COMPANY PROFILE -General Electric
Business Sector :Diversified
Operating Geography :United States, North America, Global
About General Electric :
General Electric (GE) is an American multinational conglomerate. It was established in 1892 through a merger between Edison General Electric Co. and Thomson-Houston Electric. It is headquartered in Boston, Massachusetts. It has a diverse product portfolio which includes power, aviation, renewable energy and healthcare. It has operations in 5 continents - North America, South America, Asia, Africa and Europe spread out across 175 countries. GE is the 33rd-largest company in the US by gross revenue according to the Fortune 500 in 2020. The company made the announcement on November 9, 2021 that it would split into three public companies. The new businesses will each be centred on one of three industries: aerospace, healthcare, or energy (renewable, power, and digital). The healthcare division's first spinoff was completed in 2023, and the energy division's spinoff is named GE Vernova. GE has around 172000 employees globally as of early 2023.
The USP of General Electric lies in it being the largest public company in Massachusetts. The mission statement of General Electric reads, “To usher in the next industrial era and to build, move, power, and cure the world”. The vision statement reads, “To focus on businesses that connect to its core competencies and is a market leader in.”
General Electric Revenue :
$75.4 billion – FY ended 31 December 2022
$74.2 billion – FY ended 31 December 2021
Competitive Analysis of General Electric
The SWOT analysis for General Electric is presented below:
Strengths | Weaknesses |
1. Strong performance in all segments
2. Significant expenditure on R&D
3. Solid brand presence globally
4. Continuous launch of new products in healthcare sector
| 1. Constantly susceptible to operational risk
2. Low-credit ratings by Moody’s and S&P
|
Opportunities | Threats |
1. Growth prospects in emerging economies
2. Formation of 3 companies focusing on 3 segments
3. Strategic partnerships and service contracts leading to growth
4. Expanding market for 5G in healthcare
| 1. Risk due to global economic instabilities
2. Risk of cybercrime outbreak
3. Significant supply chain constraints leading to a negative impact
|
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Detailed SWOT Analysis of General Electric
Strength
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Weakness
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Opportunity
1. Growth opportunities in emerging economies: General Electric has good potential to expand in economies whose economies are growing faster than the world’s GDP growth rate. It includes China which is the second largest economy, Australia, Asia; Canada; Latin America; Middle East, North Africa and Turkey; Russia and CIS; Sub-Saharan Africa; Greater China; South Asia; South East Asia (ASEAN). There are potential gains of expanding especially in power and renewable energy segment as global energy needs and demand is growing. They can also become industry leader in power segment in these economies by increasing market penetration with new technology.
2. Formation of 3 companies focusing on 3 segments: In November 2021, GE revealed a strategic plan to combine its (i) Aviation business, (ii) Healthcare business, and (iii) Renewable Energy, Power and Digital businesses to create three market-leading, international, investment-grade public companies. In order to create a pure play company at the epicentre of precision health, GE plans to pursue a tax-free spin-off of healthcare in early 2023. They anticipate keeping a 19.9% stake in the new company. Early in 2024, they plan to pursue a tax-free spin-off of the combined Renewable Energy, Power, and Digital businesses; that new business will be in a good position to steer the energy transition. After these transactions, GE will be an aviation-focused company, influencing the direction of aviation. As independently operated businesses, each can profit from increased focus, specialised capital allocation, and strategic flexibility to bring about long-term growth and add value for clients, shareholders, and staff.
The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.
Threat
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The PESTLE/PESTEL analysis for General Electric is presented below:
Political | Economical |
1. Brexit may have an adverse impact | 1. Exchange rate volatility risks
2. Impact of economic slowdown
3. Impact of covid-19 on the aviation sector
4. Impact of gas prices on the Power segment
|
Social | Technological |
1. Increase in health concerns opening up new vistas for GE’s healthcare segment | 1. Industry leading technology in healthcare
2. Technological advancements in all segments
|
Legal | Environmental |
1. Adverse Impact of cut in the US Corporate Tax Rate
2. Legal compliance scrutiny in every segment
3. Involvement in various lawsuits may impact reputation
| 1. Organization wide sustainable practices |
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Detailed Pestle Analysis of General Electric
Political
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Economic
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Social
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Technological
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Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
1. Organization wide sustainable practices: General Electric has formed a Sustainability Steering Committee to evaluate its sustainability performance. It has undertaken a project “Ecomagination” to reduce the impact of its activities on environment. It has also made $10 billion investment in it for R&D. They do this by using alternate energy sources in its operations. Greenhouse Gas Emissions decreased by 21% and freshwater use decreased by 20% as compared to the 2011 baseline. Carbon emission has fallen to 46,000 tons per year in Rutland site which saved $5.2 million. In Canada’s Petersburg site VOC plummeted 60%. A Memorandum of Understanding (MOU) had been signed by GE Digital, Microsoft, and Teradata to work together to create a carbon emission reduction solution. The three businesses anticipate starting to collaborate to create a product that will give aircraft operators the resources they need to track, report, and reduce emissions. In order to tackle the problem of cutting aviation emissions, the collaboration combines the software solutions of three top companies. High fidelity flight data and fuel efficiency analytics are provided by GE Digital to pinpoint specific areas for fuel and emission reduction.
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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Check Out Analysis of Other Relevant Companies
References used in General Electric SWOT & PESTLE Analysis Report
1. Annual Report 2022 - https://www.ge.com/sites/default/files/ge_ar2022_annualreport.pdf
2. Sohar Aluminium and GE Sign 10 Year Power Services Contract in Sultanate of Oman - https://www.ge.com/news/press-releases/sohar-aluminium-and-ge-sign-10-year-power-services-contract-in-sultanate-of-oman
3. General Electric company profile - https://www.reuters.com/companies/GE.N
4. General Electric company website - https://www.ge.com/
5. G.E.’s History of Innovation - https://www.nytimes.com/2017/06/12/business/general-electric-history-of-innovation.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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General Electric SWOT and PESTLE analysis has been conducted by Kanupriya Sheopuri and reviewed by senior analysts from Barakaat Consulting.
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