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Fujifilm Holdings Corporation SWOT & PESTLE Analysis

ID : 52381553| Sep 2020

COMPANY PROFILE -Fujifilm Holdings Corporation

Business Sector :Consumer Electronics,Document solutions, Digital & Medical imaging, Cosmetics,Photographic Equipment & Supplies

Operating Geography :Japan, Asia

About Fujifilm Holdings Corporation :

Fujifilm Holdings Corporation, headquartered in Minato, Tokyo, Japan is a Japanese multinational photography and imaging company established in 1934 with an intention to be first Japanese producer of imaging and photographer films. Fuji, as it is commonly known is now a conglomerate serving customers in various industries from document solutions, imaging, and information solutions.Its products and services include digital photo cameras, medical imaging systems, graphic arts systems, flat panel display materials, recording media and office equipment and related services. It also sellsprinting equipment through its alliance with Xerox, Fuji Xerox.

Its key business segments are divided under: Imaging Solutions, Information Solutions, and Document Solutions. The Imaging Solutions sector oversees photo imaging ranging from photo taking to printing, optical device and electronic imaging. The Information Solutions business handles healthcare through medical systems, pharmaceuticals, regenerative medicine and life sciences' business developments; graphic arts; flat panel display (FPD) materials; recording media, industrial products and electronic materials. The Document Solutions sectoroverlooks office products, printers, and document outsourcing and production services. It has around 80,067employees working in 277Group Companies around the world as of Dec 2017.

Fujifilm Holdings USP or unique selling proposition is in being the leading provider of printing and information solutions and being highly innovative to churn out the next generation technology products through strategic partnerships. Fuji Xerox's mission statement reads " To help people find better ways to do great work -- by constantly leading in document technologies, products and services that improve our customers' work processes and business results." Fuji Groups mission is "to significantly contribute to the realization of a society in which all people across the world can lead lives that are abundant in spiritual as well as material wealth with a sense of fulfillment and satisfaction." Fujifilm group's vision is "Anchored by an open, fair and clear corporate culture and with leading-edge, proprietary technologies, Fujifilm is determined to remain a leading company by boldly taking up the challenge of developing new products and creating new value"

Fujifilm Holdings Corporation Revenue :

¥2,322,163 million – FY March 2017

Competitive Analysis of Fujifilm Holdings Corporation

The SWOT analysis for Fujifilm Holdings Corporation is presented below:
1. Partnership with Xerox group
2. Strong Leadership
3. Increasing operating efficiency
4. Strong focus on R&D and innovation
5. Strong Financial Performance and Strategy
1. Drug manufacturing business still in the uncertainty realm
2. Quality control issues in production
1. Expansion in Emerging Markets
2. Foraying deeper into the Healthcare sector
3. Capitalizing on rapid growth in Document Imaging Solutions
4. Improving capital efficiency
1. Digitization and Changing Technologies
2. Slow growth in Information Solutions Segment
3. Dependence on Currency Rates
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Detailed SWOT Analysis of Fujifilm Holdings Corporation



1. Partnership with Xerox group: FujiFilm group had a strong FY 2015-2016, which also marks the second year of Vision 2016. The operating income grew at 10.9% year on year at ¥191.2 billion.In 2018, the photocopier pioneer announced the total takeover of Xerox and merge the U.S company into their joint venture Fuji Xerox in a record $6.1 billion deal. The takeover of Xerox group will create a global leader in innovative print technologies and intelligent work solutions with $18 billion in revenue, thus accelerating path to the revenue growth through a larger customer base and an enhanced global reach. The takeover will also provide flexibility and financial leverage for improved strategic growth investments and attractive capital returns. The combined company will have enhanced prospects for revenue growth and margin expansion. The transaction will also unlock a sunstiancial shareholder value and forming a formidable combined company will be significantly stronger and a more competitive company.

2. Strong Leadership: The company appointed Kenji Sukeno as the new President and the COO in June 2016, under whose leadership the company has carried out the Vision 2016 initiative which has given a profitable return. They will also start formulating the next medium-term management plan. This clear vision and goal setting will help the company to get a strategic position and deliver on its objectives. Kenji Sukeno has immense experience with the company and his 12-year tenure in the United Kingdom, as well as the United States, will be useful in the global expansion of the Company.Fujifilm Holdings featured on Forbes Lists of Top Regarded Companies - #204, Global 2000 -#447, World's Best Employers- #412 and America's Best Employers - #387 in 2017.

3. Increasing operating efficiency: One trend which has significantly improved over the past year couple of years is the operating income as a percentage of revenue. In the last three financial year when the revenue was more or less the same, the operating income surpassed each year from the previous year, improving from 5.8% in March 2014 to 6.9% in March 2015 to 7.7% in March 2016. This increasing trend clearly shows the improvement in efficiency and an overall reduction in the wastage of the products. This positive growth is significant because it depicts that the company is overall working on its inefficiencies and thus fine-tuning its operations to add to the bottom line of the company.

4. Strong focus on R&D and innovation: FujiFilm group has been consistent with their strong R&D expenditure, maintaining the expenditure at 6.5% of the revenue generated. With a continuous focus on innovation, Fujifilm is making steady progress in creating new values. In April 2016, the Company established an Informatics Research Laboratory to develop state-of-the-art technologies in the field of informatics science with a focus on IoT and Artificial Intelligence in the creation of the new products.The company has redefined and reinforced its innovation-based growth trajectory with the launch of the latest variety of its XP series its camera. A recent example is the launch of the FinePix XP130 which includes the recent bluetooth technology, and enables instant and automatic image transmission to tablet and smartphone devices over easy paring process. Notably, with the free FUJIFILM Camera Remote application, users would be able to sync location- and time-related information from the FinePix XP130 camera to the images.

5. Strong Financial Performance and Strategy: FujiFilm group had a strong FY 2017, marking strong successive years of Vision 2016. The operating income was up 20bps to 12.8% within the 12.5-13.5% range. The revenue for the same financial year stands at $9.6 billion for Fuji Xerox and $20 billion for the Fujifilm with an exchange of JPY114:$1. The company also has a combined R&D of $1 billion which shows a significant importance given to innovation. Majority of revenue (~46%) is generated by the document solution unit and Information Solutions providing around 39% revenue to the overall company.


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1. Digitization and Changing Technologies: There has been a sharp decline in demand for color films since its peak in 2001. Although the company has managed to successfully evolve and restructure its business to open up segments like document solutions which now contributes 47% to the overall revenues;however, disruptive technologies such as Big Data and Artificial intelligence pose a bigger challenge. The key to survival will be adapting and adoption of such upcoming technologies which could also open new ventures and profit pools for the organization.

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In-text: (SWOT &, 2021)

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Fujifilm Holdings Corporation SWOT and PESTLE analysis has been conducted by Pulkit Mittal and reviewed by senior analysts from Barakaat Consulting.

Copyright of Fujifilm Holdings Corporation SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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