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Ford Motor SWOT and PESTLE Analysis

ID : 52190853| Feb 2023| 21 pages

COMPANY PROFILE -Ford Motor

Business Sector :Automobile

Operating Geography :United States, North America, Global

About Ford Motor :

Ford Motor has been a pioneer in global automobile industry since its inception in 1903 by Mr. Henry Ford at Dearborn, Michigan. Ford Motor’s core business includes designing, manufacturing, marketing and servicing a full line of passenger cars, trucks, SUVs as well as luxury vehicles. It sells commercial vehicles and automobiles under its Ford brand and luxury vehicles under Lincoln brand. This American multinational automaker headquartered in Dearborn, Michigan, Detroit was founded by Henry Ford in 1903. Formerly known as Henry Ford Company and Cadillac Motor Company, it is one of the world's largest and most profitable family-controlled businesses to be in operation for over 100 years. Ford is also the parent company to the Brazilian SUV producer, Troller, and Australian performance car manufacturer FPV. Ford Motor Company also has stake in Aston Martin of UK, Jiangling of China and is part of various joint ventures and alliances in China, Thailand, Taiwan, Turkey and Russia. It features on the NYSE but the Ford family retains a minority stake. Ford Motor employs close to 183,000 employees globally across its 62 manufacturing sites around the globe as of early 2022.

Ford Motor Company's vision statement reads "People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership" and its mission statement states "At Ford, we go further to make our cars better, our employees happier and our planet a better place to be." Ford Motor's USP or Unique selling point lies in being a legacy brand that is one of America's and the world's largest and most profitable automobile manufacturing companies that pioneered the first economic, mass-produced car–the Model T–and also helped pioneer assembly-line manufacturing.

Ford Motor Revenue :


US $136,341 million – FY 31st Dec 2021 (y-o-y growth 7.23%)
US $127,144 million - FY 31st Dec 2020

Competitive Analysis of Ford Motor

SWOT
PESTLE
The SWOT analysis for Ford Motor is presented below:
Strengths
Weaknesses
1. Huge product portfolio and a total mobility solutions company
2. Strong focus on emerging opportunities and future trends and technologies
3. Strong line of credit for financing facility to the customers
4. Constant upgradation to existing vehicles
1. Underperforming premium luxury vehicles under Lincoln brand
2. Lack of performance in developing markets as well as with small vehicles in various markets
3. Overdependence on North American market.
4. Frequent product recalls are impacting Ford’s bottom line
Opportunities
Threats
1. Rise in e-commerce pushes up demand for LCVs
2. New business opportunities due to future trends like electrification & autonomous driving technologies
3. Innovation in mobility solutions
4. Signing of strategic MoU’s to facilitate growth
1. Emergence of cheaper Asian alternatives to mobility solutions
2. Protectionist measures in US
3. Party to certain litigations due to use of asbestos.
4. Battery cost increases leading to increase in EV prices
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Detailed SWOT Analysis of Ford Motor

Strength

1. Huge product portfolio and a total mobility solutions company: Ford Motor has a huge product portfolio spread across various product lines - passenger cars, SUVs, commercial vehicles, and now even electric vehicles – trucks as well as luxury vehicles. Thus, it commands a significant portion of the global automotive market share – around 5% across the world as of 2021, with a total sale of 3,942,000 vehicles during the year. In 2021 the company’s US market share was 12.4% with a total retail sale of about 1.9 million units. Ford Motor has launched a subsidiary company – Ford Smart Mobility LLC to build technology platforms to support connectivity for both owned as well as shared businesses. The Company acquired Chariott application providing crowd shuttle service which is presently operating in select cities in the US.

2. Strong focus on emerging trends and technologies: Vehicle connectivity and smart mobility are the emerging trends in the auto industry and Ford Motor. The company is focusing on bringing out autonomous vehicles for commercial use such as ride sharing and parcel delivery and has partnered with Lyft, Domino’s Pizza and Postmates to improve and optimize customer experience. Further, from 2023 onwards the automaker looks to expand the availability of its hands-free highway driving system to Lincoln’s entry-level Corsair crossover. The company has also partnered with Google, as a result of which, from 2023 onwards all Ford and Lincoln vehicles at all price points will be powered by Android, with Google apps and services built-in. Also, these two companies together have established a new collaborative group, Team Upshift, that aims at opening up of disruptive data driven opportunities in the future.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

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References used in Ford Motor SWOT & PESTLE Analysis Report

1. Annual Report - https://s201.q4cdn.com/693218008/files/doc_financials/2021/q4/Ford-2021-10-K-Report.pdf
2. Global automotive market share in 2021, by brand - https://www.statista.com/statistics/316786/global-market-share-of-the-leading-automakers/
3. Ford, Mercedes farewell Russia - https://premium.goauto.com.au/ford-mercedes-farewell-russia/
4. Consumer prices up 9.1 percent over the year ended June 2022, largest increase in 40 years - https://www.bls.gov/opub/ted/2022/consumer-prices-up-9-1-percent-over-the-year-ended-june-2022-largest-increase-in-40-years.htm
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Ford Motor SWOT and PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2024). Ford Motor SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/ford-motor/ [Accessed 19 Apr, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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