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Flipkart SWOT & PESTLE Analysis

ID : 52221753| Jul 2022| 20 pages

COMPANY PROFILE -Flipkart

Business Sector :Retail, E-commerce

Operating Geography :India, Asia, Global

About Flipkart :

Flipkart is an e-commerce unlisted private company headquartered in Bangalore, Karnataka. This online retail megastore was founded in 2007 by Sachin Bansal and Binny Bansal and incorporated on 19 September, 2011. Despite being based in Bangalore, Flipkart is registered in Singapore. With its modest beginnings in selling books, Flipkart has today expanded to include a wide variety of goods. It was also the first e-commerce website to introduce the concept of cash on delivery, which is something that is endorsed by every e-commerce website in India today. In August 2018, US-based retail titan Walmart acquired a 77% controlling stake in the company for $16 billion. Co-founders — Sachin and Binny Bansal — have exited from overseeing the daily operations of the Company. Flipkart was said to be "neck and neck" with Amazon in the sale of electronics and mobile phones, and it has a dominant position in the apparel sector thanks to its purchase of Myntra. Additionally, Flipkart is the owner of PhonePe, a UPI-based mobile payment platform. Flipkart announced in April 2022 the opening of India's largest fulfilment centre in Haringhata, West Bengal. This is a significant step towards the creation of large-scale entrepreneurship and employment opportunities for millions of sellers, artisans, and employable youth in Eastern India. The technologically advanced facility will support about 20,000 sellers from the state and the North-East region and generate more than 11,000 new job opportunities.

The USP of Flipkart is that it is India’s one of the largest e-commerce platforms. Flipkart’s mission is “to transform commerce in India through technology.”

Flipkart Revenue :


INR 433.57 billion - FY ending March 30th, 2021 (y-o-y growth of 25%)
INR 346.1 billion - FY ending March 30th, 2020

Competitive Analysis of Flipkart

SWOT
PESTLE
The SWOT analysis for Flipkart is presented below:
Strengths
Weaknesses
1. Internal fleet helps in streamlining deliveries
2. Development of strong in-house brands
3. Exclusive tie-ups with established brands to attract customers
4. Robust line of acquisitions
1. Desperate to outbid Amazon
2. Limited distribution channel reach
Opportunities
Threats
1. India’s growing logistics sector can provide a good ground to highlight its own fleet
2. Leverage the nationwide vibe of ‘Make in India’
3. Launch of Video Originals to take on Amazon Prime video
4. Spin Off PhonePe to make it an independent entity
5. Rising demand for online delivery due to Covid-19
6. Boosting entrepreneurship which will in turn propel growth of its own user base
1. Strong competition in the e-commerce platform
2. Unethical commercial practices
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Detailed SWOT Analysis of Flipkart

Strength

1. Internal fleet helps in streamlining deliveries: Flipkart has ploughed in over $400 million in its logistics arm eKart in four installments. Ekart, which is operated by Instakart Services, deals with all order completion, post-delivery and seller services. Ekart had initially been founded by Flipkart as an in-house logistics business. In 2015, it was acquired back from WS Retail Services, the biggest retailer in the market to whom it had been sold due to regulatory hiccups. This foray in the logistics segment gives Flipkart not only the advantage of streamlined deliveries, but also opens up the opportunity of starting an independent logistics business in the future. In one of its delivery hubs on the outskirts of Bengaluru, Flipkart has installed about 100 robots. The company claims that these robots will assist with packaging and streamline its supply chain. Currently, the robots can sort more than 4,500 packages in an hour, which is ten times more than a single human could do at the same time. With only minor infrastructure improvements and the addition of more robots, the product can also be increased by a factor of five.

2. Development of strong in-house brands: As Flipkart targets higher margins and differentiated product offerings to take on rivals, it has invested muscle on introducing new private-label brands, adding to its growing portfolio of in-house brands in electronics, fashion and furniture. Flipkart got onto the private label bandwagon in 2017 with the launch of MarQ (large appliances), Smart Buy (consumer electronics) and Billion, a brand for smartphones, which was later repositioned to focus on personal care and home utilities. SmartBuy, the umbrella brand encompassing a total of 13 in-house brands features low-priced products such as chargers, accessories, etc. The company launched several new brands in 2018, namely, Perfect Homes (furniture), Cara Mia and Ann Springs (women fashion and accessories), and Miss & Chef (kids clothing and toys). The latest addition to private label brands by the retail giant has been Adrenex, in May 2019, which is a sports and fitness brand selling over 220 products currently. Margins on private (in-house) labels are as high as 45% on fashion products for Myntra.

The remaining section under “Strength” is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

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TABLE OF CONTENTS
DELIVERY AND FORMAT
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References used in Flipkart SWOT & PESTLE Analysis Report

1. Now, robots at Flipkart to sort packages, streamline supply chain - https://apparelresources.com/technology-news/retail-tech/now-robots-flipkart-sort-packages-streamline-supply-chain/
2. Flipkart acquires ANS Commerce to strengthen its e-commerce ecosystem - https://www.business-standard.com/article/companies/flipkart-acquires-ans-commerce-to-strengthen-its-e-commerce-ecosystem-122041900619_1.html
3. Flipkart’s foray into food retail hits regulatory roadblock as DPIIT rejects application - https://www.financialexpress.com/industry/dpiit-rejects-flipkarts-food-retail-application-says-it-doesnt-fit-into-fdi-guidelines/1977408/
4. Flipkart commits to increasing employability for the differently-abled - https://www.business-standard.com/article/companies/flipkart-commits-to-increasing-employability-for-the-differently-abled-122042700741_1.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Flipkart SWOT & PESTLE Analysis
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