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Five Below Inc. SWOT & PESTLE Analysis

ID : 521248653| Jun 2022| 21 pages

COMPANY PROFILE -Five Below Inc.

Business Sector :Retail

Operating Geography :United States, North America, Global

About Five Below Inc. :

Headquartered in Philadelphia, Pennsylvania, Five Below Inc. is an American chain of specialty discount stores that markets products costing up to $5, along with a small assortment of products from $6 to $10. The products offered by the company include high-quality products which are loved by tweens, teens and more. It also offers some incredible finds that go beyond $5. The firm was founded by Tom Vellios and David Schlessinger in 2002 and has around 1,000+ stores located in 39 states. The products that fall into the Five Below departments include New&Now, Create, Play, Candy, Room, Style, Party, and Ten Below Tech. The firm began its outward extension away from the Philadelphia Metro area in 2011 by entering the Illinois and Michigan markets. It then expanded over to Georgia, Kansas, Missouri and Western Michigan, Texas, Tennessee, Alabama, Florida and Kentucky, Louisiana, Minnesota, Oklahoma, West Virginia and Wisconsin, California, Arizona, Iowa and Nebraska over the following years. Whereas Colorado & Nevada were added in 2020, Utah is being added in 2022. Top brands of the firm include Disney, Nickelodeon, Marvel, Hershey's and may more. Five Below is considered as the "yes!" store, due to the cheap price range offered by them for the cool and trendy stuff for its customers.

Five Below's Unique Selling Proposition or USP lies in being one of the fastest growing value retailers on the planet. The mission statement of Five Below reads,” Five Below means you never have to pay more than $5 for the coolest, trendiest, highest quality stuff you just gotta have.”

Five Below Inc. Revenue :


US$ 2,848 million – FY ended January 2022
US$ 1,962 million – FY ended January 2021

Competitive Analysis of Five Below Inc.

SWOT
PESTLE
The SWOT analysis for Five Below is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Reputed brand with 1000+ stores present in 39 states of USA with a diverse product mix and differentiated shopping experience
2. Well-defined target audience and low prices provides exceptional value proposition for customers
3. Consistent and powerful store economics with low vendor dependence
4. High number of customer re-purchases and high average expenditure per customer in a year
1. High and fixed shipping rates for online orders may deter online sales
2. Five Below has raised prices in the last one year which can lead to a reduction in sales
OpportunitiesThreats
1. Expand to other states in the US and increase number of stores in large states
2. Enhance and optimize operating costs
3. Focusing on creating “wow” customer experiences
4. Combining loyalty program with investments in data and analytics
1. High competition in the discount retail industry in USA
2. COVID-19 closed down nearly all stores for Five Below
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Five Below Inc.

Strength

1. Reputed brand with 1000+ stores present in 39 states of USA with a diverse product mix and differentiated shopping experience: Five below was established in Philadelphia in 2002 and since then has expanded its operations to 39 states in the US with 1087 stores. It has maintained its position as an attractive and affordable store with unique marketing strategies and focused sales. Five Below’s tag line is “Let Go and Have Fun”, promoting a fun and enjoyable shopping experience at its stores. Five Below provides a diverse mix of select brand products and licensed merchandise across 8 divisions, namely Style, Room, Tech, Candy, Sports, School Supplies, Party and Seasonal products. This diverse mix of products allows Five Below to have high revenues on an average. The seasonal products also provide a boost to business. Five Below has a strong reputation among consumers in USA.

2. Unique and well-defined target audience and low prices provides exceptional value proposition for customers: Five Below is targeted at Tweens and teens, allowing it to create age and trend specific products at price differentiated points. Their stores and ambience are upbeat and vibrant providing a unique and differentiated shopping experience to the attractive market segment. Due to lower prices, it is a “go-to” brand for many parents and children. The specific target market combined with attractive and low prices allows Five Below to be successful in its marketing and advertising campaigns. The company is able to identify and hop onto all new trends as they become mainstream in the teen and tween segment, allowing them to maintain a leading position in the market.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

SWOT & PESTLE (combined)
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References used in Five Below Inc. SWOT & PESTLE Analysis Report

1. Annual Report 2020 - https://s22.q4cdn.com/969286406/files/doc_financials/2020/ar/FIVE-2020-Annual-Report.pdf
2. Investors Presentation - https://s22.q4cdn.com/969286406/files/doc_presentations/2021/HOME_2021-Investor-Relations-Mar2021-FNL-Release.pdf
3. Consumers hate paying for shipping more than just about anything - https://www.retailwire.com/discussion/consumers-hate-paying-for-shipping-more-than-just-about-anything/
4. Biden minimum wage – everything to know - https://usa.inquirer.net/72575/biden-minimum-wage-everything-to-know
5. The Impact Of Covid-19 On U.S. Economy And Financial Markets - https://www.forbes.com/sites/mikepatton/2020/10/12/the-impact-of-covid-19-on-us-economy-and-financial-markets/?sh=26a99c362d20
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2022)

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Five Below Inc. SWOT and PESTLE analysis has been conducted by Muskan Arya and reviewed by senior analysts from Barakaat Consulting.

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