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FrieslandCampina SWOT & PESTLE Analysis

ID : 52837453| Jun 2021| 15 pages

COMPANY PROFILE -FrieslandCampina

Business Sector :Dairy

Operating Geography :Netherlands, Europe, Global

About FrieslandCampina :

FrieslandCampina is an FMCG and B2B company founded in 1871 provides consumers with dairy products, such as milk, yoghurt, condensed milk, dairy-based beverages, cheese, butter and cream. It has locations in 36 countries and employs about 24,000 employees and is fully owned by Zuivelcoöperatie FrieslandCampina U.A., with 17,413-member dairy farmers in the Netherlands, Belgium and Germany. The Central Office is located in Amersfoort, the Netherlands. They are unique in their business as their suppliers, the farmers, are also owners and FrieslandCampina control the whole supply chain from grass till glass. They provide dairy products such as cream and cream dishes, whipped cream in spray cans, butter specialties and fillings to professional customers, such as bakeries and chefs to prepare delicious food experiences. They also sell ingredients and half-finished products to manufacturers of infant nutrition, the food industry and the pharmaceutical sector around the world. FrieslandCampina had ~24,000 employees with branches in 38 countries as of early 2021.

FrieslandCampina Revenue :


Euros 11,140 million – FY ended Dec 31st 2020 (YoY growth negative 1.4%)
Euros 11,297 million – FY ended Dec 31st 2019 (YoY growth negative 2%)
Euros 11,553 million – FY ended Dec 31st 2018

Competitive Analysis of FrieslandCampina

SWOT
PESTLE
The SWOT analysis of FrieslandCampina is presented below:
Strengths
Weaknesses
1. Manages the complete production chain- from grass to glass
2. Strong cooperative of member dairy farms
3. Global presence with product reach in over 100 countries
4. Purpose-driven, results-oriented people make a distinctive culture
1. Facing Liquidity issues, issued bonds worth 300 million Euros.
2. Higher-value-added products such as infant nutrition formula is largely exposed to Asia

Opportunities
Threats
1. Invest and innovate in the nutritional aspect of products especially as the pandemic has put health in focus
2. Expansion in Nigeria
3. There is an increased demand for milk products in Asia, Africa and Middle East.
1. Fall in Nigerian currency, Naira can hamper profits.
2. Lower bulk dairy prices would impact profit margins
3. Closed border between China & Hong Kong has impacted profits.
4. Increasing competition in Chinese markets
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Detailed SWOT Analysis of FrieslandCampina

 

Strength

1. Manages the complete production chain - from grass to glass: The main agenda of the “grass to glass” model is to ensure that Friesland Campina has complete control over the entire process from starting till the end so that they can achieve their goal of providing good quality nutrition to the world. They closely monitor every step with their Foqus Quality system. Here grass is representative of the food that the cows eat to the glass where the products are stored in cold storage. The Foqus Quality System covers food safety, quality, and good working conditions for the employees as well as fire safety. This program also has a dedicated audit team that monitor compliance with the outlined standards and regulations of all locations across the globe. Transparency, inspection and monitoring are the pillars of the Foqus program. The program also utilizes external and independent institutes to perform inspections. Foqus ensures to inspect elements as basic as the microbiological quality, hygiene and composition of products.

2. Strong cooperative of member dairy farms: At its very core, the cooperative constitutes more than 19000 members, who focus their efforts towards dairy farming. The company is wholly owned by Zuivelcooperatie FrieslandCampina, who sources the dairy directly from the members, ensuring timely payments for their products. This raw dairy is then optimised by FrieslandCampina into finished dairy products which have an outreach of 100 countries. By outsourcing the optimisation, the cooperative can focus all their efforts and resources towards quality dairy farming, thus creating an inclusive business model that benefits both the farmers, as well as the company. Each of the 19000 members is eligible to apply for a council member position. The member council is elected democratically, and these council members form a direct link between the farmers and the cooperative board. The cooperative board includes members chosen by a selection committee, as well as members from Frieslandcampina, thus ensuring adequate representation during policy structuring. This organisational structure creates and sustains a stable foundation for all the dairy farmers associated with FrieslandCampina.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

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Threat

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References used in FrieslandCampina SWOT & PESTLE Analysis Report

1. FrieslandCampina Annual Report 2019 - https://www.frieslandcampina.com/uploads/2020/03/FrieslandCampina-Annual-Report-2019.pdf

2. FrieslandCampina Annual Report 2018 - https://www.frieslandcampina.com/uploads/2020/03/FrieslandCampina-Annual-Report-2018.pdf

3. FrieslandCampina Company Profile - https://www.bloomberg.com/profile/company/1363Z:NA

4. FrieslandCampina Half Year Results 2020 - https://www.frieslandcampina.com/news/half-year-results-2020/

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2021)

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FrieslandCampina SWOT and PESTLE analysis has been conducted by Pallavi Singhal and reviewed by senior analysts from Barakaat Consulting.

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