COMPANY PROFILE -Fluor Corporation
Business Sector :Engineering and Construction
Operating Geography :USA, North America, Global
About Fluor Corporation :
Fluor Corporation was founded by John Simon Fluor in 1912 as Fluor Construction Company, which later grew into building oil refineries, pipelines and other facilities for oil and gas industry in California, Middle East and other part of the world. Presently, Fluor is headquartered in Irving, Texas as multinational engineering and construction firm. Through its subsidiaries and joint ventures the company provides services like engineering, procurement, construction, fabrication and modularization, operations, maintenance and asset integrity, and project management services. The company consist a diverse set of industries such as oil and gas, chemicals and petrochemicals, mining and metals, infrastructure, life sciences, advanced manufacturing and technologies through which these services are provided. In December 2020, the company divided its business into six segments: Energy & Chemicals, Mining & Industrial, Infrastructure & Power, Government, Diversified Services, and Other. It follows four megatrends including, Industry 4.0, Energy Transition and Urbanization, Beyond Globalization and Stakeholder Engagement, to increase the demand for its product and services. As of early 2021, the company has 44,000 employees in more than 100 countries. The company was ranked 196 on 2021 Fortune 500.
Fluor Corporation’s unique selling proposition or USP lies in being one of the leading construction companies in the world. Fluor Corporation’s vision statement reads, “As a valued partner, we deliver innovative and sustainable solutions that enable all our stakeholders to flourish.”
Fluor Corporation Revenue :
$ 15,668.5 million - FY ending 31st March 2020 (y-o-y growth -9.5%)
$ 17,317.3 million - FY ending 31st March 2019
Competitive Analysis of Fluor Corporation
The SWOT analysis for Fluor Corporation is presented below in a matrix followed by the detailed analysis report:
Strengths | Weaknesses |
1. Large-scale operations across a wide range of end-markets and geographies
2. MEGlobal project recognized as “Best of the Best” by ENR
3. Strong level of technological expertise across all projects
4. Building infrastructure for US Intelligence agencies worldwide
| 1. Large projects subject to higher risk and very low margins
2. Bonds have been downgraded recently by rating agencies
3. Poor gender diversity at the corporate management level
4. Cancellation of orders and delays in receiving payments due to COVID-19
|
Opportunities | Threats |
1. Meet strategic priorities underlined in “Building a Better Future” plan
2. Grow oil and gas segment to 70% of total revenue by 2023
3. Improving balance sheet to secure investment-grade credit ratings
4. Selling asset management subsidiary “Stork” to increase liquidity
5. 30% of US bridges beyond their lifetime
| 1. Most project work does not permit employees to work-from-home
2. Low barriers to entry in operations and maintenance markets
3. Fluctuations in prices of raw material like steel, copper, nickel, etc.
4. Rigorous competition in securing US-government project contracts
|
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Detailed SWOT Analysis of Fluor Corporation
Strength
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Weakness
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Opportunity
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1. Meet strategic priorities underlined in “Building a Better Future” plan: In January 2021, Fluor initiated a new strategic plan called the “Building a Better Future” during a Strategy Day event with investors. This plan holds four strategic priorities to drive the growth of the company and create values for shareholders. Under this strategy the company plans to enhance its portfolio by diversifying in markets exclusive of traditional oil and gas sector, including energy transition, advanced technology and life sciences, high-demand metal, infrastructure and mission solutions. Pursuing contracts which are more inclined towards reimbursable contracts as well as those which have rational and balanced commercial terms that reward value. The company plans to strengthen its financial discipline and maintain a strong balance sheet by having a robust cash flow and earnings. Lastly, it wants to enhance its Diversity, Equity and Inclusion program to promote social progress and sustainability as well as maintain a culture of high-performance and purpose.
2. Grow oil and gas segment to 70% of total revenue by 2023: Fluor Corporation aims to grow their non-traditional oil and gas segment to account for 70% of the overall revenue by 2023. Currently, the segment accounts for a small part of the energy and chemicals segment which accounted for 43% of the revenue in 2020. Growing the oil and gas segment includes innovations in energy transition, life sciences and infrastructural development. Fluor plans to merge the oil and gas segment with the renewable energy segment “New Energy” to capture and retain new and old clients alike. Old customers who have been operating with oil and gas will find it difficult to completely transition to newer forms of energy; hence, they will continue to invest in oil and gas while trying to diversify to other energy sources. If Fluor offers them both options under one umbrella, these customers will not look for alternate energy providers and instead continue with Fluor’s services throughout.
The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.
Threat
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The PESTLE analysis for Fluor Corporation is presented below in a table followed by the detailed analysis report.
Political | Economical |
1. Suspension of mining in South America due to COVID-19
2. New US administration policy expected to support energy transition
| 1. Decline in oil prices affected Energy and Oil segment adversely
2. Copper prices expected to rise in 2021
|
Social | Technological |
1. Growing demand for electric vehicles raising demand for copper
2. Urbanization to drive demand for innovative and sustainable solutions
| 1. Exploring low-carbon H2 and carbon capture technology to meet decarbonisation goals
2. Innovation in robotics and AI to increase efficiency of operations
|
Legal | Environmental |
1. New climate change laws increase cost of operations | 1. Committed to achieving net-zero emissions by 2023
2. Multiple solar and bio-mass power plants constructed
|
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Detailed Pestle Analysis of Fluor Corporation
Political
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Economic
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Social
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Technological
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Legal
1. New climate change laws increase cost of operations: As industrial business contains the use of many hazardous materials and operations which are harmful for the environment as well as humans at large, governments of various countries have adopted numerous laws and regulations to monitor the use of harmful chemicals and other business activities which impacts the environment. Fluor is subjected to many environmental laws and health and safety regulations as its operations contain hazardous materials including nuclear and other radioactive materials. If the company fails to handle or dispose these chemicals in a proper way it may result in civil and criminal liabilities. These laws and regulations keep changing with time. Factors such as cost of compliance, environmental remediation, claims regarding personal injury, property damage, and hazardous material such as lead or asbestos-related product, could adversely impact the profitability and result of operation of the company.
Environmental
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Major Brands :
- Energy Solutions
- Urban Solutions
- Mission Solutions
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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References used in Fluor Corporation SWOT & PESTLE Analysis Report
1. Fluor 2020 Annual Report - https://investor.fluor.com/static-files/cdafdde5-9c9d-4f79-848c-a1872b7f298b
2. Fluor’s MEGlobal BookraMEG Project Named Best of the Best by Engineering News-Record - https://newsroom.fluor.com/news-releases/news-details/2021/Fluors-MEGlobal-BookraMEG-Project-Named-Best-of-the-Best-by-Engineering-News-Record/default.aspx
3. Fluor Corporation - Moody's announces completion of a periodic review of ratings of Fluor Corporation - https://finance.yahoo.com/news/fluor-corporation-moodys-announces-completion-162506905.html /p>
4. Fluor Corporation - Moody's downgrades Fluor's unsecured rating to Ba1 and assigns Ba1 CFR; ratings remain under review for downgrade - https://markets.businessinsider.com/news/bonds/fluor-corporation-moody-s-downgrades-fluor-s-unsecured-rating-to-ba1-and-assigns-ba1-cfr-ratings-remain-under-review-for-downgrade-1029282318
5. 2021 Fluor Strategy Day - https://investor.fluor.com/static-files/9aded6ac-6215-4b7d-9782-f6545019d777
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Fluor Corporation SWOT and PESTLE analysis has been conducted by Anangsha Saha and reviewed by senior analysts from Barakaat Consulting.
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