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G-III Apparel Group SWOT & PESTLE Analysis

ID : 521187753| Apr 2022| 21 pages

COMPANY PROFILE -G-III Apparel Group

Business Sector :Retail, Clothing, Accessories

Operating Geography :United States, North America, Global

About G-III Apparel Group :

G-III Apparel Group is an American clothing company that designs, manufactures, and markets women's and men's apparel and is headquartered in New York City, United States. Aron Goldfarb a Holocaust survivor from Poland, started G&N Sportswear as an outerwear brand in 1956, and his son, Morris Goldfarb, the current Chief Executive Officer, joined the firm in 1972 when it was renamed G-III Apparel Group. The company is divided into two segments: wholesale and retail operations. Sales of products to retailers under-owned, licenced, and private label brands are included in the wholesale operations sector. Its retail operations section includes direct consumer sales through company-operated locations and internet channels. Its apparel products include women's handbags, footwear, small leather goods, cold weather accessories, and luggage, as well as outerwear, dresses, sportswear, swimwear, women's suits, and women's performance wear. G-III Apparel's brands consist of DKNY, Donna Karan, Vilebrequin, G.H. Bass, Eliza J, Jessica Howard, Andrew Marc, Marc New York, and Wilsons Leather. Calvin Klein, Tommy Hilfiger, Karl Lagerfeld Paris, Levi's, Kenneth Cole, Cole Haan, Vince Camuto, and Docker are just a few of the licenced brands it represents. G-III Apparel Group, Ltd. and Inter Parfums, Inc. signed a long-term global licencing deal for the production, development, and distribution of perfumes and fragrance-related goods under the legendary Donna Karan and DKNY trademarks on September 30, 2021.
G-III Apparel Group's unique selling proposition or USP lies in being a prominent manufacturer and distributor of garments and accessories under both owned and licensed brands, as well as private label brands. The mission statement of G-III Apparel Group reads, "OUR MISSION IS TO REDEFINE WHAT'S POSSIBLE".

G-III Apparel Group Revenue :


$ 2.06 billion - FY ending 31st January 2021 (y-o-y growth -35%)
$ 3.16 billion - FY ending 31st January 2020

Competitive Analysis of G-III Apparel Group

SWOT
PESTLE
The SWOT analysis for G-III Apparel Group is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Strong portfolio consisting of globally recognized brands
2. Strong international presence in key markets and emerging markets
3. Good gender diversity at the leadership level
4. Well-performing proprietary brands offering good shareholder returns
1. High dependence on third-party manufacturers in Asia
2. Cancellation of orders and delays in payments by retail partners
3. Alleged customs duty violation charges from CBSA
OpportunitiesThreats
1. Increasing DKNY and Karl Lagerfield stores to capture consumer trends
2. Expanding offerings in the jeans category to attain market leadership
3. Improving e-commerce platform to improve digital penetration
1. Store closures due to pandemic leading to loss of sales
2. Highly seasonal nature of apparel sales
3. Largest ten customers account for majority of sales
4. Apparel industry is highly competitive
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of G-III Apparel Group

Strength

Strong portfolio consisting of globally recognized brands: G-III Apparel Group has a strong portfolio consisting of internationally recognized brands that cater to the changing customer trends. They sell to more than 30 licensed and proprietary brands including famous and old brands like Tommy Hilfiger, DKNY, Karl Lagerfield Paris, Donna Karen and Calvin Klein. These brands account for the highest percentage of revenues and are rightly referred to as the powerhouse brands. G-III has a diverse mix of brands catering to different groups of consumers. DKNY and Donna Karen are focused on women’s affordable luxury segment and have good presence in famous department stores like Macy’s, Saks Fifth Avenue, Nordstrom, Bloomingdale’s, etc. Vilebrequin is focused on premium swimwear with majority of sales coming from Europe and the United States. G-III’s in-house designers are tasked with matching consumer trends with the products they design. They meet regularly with licensed brands to get the designs approved before they can be sold under the licensees’ names. Customer input is also given great importance while designing new products.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

High dependence on third-party manufacturers in Asia: G-III Apparels sources its products mainly from independent manufacturers located in South East Asia, Middle East, South America, etc. Only a very small percentage of the products are manufactured in the US. Vietnam is the largest producer of their products, representing 36.2% of the total inventory in FY21. Inventory sourcing from China declined in FY21 owing to disruptions from the pandemic but still accounted for a significant 32.8% of the total inventory. G-III does not have any long-standing agreements with these manufacturers and that leads to lesser scope of building strong relationships with the manufacturers. This high dependeice on Asia also makes their operations sensitive to political instabilities or economic downturns in the region. During the onset of the pandemic, China was the first countries to be affected and supply chains originating from China were disrupted due to government lockdowns and ban on flights from China. G-III’s operations were largely hit in the beginning of the pandemic itself when other US companies were still performing normally.

The remaining section under "Weakness" is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Calvin Klein
  • Karl Lagerfield Paris
  • Tommy Hilfiger
  • DKNY
  • Vilebrequin
  • Donna Karen New York
  • Guess
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References used in G-III Apparel Group SWOT & PESTLE Analysis Report

1. 2020 Annual Report & Form 10-K - https://ir.g-iii.com/static-files/3fad18cd-0470-4288-a5e9-99eee8af43d9
2. Consumer Spending and Its Impact on the Economy - https://www.thebalance.com/consumer-spending-definition-and-determinants-3305917
3. US consumer sentiment and behaviors during the coronavirus crisis - https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/survey-us-consumer-sentiment-during-the-coronavirus-crisis
4. Gas Demand Surged To Pandemic High Last Week—How Long Could High Prices Last? - https://www.forbes.com/sites/jonathanponciano/2021/05/16/gas-prices-how-long-could-high-demand-last/?sh=5deeb7bb503d
5. Working from home during COVID-19 is changing what we're wearing in the office — and going back is like 'casual Friday every day' - https://www.abc.net.au/news/2020-11-09/how-workplace-fashions-will-change-as-covid-19-restrictions-ease/12830138
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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G-III Apparel Group SWOT and PESTLE analysis has been conducted by Anangsha Saha and reviewed by senior analysts from Barakaat Consulting.

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