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Garuda Indonesia SWOT & PESTLE Analysis

ID : 52189653| Oct 2018

COMPANY PROFILE -Garuda Indonesia

Business Sector :Aviation

Operating Geography :Asia, Indonesia, Global

About Garuda Indonesia :

Garuda Indonesia was established in 1947 as KLM Interinsulair Bedrijf and is the national airline of Indonesia. It is one of the leading global airlines and serves more than 130 domestic and international destinations. Headquartered in Jakarta, Indonesia; Garuda had 20,000 employees as of 2016. Its subsidiaries include Aerowisata, Citilink and GMF AeroAsia.

Garuda Indonesia Revenue :

US$ 3,863.9 million – FY ending 31st Dec 2016

Competitive Analysis of Garuda Indonesia

SWOT
PESTLE
The SWOT analysis for Garuda Indonesia is presented below:
Strengths
Weaknesses
1. Flag carrier of Indonesia with government backing
2. Garuda awarded “Indonesia Most Admired Companies” for eight consecutive years and also attained 5-Star airline status
3. Increase in flight network, joining SkyTeam alliance and focus on cargo business driving growth
1. Lawsuit regarding gender discrimination in retirement age for stewardesses by Garuda may incur penalties for the carrier
2. Citilink, Garuda’s LCC (low cost carrier) financial performance straining the group
Opportunities
Threats
1. Garuda’s shift towards digital sales channels and growing reengineered cargo business offers immense potential.
2. Indonesia being the most populous among ASEAN nations and fourth globally presents a lucrative aviation market for Garuda
3. “Excellent Indonesian Hospitality” service by Garuda to improve customer experience
1. Domestic political turbulence and rise in extremism major threat that could affect Indonesian economy thus impacting Garuda’s prospects.
2. Excessive competition with regards to pricing among key competitors of Garuda may threaten both yields and load factors
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Detailed SWOT Analysis of Garuda Indonesia

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Garuda Indonesia SWOT & PESTLE Analysis
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