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General Atomics SWOT & PESTLE Analysis

ID : 52843153| Jan 2021| 15 pages

COMPANY PROFILE -General Atomics

Business Sector :Aerospace and Defense

Operating Geography :United States, North America, Global

About General Atomics :

General Atomics, an American energy and defense corporation specializes in research and technology development. It is headquartered in San Diego, California. It includes physics research in support of nuclear fusion energy and nuclear fission. Research and manufacturing services for remotely operated surveillance aircraft. It also includes the Predator drones; airborne sensors; and advanced electric, electronic, wireless, and laser technologies are also provided by the company. The company operates on five continents along with affiliated companies and include GA Aeronautical Systems, Inc. (GA-ASI). Frederic de Hoffmann with assistance from notable physicists Edward Teller and Freeman Dyson founded the company on July 18, 1955, in San Diego, California. It had it’s first offices in the General Dynamics facility on Hancock Street in San Diego. Initial projects of the company include the TRIGA nuclear research reactor. More than 60 TRIGA nuclear research reactors across 24 countries were constructed by the company. General Atomics run and developed the San Diego Supercomputer Center. A contract for MQ-9 Reaper drones worth $7.4 billion was announced between the U.S. Air Force and General Atomics in September, 2020. 36 aircrafts are to be delivered per year according to the contract. The Predator series of remotely piloted aircraft are produced by GA-ASI’s Aircraft Systems Group which were used in the Kosovo, Iraq, and Afghanistan conflicts. General Atomics also bought the Dornier 228 production line in Oberpfaffenhofen, along with the business aviation and helicopter MRO operations of RUAG, pending regulatory approval on the 30th of September 2020.
The Unique Selling Proposition or USP of the company lies in it being the principal private sector participant in thermonuclear fusion research through its internationally recognized DIII-D and inertial confinement programs for the US Department of Energy. It is a also a leader in development of next-generation nuclear fission and high-temperature materials technologies. General Atomics’s mission statement reads, “Our goal from the beginning has been to support warfighter and civil operations. The ever-changing environment on the battlefield and homeland security motivates our objective in revolutionizing defense technology by assessing the needs and requirements of the future force.”

General Atomics Revenue :

Competitive Analysis of General Atomics

SWOT
PESTLE

The SWOT analysis for General Atomics is presented below in a matrix followed by detailed analysis

StrengthsWeaknesses
1. Major defence and diversified technologies company
2. Principal private sector participant in thermonuclear fusion
3. Global presence through affiliates
4. Global leader in the research, design, and manufacture of first-of-a-kind electromagnetic and electric power generation systems
1. US Air Force ending MQ-9 Reaper Buys
2. Criticism of General Atomics’ Electric Catapults
OpportunitiesThreats
1. Expansion through strategic acquisitions
2. Strong potential of overseas sales of unmanned aircraft
1. Increasing competition in drone space
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of General Atomics

Strength

1. Major defence and diversified technologies company: Originally founded as a unit of General Dynamics in 1955, General Atomics is a defense and diversified technologies company. Later in 1986, the Blue family acquired the organization. German Atomics and all its subsidiaries have a strong global presence with operations in 5 continents. GA Aeronautical Systems, Inc. or GA-ASI is primarily a producer of a line of unmanned aircraft and also includes electro-optical, radar, signals intelligence, and automated airborne surveillance systems in its portfolio. Under the umbrella of the Electromagnetic Systems division, General Atomics also manufactures electromagnetic aircraft launch and recovery systems for the US Navy. Additionally, the Group's wide product portfolio includes satellite surveillance, electromagnetic railgun, high power laser, hypervelocity projectile, and power conversion systems.

2. Principal private sector participant in thermonuclear fusion: Under the umbrella of its globally recognized DIII-D and inertial confinement programs, General Atomics is a prominent private sector member involved in the thermonuclear fusion research by the US Department of Energy. The development of the UCSD Supercomputer Center 66 TRIGA nuclear research reactors in 24 countries symbolize the company's keen involvement in nuclear research. General Atomics is all set to corner the market with the evolution of next-generation nuclear fission and high-temperature materials technologies.

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Weakness

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Opportunity

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Major Competitors :

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Check Out Analysis of Other Relevant Companies

TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in General Atomics Analysis Report

1. General Atomic About the company - https://www.ga.com/about

2. General Atomic awarded contract for hazardous waste destruction - https://www.ga.com/general-atomics-awarded-contract-for-hazardous-waste-destruction-systems-in-china

3. Abrupt end of buying MQ-9 Reapers - https://www.thedrive.com/the-war-zone/32379/abrupt-end-of-air-force-mq-9-reaper-buys-points-to-new-focus-on-survivable-drones

4. General Atomics Lays off 6% of workforce - https://www.flightglobal.com/military-uavs/general-atomics-lays-off-6-of-workforce-as-part-of-streamlining/139952.article

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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General Atomics SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2021). General Atomics SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/general-atomics/ [Accessed 16 Jan, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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General Atomics SWOT and PESTLE analysis has been conducted by and reviewed by senior analysts from Barakaat Consulting.

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