Get The Free Sample Complete
SWOT & PESTLE Analysis Report
This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals. We also guarantee that you cannot find matched quality at such competitive and economic pricing.
Get Your Free Summary Copy of the
SWOT & PESTLE Analysis Report
Get the summary SWOT & report delivered straight to your email inbox for free.
Our insightful and holistic reports have helped corporate,academia and researchers to take their research forward. Like us on Facebook to stay updated with the latest published SWOT & PESTLE Report.

Ford Motor SWOT & PESTLE Analysis

ID : 52190853| Jan 2019| 14 pages


Business Sector :Automobile

Operating Geography :North America, USA, Global

About Ford Motor :

Ford Motors has been a pioneer in global automobile industry since its inception in 1903 by Mr. Henry Ford at Dearborn, Michigan. Ford Motors’ core business includes designing, manufacturing, marketing and servicing a full line of passenger cars, trucks, SUVs as well as luxury vehicles. It sells commercial vehicles and automobiles under its Ford brand and luxury vehicles under Lincoln brand. This American multinational automaker headquartered in Dearborn, Michigan, Detroit was founded by Henry Ford in 1903. Formerly known as Henry Ford Company and Cadillac Motor Company, it is one of the world's largest and most profitable family controlled businesses to be in operation for over 100 years. Ford is also the parent company to the Brazilian SUV producer, Troller, and Australian performance car manufacturer FPV. Ford Motor Company also has stake in Aston Martin of UK, Jiangling of China and is part of various joint ventures and alliances in China, Thailand, Taiwan, Turkey and Russia. It features on the NYSE but the Ford family retains a minority stake. Ford motors employs close to 201,000 employees globally across its 62 manufacturing sites around the globe as of 2018.
Ford Motors Company's vision statement reads "People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership" and its mission statement states "At Ford, we go further to make our cars better, our employees happier and our planet a better place to be." Ford Motor's USP or Unique selling point lies in being a legacy brand that is one of America's and the world's largest and most profitable automobile manufacturing companies that pioneered the first economic, mass-produced car–the Model T–and also helped pioneer assembly-line manufacturing.

Ford Motor Revenue :

US $156.8 billion – FY 31st Dec 2017 (y-o-y growth 3.3%)
US $151.8 billion - FY 31st Dec 2016

Competitive Analysis of Ford Motor

The SWOT analysis for Ford Motor is presented below:
1. Huge product portfolio and a total mobility solutions company
2. Strong focus on emerging opportunities and future trends and technologies
3. Strong line of credit for financing facility to the customers
1. Underperforming premium luxury vehicles under Lincoln brand
2. Lack of performance in developing markets as well as with small vehicles in various markets
1. Rise in e-commerce that pushes up demand for LCVs
2. New business opportunities due to future trends like electrification & autonomous driving technologies
3. Innovation in mobility solutions
1. Global financial crisis in domestic as well as many exports markets, creating excess capacity conditions
2. Emergence of cheaper Asian alternatives to mobility solutions
3. Protectionist measures in US
SWOT & PESTLE (combined)
Complete Report
USD 12.53
  • with PayPal
  • with Debit/Credit card
Great quality, Affordable pricing.
Safe and secure payments

Detailed SWOT Analysis of Ford Motor



1. Huge product portfolio and a total mobility solutions company: Ford Motors has a huge product portfolio spread across various product lines- passenger cars, SUVs, commercial vehicles – trucks as well as luxury vehicles. Thus it commands a significant portion of the global automotive market share – 7.3% across the world as of 2016. Ford Motors has successfully launched 11 vehicles in 2016 and another 11 in 2017 including the likes of new F-150, EcoSport, Focus Electric, all-new Fiesta and Expedition, as well as an all-new Lincoln Navigator. Ford Motors has launched a subsidiary company – Ford Smart Mobility LLC to build technology platforms to support connectivity for both owned as well as shared businesses. The Company acquired Chariott application providing crowd shuttle service which is presently operating in select cities in the US.

2. Strong focus on emerging trends and technologies: Vehicle connectivity and smart mobility are the emerging trends in the auto industry and Ford Motors. The company is focusing on bringing out autonomous vehicles for commercial use such as ride sharing and parcel delivery and has partnered with Lyft, Domino’s Pizza and Postmates to improve and optimize customer experience. In 2017 Ford created “Team Edison, a dedicated electric vehicle team to focus on leading electric-vehicle technology and the company also entered in a joint-venture with Zotye, a pioneer in the Chinese all-electric vehicle segment. These strategic initiatives will help Ford to expand its electric vehicle line up with a total of 40 vehicles globally – including 16 full battery electric vehicles by 2022.

3. Strong line of credit for financing facility to the customers: Ford Motors through its wholly owned subsidiary – Ford Motor Credit Company LLC provides financing options to the consumers through its dealership network and has a wide portfolio of credit facilities which are broadly classified under consumer and non-consumer categories. Financing services mainly includes retail instalment options, lease contracts for leasing companies, fleet customers, government companies and daily rental companies. Ford Motors also provides wholesale loans to the dealers for bulk purchases to optimize inventory across dealer sites. Ford motor credit also gains through interest rate supplements and support payments to dealers as well as its subsidiaries. Due to a wide gamut of financing operations. Ford Motors Credit Company earned $1.9Bn as pre-tax profit.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.

SWOT & PESTLE (combined)
Complete Report
USD 12.53
  • with PayPal
  • with Debit/Credit card
Great quality, Affordable pricing.
Safe and secure payments

Check Out Analysis of Other Relevant Companies

How to Reference This Page?

You can use the following in your reference section in order to give credit to the source. For different referencing styles and detailed guidelines, please click here.

Ford Motor SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & (2020). Ford Motor SWOT & PESTLE Analysis - SWOT & [online] Available at: [Accessed 09 Jul, 2020].

In-text: (SWOT &, 2020)

Copyrights and Disclaimer

Ford Motors SWOT and PESTLE analysis has been conducted by and reviewed by senior analysts from Barakaat Consulting.

Copyright of Ford Motors SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

You might also like to check out :
Ford Motor SWOT & PESTLE Analysis
Price : USD 12.53