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GameStop SWOT & PESTLE Analysis

ID : 52936253| May 2021| 21 pages

COMPANY PROFILE -GameStop

Business Sector :Gaming Retail

Operating Geography :United States, North America, Global

About GameStop :

GameStop is a video game, consumer electronics, and gaming merchandise retailer based in the United States. The company's headquarters are in Grapevine, Texas. GameStop traces its roots to Babbage's, a Dallas, Texas-based Software retailer which was established in 1984 by former Harvard Business School classmates James McCurry and Gary M. Kusin, and in 2000 the company was renamed GameStop. As a digital-first omnichannel retailer with more than 5,000 stores and comprehensive e-Commerce assets spanning 10 countries, the organisation caters to gamers of all levels. GameStop offers the largest range of new and used video gaming consoles, accessories, and video game titles in both physical and digital formats through its family of brands. POP! vinyl figures, collectables, board games, and more are all available at GameStop. Gamers can trade in video game consoles, cards, and accessories, as well as consumer goods, for cash or in-store credit, through GameStop's exclusive buy-sell-trade scheme. The company's global brands include GameStop, EB Games, Micromania, ThinkGeek, and Game Informer® magazine, the world's largest print and digital video game publications. Under the GameStop, EB Games, ThinkGeek, and Micromania-Zing brands, the company operated 4,816 stores as of January 30, 2021, including 3,192 in the United States, 253 in Canada, 417 in Australia, and 954 in Europe. In March 2021, the company announced that it will expand its North American fulfilment network by signing a lease for a 700,000 square foot fulfilment centre in York, Pennsylvania.
GameStop's Unique Selling Point or USP lies in it being the world's largest video game store and a Fortune 500 company. The company's mission statement reads "To deliver customer satisfaction.” The precision of this statement echoes the focus and specificity of this company. It makes its presence felt in the industry by offering attractive packages. Setting the pace".

GameStop Revenue :


$ 5.090 billion – FY ending 30th January 2021 (y-o-y growth -21.3%)
$ 6.466 billion – FY ending 1st February 2020

Competitive Analysis of GameStop

SWOT
PESTLE

The SWOT analysis for GameStop is presented below in a matrix followed by detailed analysis

StrengthsWeaknesses
1. Best customer loyalty programs in the retail industry
2. Trade-In Program helping new store openings and customer loyalty
3. Industry leading omni-channel platform
4. Improved capital structure due to balanced capital allocation
1. Seasonal Business leading to fluctuating revenues
2. Negative impression of the company’s stock due to fraudulent trading
3. Unstable management as executives leave
OpportunitiesThreats
1. Strategic partnership with Microsoft
2. Gaming as a social forum
3. Increasing internet penetration in emerging markets
4. Publishing games under GameTrust label
1. Rise of digital distribution
2. Disruption in business model due to cloud delivery
3. Stockholders trying to remove two experienced independent directors
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of GameStop

Strength

1. Best customer loyalty program in the retail industry: GameStop has been able to design one of the most successful loyalty programs in the retail industry, called as the PowerUp loyalty program. It was launched in 2010, and in the following years this program has acquired over a strong base of 55 million customers till 2020 across all its operating geographies. The program’s online portal allows members to shop and manage reward points, view customized recommendations and maintain a video game library. This platform has helped the retailer to gain insights on customers, which in turn aided in acquiring more customers easily.

2. Trade-In Program helping new store openings and customer loyalty: GameStop’s Trade-In Program involves customers exchanging their pre-owned video games for cash or in-store credit. This program helps drive sales in a new store especially, and when customers become accustomed to the store they become regular. The buying of pre-owned games also helps the retailer to become the largest owner of vintage video games. They also use their Trade-In program to run refurbishment centres to test, repair, repackage and redistribute defective video games for resale in the market. Also, a large set of GameStop customers continue to shop at GameStop despite the convenience of online shopping because of the Trade-In program. Many experts attribute this loyalty to the Trade-In program and believe this to be the primary reason for GameStop remaining relevant in the foreseeable future.

The remaining section under "Strengths" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

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References used in GameStop SWOT & PESTLE Analysis Report

1. GameStop Highlights the Progress Made Executing Its Innovative Business Transformation Plan - https://www.globenewswire.com/news-release/2020/05/18/2035284/0/en/GameStop-Highlights-the-Progress-Made-Executing-Its-Innovative-Business-Transformation-Plan.html
2. 2019 ANNUAL REPORT - https://news.gamestop.com/static-files/9d2139e1-31c7-498f-ad95-63db1e6d085a
3. Why GameStop Couldn't Take This Golden Opportunity to Save Itself - https://www.nasdaq.com/articles/why-gamestop-couldnt-take-this-golden-opportunity-to-save-itself-2021-02-05
4. GameStop announces multiyear strategic partnership with Microsoft - https://news.microsoft.com/2020/10/08/gamestop-announces-multiyear-strategic-partnership-with-microsoft/
5. Global Gaming Industry: Growth, Trends and Forecast 2020-2025 - https://www.prnewswire.com/news-releases/global-gaming-industry-growth-trends-and-forecast-2020-2025-301042773.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2021). GameStop SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/gamestop/ [Accessed 24 Sep, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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GameStop SWOT and PESTLE Analysis has been conducted by Divyansh Kharadkar and reviewed by senior analysts from Barakaat Consulting.

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