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Fox Corporation SWOT & PESTLE Analysis

ID : 52798353| Nov 2020| 13 pages

COMPANY PROFILE -Fox Corporation

Business Sector :Mass Media

Operating Geography :United States, North America, Global

About Fox Corporation :

Fox Corporation, popularly known as Fox, is an American media company. It is headquartered in Manhattan, New York City. It was founded in 2019 by the acquisition of 21st Century Fox by the Walt Disney Company. Fox Corp. provides compelling news, sports and entertainment content. The assets that were not acquired by Disney were spun off from 21st Century Fox as the new Fox Corp. Fox Corporation, is owned by Murdoch Family via family trust with 39% interest. Fox Corp. also owns and runs about 30 TV stations in the US including in the country's prime three markets — Los Angeles, Chicago, and New York as of fiscal 2020. Rupert Murdoch is co-executive chairman, while his son Lachlan Murdoch is chairman and CEO. The company primarily deals in the television broadcast, news and sports broadcasting industries. The company employed around 7,700 full time employees as of Jun 30, 2019.
Fox Corporation’s USP or unique selling proposition lies in being a leader in news, sports and entertainment programming, achieving strong revenue growth and profitability. This American mass media company produces and distributes content through the world’s leading brands like FOX News, FOX Sports, FOX Network and the FOX Television Stations. FOX News Channel finished 2018 as the most-watched basic cable network for the third consecutive year.

Fox Corporation Revenue :


$11,389 million – FY ended June 30, 2019
$10,153 million – FY ended June 30, 2018

Competitive Analysis of Fox Corporation

SWOT
PESTLE
The SWOT analysis for Fox Corporation is presented below in a table followed by the detailed analysis report.
StrengthsWeaknesses
1. Premium brands deeply associated with viewers
2. Significant presence in domestic markets.
3. Leader across significant programming platforms
4. Attractive financial profile and strong balance sheet
5. Recognized with highest rating in 2020 corporate quality index.
1. Collective bargaining agreement for the services of trade employees
OpportunitiesThreats
1. Expand online distribution offerings and increase complementary sources of revenue
2. Smart(er) Personalization increase consumer engagement and loyalty
3. Building trust and transparency key to long term growth
1. Increasing competition across business environment
2. Change in advertising expenditures by other advertisers
3. Pandemic impacting consumer spending, which in turn impacts companies advertising budgets
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Detailed SWOT Analysis of Fox Corporation

Strength

1. Premium brands deeply associated with viewers: The company produces and distributes content through some of the world’s leading and most valued brands under the FOX name banner. FOX News is among the most recognized news brands in the world and even was recently ranked the “most trusted” American television news brand in the U.S. according to an independent survey. FOX Sports is well known for bold sports programming and its presence in virtually every U.S. household. The FOX Network primetime lineup has consistently delivered the 18-49-year-old audience. All these reputed brands have developed significant relationship with consumers. The quality of programming and strength of brands maximize the value given to the consumers and act as a competitive advantage for FOX Corporation.

2. Significant presence in domestic markets: The FOX brand hosts a range of national cable and broadcast networks. FOX News and FOX Business are available in almost 80 million households. FOX Network is present in almost all U.S households. Also, it owns 28 full power broadcast television stations which cover 17 Nielsen-designated market areas. This strong presence in the domestic market gives FOX Corporation the ability to produce and distribute content in cost-effective manner. It helps the company to engage with the audiences and develops strong relationship to attract and retain consumers.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

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Threats

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Major Competitors :

  • Warner Media
  • ViaCom
  • ABC
  • Universal Pictures
  • News Corp

Major Brands :

  • Fox Entertainment
  • Fox Television Stations
  • Fox News Media
  • Fox Sports Media Group
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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References used in Fox Corporation SWOT & PESTLE Analysis Report

1. Annual Report 2019 – https://media.foxcorporation.com/wp-content/uploads/prod/2019/09/18223214/Fox-Annual-Report-2019_Mid.pdf
2. Fox Corporation to Launch Video Apps on Samsung Smart TVs – https://www.foxcorporation.com/news/corp-press-releases/2019/fox-corporation-to-launch-video-apps-on-samsung-smart-tvs/
3. Fox News isn’t the problem, it’s the media’s obsession with Fox News – https://theconversation.com/fox-news-isnt-the-problem-its-the-medias-obsession-with-fox-news-114954
4. Fox Corporation Stock Rises After a Strong Earnings Report – https://www.fool.com/investing/2020/05/07/fox-corporation-stock-rises-after-a-strong-earning.aspx
5. Journalism needs to practice transparency in a different way to rebuild credibility – https://theconversation.com/journalism-needs-to-practice-transparency-in-a-different-way-to-rebuild-credibility-111474
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2021). Fox Corporation SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/fox-corporation/ [Accessed 24 Sep, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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Fox Corporation SWOT & PESTLE analysis has been conducted by Sushree Lasyamayee and reviewed by senior analysts from Barakaat Consulting.

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