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Expedia SWOT & PESTLE Analysis

ID : 52655053| Apr 2020| 14 pages


Business Sector :Travel & Tourism

Operating Geography :United States, Global

About Expedia :

Headquartered in Seattle, United States, Expedia Group, Inc is one of the most prominent travel companies of the world, operating on online platforms. This company was founded in 1996 and, since then has undergone quite a number of diversification's, internationalization and strategic alliances to gain a widespread coverage throughout the world. With the help of a multi-brand and consumer-centric strategy, this 24-year old company has achieved milestones with the world’s broadest supply portfolio in over 200 countries and territories. Expedia has been honored with many awards and accolades for its dedication towards innovation, its people and community work. Recently, the company received the Gold 2019 UserTesting Illumi Award for its innovative spirit and providing excellent customer experience. As of 2020, due to poor financial performance, the company announced trimming down of 3000 jobs.

With the unique value proposition of providing its customers – the travelers and the travel service providers with endless number of opportunities and products, and therefore with the best possible customer experience. Expedia strives to fulfill its commitment to its customers and position itself as the world’s largest and most diversified platform with its mission: “Our purpose is to bring the world within reach” and vision statement: “To be locally relevant on a global basis, be customer-centric, attract and engage the world of travel suppliers, power other industry partners, continuously improve our platform with data and tech, and be the place where exceptional people who share our passion for tech and travel want to do their best work.”

Expedia Revenue :

US$ 11,223 million – FY ending 31st December 2019
US$ 10,532 million – FY ending 31st December 2018

Competitive Analysis of Expedia

The SWOT analysis for Expedia is presented below:
1. Global service coverage through diverse brand portfolio
2. Advanced technologies and innovation through strong R&D
3. World’s largest diversified travel platform
4. Loyalty programs driving customer retention and creating competitive differentiation
1. Lack of proper coordination between the senior management, employees and the board of directors
2. Current cost structure signifies multiple redundancies
3. Complexity of the Expedia Group business creating redundancies and inefficiencies
1. Expedia-Marriott agreement on global distribution of the latter’s wholesale rates
2. Increasing shift towards digital travel bookings
3. Shifting to cloud services for proper data management
1. Fierce competition from other players in the industry and from search engines such as Google
2. Decrease in demand due to fear of cybercrimes like the Expedia-Orbitz hack
3. Restrictions on travel due to Covid-19 pandemic
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Detailed SWOT Analysis of Expedia


1. Global service coverage through diverse brand portfolio:Owing to diverse portfolio of brands that Expedia owns, the company is able to target the widest segment of customers including travellers, travel suppliers and advertising agencies. The company accommodates multiple brands like Brand Expedia,, Expedia Partner Solutions, Trivago, etc., in its portfolio. Some of the brands like Egencia operate both through domestic and international channels. Expedia has left its footprints all over the world, including Australia, Asia Pacific, America, Canada and Europe. In addition, the company has also formed strategic partnerships with firms from China. These expansions have helped Expedia gain wider coverage and more access to its potential customers.

2. Advanced technologies and innovation through strong R&D: Technology and innovation is considered as one of the strongest touchpoints for Expedia. With the help of real-time eye and emotions tracking techniques and technologies, the human research team at Expedia’s Innovation Lab has been able to track down the real time preferences of the customers that can be fulfilled. The level of creativity associated with understanding the pain points of the customers coupled with ideas for design and content of the online platforms also increases by engaging these technologies. In contrast to the standardized nature of the outcomes that would have resulted from machine learning, the differentiated services that the human research team could come up with, would give Expedia a competitive advantage over the competitors.

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Major Competitors :

  • Airbnb
  • Sabre
  • TripAdvisor
  • Group

Major Brands :

  • Brand Expedia
  • Expedia Partner solutions
  • Vrbo
  • Egencia
  • Trivago
  • Homeaway
  • Orbitz
  • Travelocity
  • Hotwire
  • Wotif
  • ebookers
  • Cheap Tickets
  • Expedia Group Media Solutions
  • Expedia Local Expert
  • Expedia Local Export
  • ExpediaCruiseshipCentres
  • Classic Vacations
  • Traveldoo
  • SilverRail
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Check Out Analysis of Other Relevant Companies

References used in Expedia Analysis Report
1. Expedia group Investor Presentation 2019:
2. Annual Report Expedia 2018:
3. The human side of AI: The role of research at Expedia Group:
4. Expedia boots out CEO and CFO, puts Barry Diller in charge:
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Expedia SWOT & PESTLE Analysis - SWOT & PESTLE.COM

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In-text: (SWOT &, 2020)

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TalkTalk Telecom Group PLC SWOT and PESTLE analysis has been conducted by Anindya Anindita and reviewed by senior analysts from Barakaat Consulting.

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Expedia SWOT & PESTLE Analysis
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