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Géant Casino SWOT & PESTLE Analysis

ID : 521423553| Jan 2023| 19 pages

COMPANY PROFILE -Géant Casino

Business Sector :Retail

Operating Geography :France, Europe, Global

About Géant Casino :

Géant Casino is a hypermarket chain and the subsidiary of the French retail giant, Groupe Casino. It is headquartered in Saint-Étienne, France. The first hypermarket operated by Géant was introduced in 1970. As of 2022, it operated over 95 stores and employed 10,955 people. Its parent company, Groupe Casino has nearly 383 franchised stores in significant countries like Belgium, Italy, Luxembourg, Switzerland, Dubai, Qatar, Kuwait, and prominent locations. The group has the second-largest e-commerce platform in France, with 100 million products. This gives it a well-diversified customer base that Géant Casino can access. In August 2022, Geant Casino announced that 61 of the company’s store will be rebranded to Casino ‘Hyper Frais’. By launching the "Casino HyperFrais" brand, the Casino company is reaffirming its dedication to providing high-quality goods as close as possible to its clients' homes and regions.

The USP of Geant Casino lies in it being one of the top 10 largest retailers in France. The mission of Geant Casino is guided by the goals of its parent company, which is to accelerate the transformation of retail. Due to this, the Group's distribution activities are all set up in high-potential formats, including e-commerce, premium, and convenience.

Géant Casino Revenue :


Euro 3,233 million - FY ending 31st March 2021 (y-o-y growth -10%)
Euro 3,620 million - FY ending 31st March 2020

Competitive Analysis of Géant Casino

SWOT
PESTLE
The SWOT analysis for Géant Casino is presented below in a matrix format followed by a detailed analysis:
StrengthsWeaknesses
1. Strong support from parent company Groupe Casino
2. Omnichannel retail consumer shop
3. Business diversified across geographical locations
4. Strengthening customer loyalty and success of subscription
1. Decreasing customer touchpoints over the last few years
2. Selling of stores to reduce debts
3. Continuous drop in the market share
OpportunitiesThreats
1. Extension of stores to increase revenue
2. Alliance between Amazon and Casino Group will improve Géant services
3. Partnerships and investments to expand business
1. Growing consumer alignment with e-commerce may hurt Géant business
2. Intense competition with big and small players in Retail business
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Géant Casino

Strength

1. Strong support from parent company Groupe Casino: Géant Casino is one of the group companies of Casino group with 95 stores and 10955 employees globally. Casino Group is one of the top global retail organizations with a consolidated revenue of €30.5 billion, 11,500 stores, and 208,000 employees globally. It has nearly 383 franchised stores in significant countries like Belgium, Italy, Luxembourg, Switzerland, Dubai, Qatar, Kuwait, and prominent locations. The group has the second-largest e-commerce platform in France, with 100 million products. This gives it a well-diversified customer base that Géant Casino can access. Being part of a top global organization can provide it with financial and operational leverage, which other players in the industry lack. It also makes it more receptive to ongoing global trends.

2. Omnichannel retail consumer shop: The Casino Group, in its Annual Report 2021, describes Géant Casino as a “true omnichannel vendors square”. The Casino Group’s Chief Digital Officer also acknowledged that the an omnichannel customer creates more value than a customer who shops at only one store. With all this mind, there has been effective innovations and upgradations throughout the group of companies. Géant Casino stores give unmatched access to a selection of specialty non-food companies through designated corners and combine welcoming environments with an exceptional variety of fresh items. This product offering gives Géant Casino the ability to deliver a superior customer experience that establishes the tone for the future of retail thanks to the strength of digital and the calibre of the banner's personnel.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

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References used in Géant Casino SWOT & PESTLE Analysis Report

1. Website - https://www.groupe-casino.fr/en/group/activities/countries/france/
2. Annual Report - https://www.groupe-casino.fr/wp-content/uploads/2022/05/RA_Casino_2021__LIGHT_EN.pdf
3. Casino Group: Third-quarter 2022 - https://www.globenewswire.com/news-release/2022/10/27/2542416/0/en/Casino-Group-Third-quarter-2022.html
4. Casino Group to sell 26 stores to Fortress Investment Group - https://www.retail-insight-network.com/news/casino-group-fortress-investment-group/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2023). Géant Casino SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/geant-casino/ [Accessed 02 Feb, 2023].

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Géant Casino SWOT and PESTLE analysis has been conducted by Pratik Vora and reviewed by senior analysts from Barakaat Consulting.

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