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Generali Group SWOT and PESTLE Analysis

ID : 52138053| Feb 2023| 12 pages

COMPANY PROFILE -Generali Group

Business Sector :Banking and Financial Services (BFSI)

Operating Geography :Europe, Italy, Global

About Generali Group :

Generali Group, founded in 1831, is a Italian multinational company, specializing in banking and financial services. The company is headquartered in Trieste, Italy and has over 76,191 employees globally. It has been featured on the Fortune Global 500 list of companies and MITs worldwide "Smartest Companies".

Generali Group Revenue :

$97.11 billion – 2016

Competitive Analysis of Generali Group

SWOT
PESTLE
The SWOT analysis for Generali Group is presented below:
Strengths
Weaknesses
1. Known for knowledgeable
investment management
2. Good worldwide reputation
3. Involved in aggressive marketing
4. International presence and
worldwide reputation
5. Vast range of portfolio		1. Lack of insurance awareness and
financial literacy
2. Poor image when payment of dues is
concerned
3. Lack of proper marketing activity
Opportunities
Threats
1. Growing rural market
2. Increasing income level of
population
3. Growing overall world population
4. Increase in FDI limit in India in insurance sector		1. Stringent economic measures world over
2. Entry of New NBFCs in insurance and
banking sector
3. Highly competitive environment
4. Bureaucracy, legal framework and
financial infrastructure worsen the insurance environment
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Detailed SWOT Analysis of Generali Group

Strengths

1. Known for Knowledgeable investment management: Generali Group is the largest insurance company in Italy and third in the world. According to Forbes magazine report as of May 2016 revenue was $97.11 billion. Generali Group has an experience of over 180 years in the business and hence its known for Knowledgeable investment management

2. Good worldwide reputation: Since it’s inception in 1831 Generali Group has came up with an image which is responsible and on which people can rely. For a company in insurance sector this is very much important which has added to the strength of Generali Group and have enhanced their reputation worldwide.

3. Involved in aggressive Marketing: The Company has strong penchant for aggressive marketing which can be seen from both ATL and BTL marketing which it follows.

4. International presence and worldwide reputation: The Company has large market shares in European countries like Italy, Germany, Poland, The Netherlands, France etc. Also in 2014, Generali Group stood at 48th position according to Fortune Global 500 companies. It is also on 43rd position on MITs worldwide "Smartest Companies" ranking in 2015.This shows that Generali has huge International presence and worldwide reputation

5. Vast range of portfolio:Generali group since its inception in 1831 has been known for innovative product portfolios which can cater to all its target population. Today too being a major player in the global insurance industry it has vast range of portfolios.

Weaknesses

1. Lack of insurance awareness and financial literacy:One of the main area of concern is the lack insurance awareness and financial literacy among target audience. Due to this Generali group is not able to achieve revenues to the potential it can.

2. Poor image when payment of dues is concerned: It is imperative for us to understand that there is common image about the insurance sector prevailing in the mind of customers which is most of the time bad. This is mainly when payment of dues is concerned

3. Lack of proper marketing activity: Although Generali group invest a lot on Marketing campaign but there is lack of proper management of budget in the Marketing activity. Also, with the world growing digital in leaps and bounds its time that Generali group should focus more on digital marketing

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

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References used in Generali Group SWOT & PESTLE Analysis Report
p style="text-align: left">1. RBI Scripts - https://rbi.org.in/SCRIPTS/BS_NBFCNotificationView.aspx?Id=1481
2. IMF - https://www.imf.org/external/pubs/ft/fsa/eng/pdf/ch09.pdf
3. RBI - https://rbi.org.in/scripts/bs_viewcontent.aspx?Id=2260
4. Investor Relations- https://www.generali.com/investors

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