General Motors SWOT and PESTLE Analysis
ID : 52354053| Jul 2023| 21 pages
COMPANY PROFILE -General Motors
Business Sector :Automobile
Operating Geography :United States, North America, Global
About General Motors :
General Motors is an American automobile MNC that was established in 1908 by William C. Durant. It is headquartered in Detroit, Michigan. It manufactures full range of vehicles from cars to trucks. Chevrolet, Buick, GMC, Cadillac, Holden, Baojun, Wuling and Jiefang are its automotive brands which carry its operations in 6 continents across 125 countries i.e., North America, South America, Australia, Europe, Asia and Africa. It also has a subsidiary, General Motors Acceptance Corporation (GMAC) for financing, insuring, mortgaging and commercial financing. It has 157,000 employees across the globe as of 2023. General Motors was recognized as one of the 22 World’s Most Ethical Companies by Ethisphere. The company ranked 22 on 2021 Fortune 500 list.
General Motors’ unique selling proposition or USP lies in providing a comprehensive range of vehicles globally. General Motors’ vision statement reads, “Our vision is a world with zero crashes, zero emissions and zero congestion.”
General Motors Revenue :
US$ 127.0 billion - FY ended 31st December 2021
US$ 122.4 billion - FY ended 31st December 2020
Competitive Analysis of General Motors
SWOT
PESTLE
The SWOT analysis for General Motors is presented below:
| 1. Consistently strong financial performance 2. Investments in hybrid, plug-in, extended range and battery electric vehicles 3. Broad brand portfolio and dealer network cater to wide range of customer segments 4. Strong footing in Chinese market | 1. Repeated product recalls leading to reliability issues 2. High dependence on Full size Trucks, SUVs & sales volume |
| 1. Advancement in electric vehicles to cater to a larger customer base 2. Growth opportunity in ride-sharing market 3. Seeking permission to deploy autonomous vehicles 4. Bi-directional charging for EVs 5. Funding from Michigan Lawmakers for EV projects 6. Building a new factory in order to boost capacity | 1. Uncertainty around new Product offerings 2. Risk due to global economic conditions 3. Increasingly stringent automotive emission regulations 4. Chip shortage resulting in billions of losses 5. Layoff of hundreds of employees due to economic challenges |
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Detailed SWOT Analysis of General Motors
Strength
1. Consistently strong financial performance: General Motors has reported consistently strong results over the past few years. In 2021, GM reported revenues of $127 billion and a Full-year EPS-diluted of $6.70. The revenue was up by 3.7%. GM Financial net receivables amounted to $57.9 billion, up 58.3 percent. This growth was driven by increase in consumer demand due to greater credit availability, low interest rates and low fuel prices. It also commanded a 15.2% market share in United States in FY2021.
2. Investments in hybrid, plug-in, extended range and battery electric vehicles: General Motors focuses on investing in multiple technologies that offers high-level of vehicle electrification such as eAssist, plug-in hybrid, full hybrid, extended range and zero emission battery electric vehicles, which are a main part of its long term strategy of reducing the consumption of petroleum and emission of GHG. Additionally, the company is one of the leaders in the autonomous vehicle technology industry as it has an extensive real-world experience in delivering connectivity and advanced safety features which are an essential part of advanced automation.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.Opportunity
This section is available only in the 'Complete Report' on purchase.Threat
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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References used in General Motors SWOT & PESTLE Analysis Report
1. General Motors Annual Report 2022: https://investor.gm.com/static-files/6ac492ca-6a4f-462e-9de8-0e2a7d471327
2. GM recalls 55,000 trucks, SUVs for separating axles, fuel pump failures - https://www.autoblog.com/2023/02/13/gm-axle-fuel-pump-suv-truck-recalls/
3. General Motors Will Build A US Battery Factory With Samsung SDI - https://cleantechnica.com/2023/03/06/general-motors-will-build-a-us-battery-factory-with-samsung-sdi/
4. Joining the layoff trend, General Motors sacks hundreds of employees to reduce cost - https://www.livemint.com/companies/news/joining-the-layoff-trend-general-motors-sacks-hundreds-of-employees-to-reduce-cost-11677727062252.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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General Motors SWOT and PESTLE analysis has been conducted by Kanupriya Sheopuri and reviewed by senior analysts from Barakaat Consulting.
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General Motors SWOT and PESTLE Analysis
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