Géant Casino SWOT and PESTLE Analysis

Strength

1. Strong support from parent company Groupe Casino: Géant Casino is one of the group companies of Casino group with 95 stores and 10955 employees globally. Casino Group is one of the top global retail organizations with a consolidated revenue of €30.5 billion, 11,500 stores, and 208,000 employees globally. It has nearly 383 franchised stores in significant countries like Belgium, Italy, Luxembourg, Switzerland, Dubai, Qatar, Kuwait, and prominent locations. The group has the second-largest e-commerce platform in France, with 100 million products. This gives it a well-diversified customer base that Géant Casino can access. Being part of a top global organization can provide it with financial and operational leverage, which other players in the industry lack. It also makes it more receptive to ongoing global trends.

2. Omnichannel retail consumer shop: The Casino Group, in its Annual Report 2021, describes Géant Casino as a “true omnichannel vendors square”. The Casino Group’s Chief Digital Officer also acknowledged that the an omnichannel customer creates more value than a customer who shops at only one store. With all this mind, there has been effective innovations and upgradations throughout the group of companies. Géant Casino stores give unmatched access to a selection of specialty non-food companies through designated corners and combine welcoming environments with an exceptional variety of fresh items. This product offering gives Géant Casino the ability to deliver a superior customer experience that establishes the tone for the future of retail thanks to the strength of digital and the calibre of the banner's personnel.

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Weakness

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Opportunity

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Threat

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Political

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Economic

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Social

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Technological

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Legal

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Environmental

1. The French Government has put a ban on use of single-use plastic packaging for 30 types of fruits and vegetables: In France, the sale of about 30 different kinds of fruits and vegetables will no longer be sold in single-use plastic packaging starting on January 1, 2022. The prohibition carries out a provision of a legislation passed in February 2020 with the intention of encouraging a circular economy and combating waste. Other prohibited use of plastic include, newspaper and advertising will not be mailed with plastic packaging, restaurants will not be allowed to distribute free plastic toys to the children, tea sachets will not be allowed to package with non-biodegradable plastic, labels on the raw fruits and vegetable should be made of compostable material, use of plastic water bottles are to be cut by locales putting a drinking water fountain in the areas. In France, packaging accounts for 45.5% of all plastic use, and before January 1, 2022, 37% of fruits and vegetables were sold in single-use plastic packaging. These measures are intended to minimise both plastic usage and pollution.