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Fonterra Co-operative Group SWOT and PESTLE Analysis

ID : 52651153| Oct 2023| 22 pages

COMPANY PROFILE -Fonterra Co-operative Group

Business Sector :Food Processing, Dairy

Operating Geography :New Zealand, Australia, Global

About Fonterra Co-operative Group :

Fonterra Cooperative is the world’s largest dairy exporter owned by over 10,500 farmers. It is a global nutrition company. It is headquartered in Auckland, New Zealand but operates in more than 140 countries worldwide. This New Zealand based multinational dairy co-operative’s exports account for more than 25% of New Zealand’s global exports and has been the same for over 50 years. China is its largest market with around 11% of China’s dairy consumption coming from Fonterra. It was founded in 2001 with the merger of New Zealand Dairy Group and Kiwi Cooperative Dairies with the New Zealand Dairy Board. It employs around 21,500 people worldwide as of 2022. In March 2022, Fonterra announced that it would stop doing business in Russia. This comes after the Co-op decided to stop product shipments to Russia at the end of February.

Fonterra’s USP or unique selling point lies in being the world’s leading dairy exporter – responsible for approximately 30% of the world's dairy exports and New Zealand’s largest company. Fonterra highly believes in the power of dairy and want to be the industry leader in quality and innovation. It believes that by being Good Together it can bring more success to their customers and farmers as well. Its values are “doing what is right, challenging boundaries, cooperative spirit and making it happen.”

Fonterra Co-operative Group Revenue :


NZ $ 20,565 million – FY ending 31st July, 2021
NZ $ 20,282 million – FY ending 31st July, 2020

Competitive Analysis of Fonterra Co-operative Group

SWOT
PESTLE
The SWOT analysis for Fonterra Co-operative is presented below:
Strengths
Weaknesses
1. Large scale operation with global presence across many countries.
2. Partnerships with multiple organizations across globe
3. Strong innovation capability with growing R&D investments.
1. Heavy asset model with slow financial growth
2. Fall of soaring aspirations and ill-fated investments over the last decade
3. Divestments and a changing capital structure of the company can affect business.
Opportunities
Threats
1. Increase product portfolio in both diary and non-diary nutrients.
2. Streamlining of operations through implementation of digital solutions.
3. Expand operations in developing economies that will drive the majority of global dairy growth.
4. Position the business as sustainable and transparent as per changing consumer demands.
1. Slowdown in the global economy can affect the demand and prices of milk.
2. Supply chain disruptions can affect both supply and operations.
3. Global climatic change deterioration would affect the milk production capacity worldwide
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Detailed SWOT Analysis of Fonterra Co-operative Group

Strength

1. Large scale operation with global presence across many countries: Fonterra being a global company operates in more than 140 countries. Having its operations spread across the globe gives it a competitive advantage of a global supply chain which ensures that all its operations run smoothly and it is able to work efficiently across all these countries. Having such a huge supply chain also gives the firm an advantage of economies of scale which leads to a better efficient performance. It not just provides a huge market in all these countries with a huge demand but also help the company to operate in these countries with strong customer relationships. The firm has around 48 production sites and supplies milk to all the major economies. The majority of the revenue of the firm comes from China which is a major diary product consuming country.

2. Partnerships with multiple organizations across globe: Fonterra plans to partner with various existing firms which will help it to expand into countries. In 2018, the company entered into a partnership with a2 milk company. This partnership linked the manufacturing and supply chain capabilities of Fonterra with the brand strength of a2. In another partnership deal, the company entered into partnership with VitaKey, an US biotech firm to research for ways that prolong probiotic strains. This partnership aims at improving the storage duration of the milk as the global supply chain disruption demands so. Fonterra, New Zealand’s exchange and European Energy Exchange have entered into a partnership to stimulate future growth of dairy trading platform. Other partnership includes partnerships with Chinese firms to develop and launch new products. However, the company ended its partnership with the Future group in India.

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Weakness

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Opportunity

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Threat

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Major Competitors :

  • Lactalis International
  • Open Country Dairy
  • Synlait Milk Company
  • Saputo Inc.
  • Arla Dairy

Major Brands :

  • Anchor
  • Anmum
  • Anlene
  • NZMP
  • Farm source
  • De Winkel
  • Fresh'n'Fruity
  • Kapiti
  • Mainland
  • Mammoth
  • Primo
  • Symbio
  • Piako
  • Perfect Italiano
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References used in Fonterra Co-operative Group SWOT & PESTLE Analysis Report

1. Annual Report - https://view.publitas.com/fonterra/2021-annual-review/
2. Business Performance Report - https://view.publitas.com/fonterra/2021-business-performance-report/
3. Fonterra signs up HCL for IT infra transformation - https://indbiz.gov.in/fonterra-signs-up-hcl-for-it-infra-transformation/
4. Fonterra develops new products for $100b health & wellness market - https://www.stuff.co.nz/business/farming/agribusiness/128691151/fonterra-develops-new-products-for-100b-health--wellness-market
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Fonterra Co-operative Group SWOT and PESTLE analysis has been conducted by Sushree Lasyamayee and reviewed by senior analysts from Barakaat Consulting.

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