Get The Free Sample Complete
SWOT & PESTLE Analysis Report
This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
Get Your Free Summary Copy of the
SWOT & PESTLE Analysis Report
Get the summary SWOT & report delivered straight to your email inbox for free. Our insightful and holistic reports have helped corporates, academia and researchers take their research forward. You also agree to receive email updates from us on our new reports and solutions.

Expedia SWOT & PESTLE Analysis

ID : 52655053| Sep 2020| 14 pages


Business Sector :Travel & Tourism

Operating Geography :United States, Global

About Expedia :

Headquartered in Seattle, Washington, US, Expedia Group, Inc is one of the most prominent travel companies of the world, operating on online platforms. This company was founded in 1996 and, since then has undergone quite a number of diversifications, internationalizations and strategic alliances to gain a widespread coverage throughout the world. With the help of a multi-brand and consumer-centric strategy, this 24-year old company has achieved milestones with the world’s broadest supply portfolio in over 200 countries and territories. Expedia has been honored with many awards and accolades for its dedication towards innovation, its people and community work. Recently, the company received the Gold 2019 UserTesting Illumi Award for its innovative spirit and providing excellent customer experience. As of 2020, due to poor financial performance, the company announced trimming down of 3000 jobs.
Expedia group administers its travel products and services via its three principal business models namely,
• the merchant model- focuses on booking of hotel rooms, alternative accommodations, airline seats, car rentals, and destination services
• the agency model- facilitates travel bookings on a commission basis as a transaction agent
• the advertising model- provides a potential source of incremental traffic and transactions to travel and non-travel advertisers through its transaction-based websites and meta-search sites(Trivago) With the unique value proposition of providing its customers – the travelers and the travel service providers with endless number of opportunities and products, and therefore with the best possible customer experience. Expedia strives to fulfill its commitment to its customers and position itself as the world’s largest and most diversified platform with its mission: “Our purpose is to bring the world within reach” and vision statement: “To be locally relevant on a global basis, be customer-centric, attract and engage the world of travel suppliers, power other industry partners, continuously improve our platform with data and tech, and be the place where exceptional people who share our passion for tech and travel want to do their best work.”
As of 2020, Expedia Group is the largest travel company in the world based on its sales, clearly its USP or Unique selling proposition sprawls in being the leader in the travel industry that is worth 1.6 trillion dollars.

Expedia Revenue :

US$ 11,223 million – FY ending 31st December 2019
US$ 10,532 million – FY ending 31st December 2018

Competitive Analysis of Expedia

Expedia Group, Inc. is an online travel company and one of the world's largest full-service travel brands, as of 2020. Under the parasol of its large portfolio of brands, Expedia Group strives at providing the most comprehensive range of holiday destinations, affordable airfares, hotel deals, car rentals, cruise deals, in-destination pursuits, and other travel services.
Expedia Group's core competency is its large and diversified brand portfolio that has a wide global extent, targeting a broad range of business and leisure travelers. Expedia's multi-brand strategy is a source of competitive advantage as it allows the company to target different types of consumers and travel needs, employ different business models, and address diverse markets. Thus, SWOT is a simple tool to analyze more such business and market strategies rolled out by the company in order to attain a competitive advantage over its peers. Moreover, the SWOT analysis is essential to identify the strengths and opportunities that Expedia can leverage to promote growth and profitability. The analysis also presents information on the weaknesses and threats to the company that can limit its growth and market share.
Besides a significant brand portfolio, Expedia's business strategic factors like enhanced product offerings, global accessibility, acquisitions and mergers, technology and product innovation, sustained penetration into emerging channels such as mobile applications, multi-product travel options customized for both budget travelers and high-end luxury travelers, etc. are primary growth drivers and some of the biggest strengths of the company.
One of the key weaknesses of the Expedia Group is its high dependency on suppliers, partner airlines, hotels, and other service providers. As the brand reputation and customer loyalty wholly depend on the services offered by these travel partners.
Nevertheless, to seek growth opportunities the company strategizes itself and focuses mainly on global expansion, product innovation and channel expansion. To achieve the same, Expedia is making significant investments in technology, enhancing operations, focusing on brand building, improving supplier relationships, innovating mobile websites, and apps. These opportunities in the long-run could be beneficial for Expedia to take on competitors head-on and increase market share.
The SWOT Analysis for Expedia is presented below in a nutshell followed by detailed analysis:
1. Global service coverage through diverse brand portfolio
2. Advanced technologies and innovation through strong R&D
3. World’s largest diversified travel platform
4. Loyalty programs driving customer retention and creating competitive differentiation
1. Lack of proper coordination between the senior management, employees and the board of directors
2. Current cost structure signifies multiple redundancies
3. Complexity of the Expedia Group business creating redundancies and inefficiencies
1. Expedia-Marriott agreement on global distribution of the latter’s wholesale rates
2. Increasing shift towards digital travel bookings
3. Shifting to cloud services for proper data management
1. Fierce competition from other players in the industry and from search engines such as Google
2. Decrease in demand due to fear of cybercrimes like the Expedia-Orbitz hack
3. Restrictions on travel due to Covid-19 pandemic
SWOT & PESTLE (combined)
Complete Report
USD 21.53
  • with PayPal
  • with Debit/Credit card
Great quality, Affordable pricing.
Safe and secure payments
On purchase, the report will reach your email inbox within minutes. At rare times, a slight delay not exceeding 4 hours might be caused.

Detailed SWOT Analysis of Expedia


1. Global service coverage through diverse brand portfolio:Owing to diverse portfolio of brands that Expedia owns, the company is able to target the widest segment of customers including travellers, travel suppliers and advertising agencies. The company accommodates multiple brands like Brand Expedia,, Expedia Partner Solutions, Trivago, etc., in its portfolio. Some of the brands like Egencia operate both through domestic and international channels. Expedia has left its footprints all over the world, including Australia, Asia Pacific, America, Canada and Europe. In addition, the company has also formed strategic partnerships with firms from China. These expansions have helped Expedia gain wider coverage and more access to its potential customers.

2. Advanced technologies and innovation through strong R&D: Technology and innovation is considered as one of the strongest touchpoints for Expedia. With the help of real-time eye and emotions tracking techniques and technologies, the human research team at Expedia’s Innovation Lab has been able to track down the real time preferences of the customers that can be fulfilled. The level of creativity associated with understanding the pain points of the customers coupled with ideas for design and content of the online platforms also increases by engaging these technologies. In contrast to the standardized nature of the outcomes that would have resulted from machine learning, the differentiated services that the human research team could come up with, would give Expedia a competitive advantage over the competitors.

The remaining section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Airbnb
  • Sabre
  • TripAdvisor
  • Group

Major Brands :

  • Brand Expedia
  • Expedia Partner solutions
  • Vrbo
  • Egencia
  • Trivago
  • Homeaway
  • Orbitz
  • Travelocity
  • Hotwire
  • Wotif
  • ebookers
  • Cheap Tickets
  • Expedia Group Media Solutions
  • Expedia Local Expert
  • Expedia Local Export
  • ExpediaCruiseshipCentres
  • Classic Vacations
  • Traveldoo
  • SilverRail
SWOT & PESTLE (combined)
Complete Report
USD 21.53
  • with PayPal
  • with Debit/Credit card
Great quality, Affordable pricing.
Safe and secure payments
On purchase, the report will reach your email inbox within minutes. At rare times, a slight delay not exceeding 4 hours might be caused.

Check Out Analysis of Other Relevant Companies


1. The SWOT and PESTLE analysis report offers a quick glimpse into the internal and external factors concisely in a matrix format, followed by a detailed analysis
2. The SWOT analysis of Expedia Group highlights how the company strategizes itself to build on its Strengths, eliminate weaknesses by endeavouring external opportunities, and eradicating threats.
3. The Report covers compelling initiatives that were taken by Expedia, to stay ahead of its competitors and adversaries and attain a competitive advantage
4. The in-depth analysis of all external factors namely, political, economic, social, technological, legal and environmental is covered under the PESTLE/ PESTEL/ STEEPL Analysis report, that also comprehends the impact of other influencers and current trends on the Travel and tourism industry and specifically on Expedia Group
5. The report provides holistic information on Expedia's milestones and the synergies that were achieved by various factors like mergers and acquisitions, strategic partnerships and alliances, capital raising, market value, market segmentation, and equity transactions
6. Penetrate into Expedia’s business diversification, studies its key business segments and elaborates upon its business case study
7. Gain knowledge about company information, company profile, business model, business plans and marketing strategy via comprehensive company analysis of Expedia Group
8. Evaluation of Expedia’s USP or unique selling proposition, mission statement, and vision statement
9. Synopsis of Expedia's business model, business case study along with a peek into the company’s key performance indicators, value proposition, and success factors.
References used in Expedia Analysis Report
1. Expedia group Investor Presentation 2019:
2. Annual Report Expedia 2018:
3. The human side of AI: The role of research at Expedia Group:
4. Expedia boots out CEO and CFO, puts Barry Diller in charge:
How to Reference This Page?

You can use the following in your reference section in order to give credit to the source. For different referencing styles and detailed guidelines, please click here.

Expedia SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & (2021). Expedia SWOT & PESTLE Analysis - SWOT & [online] Available at: [Accessed 05 Mar, 2021].

In-text: (SWOT &, 2021)

Copyrights and Disclaimer

Expedia Group SWOT and PESTLE analysis has been conducted by Anindya Anindita and reviewed by senior analysts from Barakaat Consulting.

Copyright of Expedia Group SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

You might also like to check out :
Expedia SWOT & PESTLE Analysis
Price : USD 21.53
Open chat
How can I Help You?