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General Motors SWOT & PESTLE Analysis

ID : 52354053| Oct 2019| 15 pages


Business Sector :Automobile

Operating Geography :North America

About General Motors :

General Motors is an American automobile MNC that was established in 1908 by William C. Durant. It is headquartered in Detroit, Michigan. It manufactures full range of vehicles from cars to trucks. Chevrolet, Buick, GMC, Cadillac, Holden, Baojun, Wuling and Jiefang are its automotive brands which carry its operations in 6 continents across 125 countries i.e. North America, South America, Australia, Europe, Asia and Africa. It also has a subsidiary, General Motors Acceptance Corporation (GMAC) for financing, insuring, mortgaging and commercial financing. It has 173,000 employees across the globe as of 2017. General Motors is #70 in Just Companies of Forbes & #40 in Global 2000.

General Motors Revenue :

US$ 147.04 billion (FY ended Dec 2018) (year-on-year growth of 1 %)
US$ 145.58 billion (FY ended Dec 2018)

Competitive Analysis of General Motors

The SWOT analysis for General Motors is presented below:
1. Consistently strong financial performance
2. Investments in hybrid, plug-in, extended range and battery electric vehicles
3. Broad brand portfolio and dealer network cater to wide range of customer segments
4. Strong footing in Chinese market
1. Complete product recalls
2. High Dependence on Full size Trucks, SUVs
1. Automated driverless cars
2. Advancement in electric vehicles to cater to a larger customer base
3. Growth opportunity in ride-sharing market
1. Uncertainty around new Product offerings
2. Risk due to global economic conditions
3. Increasingly stringent automotive emission regulations
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Detailed SWOT Analysis of General Motors



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1. Automated driverless cars: General Motors has rolled out trials of its driverless car, Cruise AV, a Chevrolet Bolt EV in the last one year and aims at mass manufacturing of self-driving cars without steering wheels and pedals by 2019. The future holds great scope for driverless vehicles globally. With a wide scale production, GM can cater to the new demand for a car with no driver controls. This will also help General Motor in countering the competition from the likes of Ford which have also started their trials. By taking this concept to its trucks and SUVs, GM can earn good profits and increase earnings even in other parts of the world. In 2019 GM will introduce the commercial ride-share service at a commercial scale which would increase scale gradually as they move to different cities.

2. Advancement in electric vehicles to cater to a larger customer base: General Motors is developing new products for personal mobility. To achieve this it is developing commercially viable and profitable electric vehicles. EV development will get a big market globally in the coming years given the push for electric vehicles in view of climate change. They have already launched Chevrolet Bolt EV, Spark EV, etc. which have reported good sales. Low cost optimized & flexible lithium ion batteries are being included to serve multi-segment platform in the coming years. It has good potential in China which is becoming largest NEV market in the world. By optimizing locations for charging electric vehicles, it can tap larger consumer base.

3. Growth opportunity in ride-sharing market: It is expected that by 2025, the rideshare market will grow to reach a valuation of over $200 billion. Asian markets, especially China and India, are expected to grow at a rapid rate owing to growing population and rising urbanization. This, combined with the huge growth potential in the US, presents automobile companies with great opportunity for growth. General Motors has already introduced services in this segment through Maven Gig and Maven Car Sharing. Maven Gig uses vehicle delivery from companies like Uber Technologies Inc. and GrubHub Inc. to give customers access to cars that can be used for ride sharing. Maven Car Sharing works by allowing customers use of either Maven owned peer-owned vehicles through a new peer-to-peer car-sharing offering. The service is currently available in 24 cities across the U.S., Canada and Australia. Maven Gig and Maven Car Sharing combined were able to generate 171 million miles driven till December 2018 via 247,000 reservations and 34 million all-electric driven miles. With 190,000 members, Maven has significant opportunities for growth in upcoming years.


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Check Out Analysis of Other Relevant Companies

References used in General Motors Analysis Report

1. General Motors annual report 2018 -

2. General Motors annual report 2017 -

3. General Motors revenue 2009-2019 -

4. General Motors company website -

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General Motors SWOT and PESTLE analysis has been conducted by Kanupriya Sheopuri and reviewed by senior analysts from Barakaat Consulting.

Copyright of General Motors SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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