and one each in Spain and Portugal. Two in Maharashtra, two in West Bengal – Shamnagar (Mother plant) and Haldia, one in Tamil Nadu – Hosur, one in Haryana, and two in Uttarakhand — the company has seven factories across the country. Exide is the only business that supplies the Indian Navy with submarine batteries. As of January 2022, the company leverages the talent of 1,973 employees.

Exide Industries' USP lies in its being India's largest and fourth-largest maker of automotive and industrial lead-acid batteries. The mission statement of the company reads, "To become a Global Power House respected by customers and preferred by investors, known for innovative products and solutions. To outperform a market exceeding expectations of customers and shareholders through the accelerated evolution of people, processes and technologies in its journey towards excellence".

Exide Industries Limited Revenue :


INR 12,462 crores - FY ending 31st March 2022
INR 10,106 crores - FY ending 31st March 2021

Competitive Analysis of Exide Industries Limited

SWOT
PESTLE
The SWOT analysis for Exide Industries is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Strong brand equity and distribution network
2. Over 90% market share in India
3. Global presence in 50+ countries
4. Huge range of products for 8+ sectors
5. 38+ major automobile manufacturers as its customers
6. Consistent profit margins for last 10+ years
1. Low share in exports revenues
OpportunitiesThreats
1. Joint venture with Leclanche expected to be highly profitable
2. Despite pandemic, life insurance subsidiary expected to show growth
1. Highly competitive automobile battery market
2. Li-ion batteries gradually replacing lead-acid batteries
3. Pandemic to cause uncertain impacts on customers
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Exide Industries Limited

Strength

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Weakness

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Opportunity

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Threat

1. Highly competitive automobile battery market: The automotive lead acid battery market has got bigger in recent years with the rising demand of automotive manufacturer. The company has agreements with picky dealers for battery. Exide is a leading company in the market of Automotive OEM segment. The organized companies vend branded batteries accompanied by assurance in comparison to unorganized companies which does not issue any warranty and Exide overpowers the organized renewal market for lead acid batteries. Exide and Amaron jointly split more than half of the business segment of automotive lead acid battery market. For getting back its supremacy in the lead acid battery market, Exide has altered its highlight to cut-rate products and also contracted its price differentials with its cutthroat contender Amara Raja alongside Exide has settled for multiple changes to escalate the overall sales.

2. Li-ion batteries gradually replacing lead-acid batteries: It was announced that lithium-ion batteries would be produced in full-fledged manner in the country in the upcoming months and which will make India foremost electric car manufacturer in the world in the fullness of time. Alongside India has got colossal ability for generating green power. Li-Ion batteries delivers portable electricity, charging electronic appliances such as cellular phones, tablets and laptops. These batteries are further used to provide energy to medical apparatus, electric tools and electric automobiles. Moreover, the government is functioning to set in motion hydrogen fuel cell as known as HFC technology which utilizes chemical reactions among hydrogen and oxygen (from air) for the production of electrical energy, abolishing the utility of fossil fuels.

The remaining section under "Threat" is available only in the 'Complete Report' on purchase.

Major Competitors :

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References used in Exide Industries Limited SWOT & PESTLE Analysis Report

1. Annual Report - https://docs.exideindustries.com/AnnualReport/dd85741f-ef3f-4ed5-9330-ccf0e1c4879f.pdf
2. Investor Presentation - https://www.hdfcsec.com/hsl.research.pdf/Initiating%20Coverage%20-%20Exide%20Industries_11%20Jan%202021.pdf
3. Exide invests ₹40 crore in Exide Leclanche Energy - https://www.thehindubusinessline.com/companies/exide-invests-40-crore-in-exide-leclanche-energy/article34311972.ece
4. EU governments kick off talks on sustainable batteries - https://eeb.org/eu-governments-kick-off-talks-on-sustainable-batteries/
5. Govt to come out with policy on advanced battery tech to power EVs, India eyes No 1 slot: Nitin Gadkari - https://www.thehindu.com/business/Industry/govt-to-come-out-with-policy-on-advanced-battery-tech-to-power-evs-india-eyes-no-1-slot-nitin-gadkari/article33809318.ece

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Exide Industries Limited SWOT and PESTLE analysis has been conducted by Imran Khan and reviewed by senior analysts from Barakaat Consulting.

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