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General Motors SWOT & PESTLE Analysis

ID : 52354053| May 2022| 19 pages

COMPANY PROFILE -General Motors

Business Sector :Automobile

Operating Geography :North America, Global

About General Motors :

General Motors is an American automobile MNC that was established in 1908 by William C. Durant. It is headquartered in Detroit, Michigan. It manufactures full range of vehicles from cars to trucks. Chevrolet, Buick, GMC, Cadillac, Holden, Baojun, Wuling and Jiefang are its automotive brands which carry its operations in 6 continents across 125 countries i.e. North America, South America, Australia, Europe, Asia and Africa. It also has a subsidiary, General Motors Acceptance Corporation (GMAC) for financing, insuring, mortgaging and commercial financing. It has 155,000 employees across the globe as of 2022. General Motors was recognized as one of the 22 World’s Most Ethical Companies by Ethisphere. The company ranked 22 on 2021 Fortune 500 list.

General Motors’ unique selling proposition or USP lies in providing a comprehensive range of vehicles globally. General Motors’ vision statement reads, “Our vision is a world with zero crashes, zero emissions and zero congestion.”

General Motors Revenue :


US$ 127.0 billion - FY ended Dec 2021
US$ 122.4 billion - FY ended Dec 2020
US$ 137.2 billion - FY ended Dec 2019

Competitive Analysis of General Motors

SWOT
PESTLE
The SWOT analysis for General Motors is presented below:
Strengths
Weaknesses
1. Consistently strong financial performance
2. Investments in hybrid, plug-in, extended range and battery electric vehicles
3. Broad brand portfolio and dealer network cater to wide range of customer segments
4. Strong footing in Chinese market
1. Complete product recalls leading to reliability issues
2. High Dependence on Full size Trucks, SUVs & sales volume
Opportunities
Threats
1. Advancement in electric vehicles to cater to a larger customer base
2. Growth opportunity in ride-sharing market
3. Seeking permission to deploy autonomous vehicles
4. Bi-directional charging for EVs
5. Funding from Michigan Lawmakers for EV projects
6. Building a new factory in Quebec along with POSCO chemical
1. Uncertainty around new Product offerings
2. Risk due to global economic conditions
3. Increasingly stringent automotive emission regulations
4. Chip shortage resulting in billions of losses
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of General Motors

Strength

1. Consistently strong financial performance: General Motors has reported consistently strong results over the past few years. In 2020, GM reported revenues of $122.4 billion and a Full-year EPS-diluted of $4.33. The revenue was down by just ~11% considering the devastating impact pf Covid-19 on businesses. GM Financial net receivables amounted to $57.9 billion, up 58.3 percent. This growth was driven by increase in consumer demand due to greater credit availability, low interest rates and low fuel prices. In 2021, despite the disruptions of pandemic GM reported revenues of $127.0 billion and a full-year EPS-diluted of $7.07. It also commanded a 15.2% market share in United States in FY2021.

2. Investments in hybrid, plug-in, extended range and battery electric vehicles: General Motors focuses on investing in multiple technologies that offers high-level of vehicle electrification such as eAssist, plug-in hybrid, full hybrid, extended range and zero emission battery electric vehicles, which are a main part of its long term strategy of reducing the consumption of petroleum and emission of GHG. Additionally, the company is one of the leaders in the autonomous vehicle technology industry as it has an extensive real-world experience in delivering connectivity and advanced safety features which are an essential part of advanced automation.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

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References used in General Motors SWOT & PESTLE Analysis Report

1. General Motors Annual Report 2022: https://investor.gm.com/static-files/6ac492ca-6a4f-462e-9de8-0e2a7d471327
2. General Motors Annual Report 2021: https://investor.gm.com/static-files/f1b9d4ef-a7c1-4768-8789-c15985d72fab
3. General Motors 2020 Sustainability Report: https://www.gmsustainability.com/_pdf/resources-and-downloads/GM_2020_SR.pdf
4. General Motors seeks permission to deploy autonomous vehicles: https://auto.hindustantimes.com/auto/news/general-motors-seeks-permission-to-deploy-autonomous-vehicles-41645264938704.html

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2022)

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General Motors SWOT and PESTLE analysis has been conducted by Kanupriya Sheopuri and reviewed by senior analysts from Barakaat Consulting.

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