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Geely SWOT & PESTLE Analysis

ID : 52549553| May 2019| 15 pages

COMPANY PROFILE -Geely

Business Sector :Automotive

Operating Geography :China, Global

About Geely :

Geely Automobile Holdings Limited is an independent automobile manufacturer which focuses on production, manufacturing, development, sales, and servicing of passenger vehicles. With the prime focus on the market of China, most of its products are sold in the domestic market but in the past few years, its products are getting a hold on the other developing countries in the Middle East, Europe, and Africa. Geely Automobile Holdings is listed on The Stock Exchange of Hong Kong Limited ("SEHK"). Zhejiang Geely Holding Group Company Limited is the controlling shareholder of the company. Geely Automobile Holdings is headquartered in Hangzhou, China and handles the company's automotive business including independent research and designing of engines, transmissions, vehicles, and hybrid technologies.
Geely Automobile Holdings has established numerous international investments and partnerships. Examples of some of them are Shanghai LTI Automobile Components which is a joint venture with Manganese Bronze Holdings and with Drivetrain Systems International which is a global transmission developer headquartered in Australia. Geely Group’s core mission according to its 2019 Annual report is of ‘Building Refined Cars for Everyone

Geely Revenue :


RMB 106,595million – FY ended Dec 2018 (y-o-y growth of 15%)
RMB 92,761 million – FY ended Dec 2017

Competitive Analysis of Geely

SWOT
PESTLE
The SWOT analysis for Geely is presented below:
Strengths
Weaknesses
1. Strong partnerships and collaborations
2. Focus on quality and design
3. Unprecedented year-to-year sales growth
4. Focus on R&D and innovation
1. Majorly dependent on the domestic Chinese market
2. Lack of features as compared to Global players
3. More sales but less profit of Volvo cars
Opportunities
Threats
1. Geely’s growing emphasis on New Energy Vehicles (NEVs)
2. A strong and thriving Geely-Volvo partnership
3. Lynk& Co: Birth of a new brand
4. Focusing on the "up-market" population segment
5. Acquisitions to aid global expansion and diversification
1. Intensified competition from big players like Volkswagen and General Motors.
2. Evaporating sales growth
3. Difficulties for automakers in China, both at home and abroad
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Geely

 

Strength

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Weakness

1. Majorly dependent on the domestic Chinese market: Geely has been able to do wonders in the automobile market with its innovation, strong R&D, an unprecedented focus on Electric Vehicles, over 1400 patents associated with its name but all of it has been majorly in the domestic Chinese Market. The YoY sales growth for Geely in the international market has been strong but it is yet to establish a strong foothold in the international market. With a very minimal presence in the international market, Geely is very much dependent on the domestic market. This can be very contagious for Geely as any disruptions in the domestic market may have a direct impact on Geely as happened in the case of the economic slowdown of China. Talking about the sales figures for 2018, the domestic sales had been 98% as compared to meager 2% sales in the international market.

2. Lack of features as compared to Global players: Geely has been able to capture much of the thrust in the automobile industry with its innovation, focus on quality and design but if we compare it foreign brands, it still lacks behind in various aspects.
The foreign brands have very advanced technology like distinctive new design highlights, luxurious interiors, advanced cylinder-on-demand technology for improved efficiency and all-wheel drive system. Geely has been successful in recognizing the gap and took various steps in the direction like partnering with first-class automakers, learning the mature technology from foreign companies, acquiring some international famous automobile enterprises and auto part companies over the years but it still has a long way to go to compete and match the offerings by the global players.

3. More sales but less profit of Volvo cars: More sales do not necessarily imply more profit and the same is the case with the Volvo cars of Sweden which is owned by China's Zhejiang Geely Holding. Because of tariff wars and increasing competition, Volvo saw its profit margin slide even after selling more number of cars. In a total of 6,42,253 cars and SUVs were sold in 2018 which was an increase of 12.4% over the previous year but the profit margin fell from 6.7% to 5.6%. In order to grow further, Volvo has recently opened a new factory in the U.S and is also having a growing presence in China but it is at a disadvantage in the premium market as in this segment, it is still operating at a much smaller scale and needs to compete against companies like Mercedes, BMW, and Audi. Further, the credit history of Volvo is limited by its relatively short track record of operational improvement and its history of very low profitability margins. Not only this, Volvo had to recall 167,000 of its XC60 SUVs to fix a problem with its electric tailgate and 219,000 vehicles to fix possible fuel leaks which in turn additionally adds to its costs and adversely impacts the overall profit.

Opportunity

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Threat

This section is available only in the 'Complete Report' on purchase.

Major Brands :

  • Geely
  • Lynk&Co
  • Volvo Car
  • Genius AFC
  • Panasonic Electric Works
  • Polestar
  • PROTON
  • Lotus
  • Caocao
  • Terrafugia
  • Qianjiang Motorcycles
  • Joma
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Check out analysis of other relevant companies

TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in Geely Analysis Report

1. China's Geely sees sales growth evaporating as car market struggles - https://www.reuters.com/article/us-china-auto-geely/chinas-geely-sees-sales-growth-evaporating-as-car-market-struggles-idUSKCN1P114X

2. Geely Environment - https://geelyenterprises.wordpress.com/environment/

3. Geely Investor Information - https://www.marketwatch.com/investing/stock/gelyf/profile

4. Geely Company Brief - http://www.geelyauto.com.hk/en/company_brief.html

5. SAIC, Geely turn up heat on global rivals - http://www.autonewschina.com/en/article.asp?id=16010

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Geely SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2019). Geely SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/geely/ [Accessed 17 Oct, 2019].

In-text: (SWOT & PESTLE.com, 2019)

Copyrights and Disclaimer

Geely SWOT and PESTLE analysis has been conducted by Siddharth Arora and reviewed by senior analysts from Barakaat Consulting.

Copyright of Geely SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

Geely SWOT & PESTLE Analysis
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