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Ferrero SpA SWOT and PESTLE Analysis

ID : 521430953| Feb 2023| 21 pages

COMPANY PROFILE -Ferrero SpA

Business Sector :Chocolates

Operating Geography :Italy, Europe, Global

About Ferrero SpA :

Ferrero SpA, commonly known as Ferrero Group is an Italian producer of branded chocolate and confectionery products. The company was founded in 1946 by Pietro Ferrero, even today Ferrero SpA is a private company owned by the Ferrero family and has been reported as "one of the world's most secretive firms". Ferrero is headquartered in Alba, Piedmont, Italy. The Group’s products are present directly or through authorized distributors in over 170 countries. Besides, it has 38 trading companies, 18 factories, consolidated 104 companies worldwide, 31 operating manufacturing plants, and produces around 365,000 tonnes of Nutella each year. Ferrero's inexhaustible line of unique and high-quality products are the core competencies of the company. Ferrero has over 38,000 employees as of early 2023.

Ferrero groups' Mission statement reads "Our goal is to create unique products, developing innovative research and production processes as well as using our own technologies." Ferrero SPA's USP or Unique Selling Proposition sprawls in being the second biggest chocolate producer and confectionery company in the world as of 2020, renowned as "one of the world's most secretive firms", and one of the world's highly-reputed companies

Ferrero SpA Revenue :


€ 12.7 billion - FY ending 31st August 2021 (y-o-y growth 3.4%)
€ 12.3 billion - FY ending 31st August 2020

Competitive Analysis of Ferrero SpA

SWOT
PESTLE
The SWOT analysis for Ferrero SpA is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. 2nd largest chocolate producing company
2. Global operational and manufacturing presence
3. Portfolio of strong brands with each brand having a strong brand recognition
4. Strong investment in R&D and production capacity
5. Rapid expansion of business through strategic acquisitions
6. Sustainability embedded along the value chain
1. Price range of most of its products is on the high-end
2. Products being investigated for the outbreak of salmonella
OpportunitiesThreats
1. Chocolate market is expected to grow by 4% CAGR in the next 4 years
2. There is an increase in demand for chocolates in the developing economies
3. Marketing and branding through sustainability initiatives such as ‘Kinder Joy of moving’
1. A rise in health consciousness is forcing chocolate companies to come up with new products
2. Rising competition in the chocolate industry
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Ferrero SpA

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

1. A rise in health consciousness is forcing chocolate companies to come up with new products: The chocolate industry has been affected and touched by the trend rising health consciousness in public in the same way as all the food and beverage industry. The consumers are worried about obesity and heart disease. This has forced the companies to promote their products as the healthier version or to come up with products with less sugar, etc. This has seen a rise in offerings of dark chocolates, protein bars with chocolate, sugar-free chocolate and single-origin chocolate. Ferrero has also joined this trend and has started offering its packets in smaller sizes. Ferrero has recently acquired the British company Eat Natural to strengthen its offerings of healthier products. But Ferrero needs to do more and adapt more if it wants to continue its dominance as most of major products will fall into the category of “unhealthy” especially Nutella.

The remaining section under "Threat" is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Nutella
  • Tic-Tac
  • Kinder
  • Ferrero Rocher
  • Mon Cheri
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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Check Out Analysis of Other Relevant Companies

References used in Ferrero SpA SWOT & PESTLE Analysis Report

1. Top 10 largest chocolate companies - https://fooddigital.com/food/top-10-largest-chocolate-companies
2. OUR BRANDS - https://www.ferrerocareers.com/int/en/about-ferrero/our-brands
3. Chocolate industry asked to eliminate child labour - https://www.ghanabusinessnews.com/2022/04/22/chocolate-industry-asked-to-eliminate-child-labour/
4. UK and Irish agencies warn of risks from fake Wonka chocolate bars - https://www.foodsafetynews.com/2022/03/uk-and-irish-agencies-warn-of-risks-from-fake-chocolate-bars/#more-213180
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2024). Ferrero SpA SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/ferrero/ [Accessed 29 Mar, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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Ferrero SpA SWOT and PESTLE Analysis has been conducted by Sohil Sankalp and reviewed by senior analysts from Barakaat Consulting.

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