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Fonterra Co-operative Group SWOT & PESTLE Analysis

ID : 52651153| Sep 2020| 14 pages

COMPANY PROFILE -Fonterra Co-operative Group

Business Sector :Food Processing, Dairy

Operating Geography :New Zealand, Australia, Global

About Fonterra Co-operative Group :

Fonterra Cooperative is the world’s largest dairy exporter owned by over 10,500 farmers. It is a global nutrition company. It is headquartered in Auckland, New Zealand but operates in more than 140 countries worldwide. This New Zealand based multinational dairy co-operative’s exports account for more than 25% of New Zealand’s global exports and has been the same for over 50 years. China is its largest market with around 11% of China’s dairy consumption coming from Fonterra. It was founded in 2001 with the merger of New Zealand Dairy Group and Kiwi Cooperative Dairies with the New Zealand Dairy Board. It employs around 20,000 people worldwide as of 2020.
Fonterra highly believes in the power of dairy and want to be the industry leader in quality and innovation. It believes that by being Good Together it can bring more success to their customers and farmers as well. Its values are “doing what is right, challenging boundaries, cooperative spirit and making it happen.” Fonterra’s USP or unique selling point lies in being the world’s leading dairy exporter – responsible for approximately 30% of the world's dairy exports and New Zealand’s largest company.

Fonterra Co-operative Group Revenue :


NZ $ 10,071 million – FY ending 31st Jan, 2020
NZ $ 9,428 million – FY ending 31st Jan, 2019

Competitive Analysis of Fonterra Co-operative Group

SWOT
PESTLE
The SWOT analysis for Fonterra Co-operative is presented below:
Strengths
Weaknesses
1. Partnerships with multiple organizations across globe
2. Establishment of world class Fonterra Research and Development Centre (FRDC)
3. Large scale operation with global supply chain
1. Operational challenges and slow market recovery.
2. Heavy asset model with large debt undertaken
3. Fall of soaring aspirations and ill-fated investments over the last decade:
4. Lack of trust & confidence in management
Opportunities
Threats
1. Asset restructuring would lead to more deals and reduce their debt
2. Increasing portfolio by exploring into alternative non-dairy nutrients
3. Streamlining of operations to integrate business and reduce losses
4. Developing economies expected to drive the majority of global dairy growth:
5. Dairy products becoming popular as convenient, on-the-go snacks
1. Decreasing Yuan value would impact the operations in China, its biggest market
2. Global climatic change deterioration would affect the milk production capacity worldwide
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Detailed SWOT Analysis of Fonterra Co-operative Group

Strength

1. Partnerships with multiple organizations across globe: Fonterra is planning to expand into countries through partnerships with the existing firms. It announced launching dairy products in India through an equal joint venture with Future Group in 2018. Consumer demand for dairy products in India is said to increase 7 times the demand in China and Fonterra wanted to leverage the opportunity to serve the world’s largest and fastest growing market. Fonterra also partnered with MFAT to help increase the dairy quality and consumption in developing countries. It will help in promoting dairy industry development along with checking on food safety and quality. It also partnered with BY-HEALTH which would help in increasing its sports and active lifestyle business units through research and development. Through this it aims to help the consumers around the word, mainly the Chinese consumers.

2. Establishment of world class Fonterra Research and Development Centre (FRDC): New Zealand has always believed and worked for better developments in dairy sector. It is the leader in dairy innovation. Fonterra has its own Fonterra Research and Development Centre, FRDC, in Palmerston, New Zealand since 1927. It is one of the largest research facilities available for dairy industry. It employs dairy science experts like 280 researchers, engineers and scientists from across 46 countries. It also has around 130 PhDs and 350 dairy patents. Not just in New Zealand, it has product application centers in Australia, Malaysia, Chile and Brazil as well. Fonterra works across all these centers to remain the leader and forefront of the future of dairy. FRDC also partners with multiple universities and research facilities worldwide to develop products and develop sustainable dairy production process. Having its own center helps Fonterra gain an advantage and remain in the front of dairy innovation.

The remaining section under "Strengths" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Lactalis International
  • Open Country Dairy
  • Synlait Milk Company
  • Saputo Inc
  • Arla Dairy

Major Brands :

  • Anchor
  • Anmum
  • Anlene
  • NZMP
  • Farm source
  • De Winkel
  • Fresh'n'Fruity
  • Kapiti
  • Mainland
  • Mammoth
  • Primo
  • Symbio
  • Piako
  • Perfect Italiano
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Check Out Analysis of Other Relevant Companies

References used in Fonterra Co-operative Group SWOT & PESTLE Analysis Report

1. Future Group partners New Zealand dairy giant Fonterra-https://economictimes.indiatimes.com/industry/cons-products/food/future-group-partners-new-zealand-dairy-giant-fonterra/articleshow/65321469.cms
2 .New Zealand's Fonterra says weaker yuan hits dairy demand- https://www.nasdaq.com/articles/new-zealands-fonterra-says-weaker-yuan-hits-dairy-demand-2019-09-03
3. Fonterra Annual Reports 2019- https://www.fonterra.com//content/dam/fonterra-public-website/fonterra-new-zealand/documents/pdf/financial-results/fy19/Annual_Report_slides_FINAL_26092019.pdf
4. Fonterra Research and Developement- https://www.fonterra.com/nz/en/what-we-stand-for/innovation/frdc.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Fonterra Co-operative Group SWOT and PESTLE analysis has been conducted by Sushree Lasyamayee and reviewed by senior analysts from Barakaat Consulting.

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